For Practices
The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
Looking for patient-facing articles? Browse the patient library →
Your industry
209 articles
Optometry Internet Marketing: The Guide for Scaling Revenue Without Selling Your Soul to Insurance
Optometry Internet Marketing Let’s cut the crap. If your current optometry internet marketing strategy is a dusty website, a couple of generic social posts, and the occasional “back-to-school eye exam” special — then yeah, your digital presence is basically on life support. And if your growth plan is “wait for referrals and hope insurance doesn’t […]
Optometrists Marketing That Actually Works: How to Attract Loyal Patients and Scale Recurring Revenue
Optometrists Marketing Let’s be honest. Most optometrists marketing strategies are weak sauce. If your plan is just “post on Facebook sometimes,” or “run a back-to-school special,” you’re not marketing—you’re throwing darts blindfolded and praying for LASIK. I’m Jordon Comstock, CEO of BoomCloud™, and I’m about to show you how real optometrists are scaling predictable, profitable […]
Optometrist Digital Marketing: The Ultimate No B.S. Guide to Growing Without Insurance Headaches
Optometrist Digital Marketing Let’s be blunt & discuss the ultimate guide for optometrist digital marketing. If your marketing strategy is still stuck in “post a blurry frame selfie and hope for the best” mode—you’re not building a business, you’re babysitting one. Meanwhile, the practices scaling like crazy? They’ve ditched the PPO hamster wheel, added membership […]
Marketing Dry Eye in Your Practice Without Insurance Headaches
— Here’s the Marketing & Recurring Revenue Strategy That Works Marketing Dry Eye in Your Practice Let’s cut the fluff: marketing dry eye services in your optometry or med spa practice without a real strategy is like offering an eye drop sample and hoping they’ll come back for LipiFlow. Dry eye isn’t just a chronic […]
How to Grow an Optometry Practice with Membership Plans, SEO, PPC, and Social Ads
How to Grow an Optometry Practice Let’s be honest: The old model of “build it and they will come” just doesn’t cut it anymore for optometrists. ️ If you’re relying solely on insurance patients, hoping for word-of-mouth, or waiting for your front desk to magically fill your books—you’re missing the boat. I’m Jordon Comstock, founder […]
Optometrists Practice Management: 11 Bold Ideas to Boost Revenue & Keep Patients for Life
Optometrists Practice Management Let’s cut through the optical fog and get real & discuss optometrists practice management Managing an optometry practice today is not just about refractions and retinal scans. It’s about systems, software, staffing, and sustainable revenue. Without those, your practice will burn out faster than a cheap pair of blue light glasses. That’s […]
Optometric Website Marketing: The No-BS, All-Action Guide to Turning Your Website Into a Membership Money Machine
Your Website Isn’t a Digital Business Card — It’s a Freakin’ Funnel Let’s chat about optometric website marketing! Let me guess: Your website looks good. Nice colors. Sleek logo. You’ve got a fancy “Book Now” button in the top right. Cool. So… where’s the revenue? You’ve got traffic, but people bounce. You’ve got a contact […]
SEO for Optometry: The Ultimate No-BS Guide to Getting Found, Booked, and Paid (With Memberships That Print Cash)
Most Optometry SEO Advice Is Soft. This Isn’t. This article is about seo for optometry Let me guess. You’ve heard this before: “Just write blog posts, build backlinks, and patients will show up!” Sounds nice. Like a unicorn farting glitter. Let’s talk seo for optometry But the reality? You spent $1,500/month on an SEO “expert” […]
The Ultimate Guide to Optometry Websites That Actually Convert
Let’s rip the Band-Aid off: most optometry websites are like fogged-up lenses — they technically work, but they don’t help you see clearly where your revenue is coming from. You might have a fancy design, beautiful images of glasses, and even a contact form buried somewhere. But guess what? If your website isn’t: ✅ Converting […]
Optometry Marketing Company Secrets: How to Build a 7-Figure Eye Care Practice With Memberships
You’ve got a killer optometry office, the latest tech, and a front desk staff that can juggle phones and patient paperwork like circus ninjas. But if you’re still waiting for patients to magically walk in from your newspaper ad in 2023, you’re about to be left in the dark faster than a broken phoropter. Today, […]
Optometry Online Marketing: How to Grow Your Clinic & Build Predictable Revenue
Your Marketing is Losing You Patients—Here’s How to Fix It Let’s be honest—most optometrists are stuck in 2005 when it comes to marketing. Let’s talk about optometry online marketing! You post on Instagram… but it doesn’t bring in new patients.You run an ad for $99 eye exams… and attract price shoppers who never return.You built […]
The Ultimate Optometry Marketing Calendar: A Month-by-Month Guide to Growing Your Practice
Your Marketing Plan is Costing You Patients (Here’s How to Fix It) Let’s be real—most optometry marketing is a disaster. Let’s talk about how to optimize with an Optometry Marketing Calendar You post on social media… but nobody books an exam.You run a promo… but only get price shoppers.You built a website… but it’s buried […]