Optometrist Digital Marketing
Let’s be blunt & discuss the ultimate guide for optometrist digital marketing. If your marketing strategy is still stuck in “post a blurry frame selfie and hope for the best” mode—you’re not building a business, you’re babysitting one.
Meanwhile, the practices scaling like crazy? They’ve ditched the PPO hamster wheel, added membership plans, and built digital marketing systems that actually work.
I’m Jordon Comstock, CEO of BoomCloud™, and this is the ultimate guide to optometrist digital marketing for practice owners who want recurring revenue, high-value patients, and real growth.
Let’s light it up.
Spoiler: Insurance Is Killing Your Growth
If you’re still relying on vision plans and insurance-driven patients to grow your optometry practice, here’s what you’re really building:
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Thin margins
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Delayed payments
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Patients who ghost after their “free exam”
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Admin stress
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Low loyalty
Insurance companies don’t care about your profitability. So why are you marketing to fill your books with their customers?
What you need is a strategy. Not another plan.
Real Practice Wins: VisionOne Eye Center
Before BoomCloud™:
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70% insurance-dependent
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Constant cancellations
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Inconsistent revenue
After launching a BoomCloud™ membership plan and building their marketing around it:
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️ 418 Active Members
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$17,010 MRR
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$204,120 ARR
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$2,100 Revenue per Member per Year
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Higher spend on frames, upgrades, and follow-up care
They stopped marketing to everyone and started attracting the right patients. Their digital marketing became a revenue system, not a raffle.
Why Membership Plans Are the MVP of Optometry Marketing
Here’s the big play most optometry practices miss:
You’re not just in the “eye care” business. You’re in the subscription wellness business.
Membership plans:
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Make care affordable for the patient
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Give you predictable, recurring revenue
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Increase loyalty and repeat visits
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Lead to 2–4x higher revenue per patient
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Give your marketing team a killer offer to promote
With BoomCloud™, you can launch a fully customizable optometry membership in minutes:
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Annual exams
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Contact lens evaluations
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Discounts on frames, lenses, blue light upgrades
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Telehealth access
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Easy billing and renewals
Let’s Build Your Optometrist Digital Marketing Machine
We’re not just here for “likes” and “shares.” We’re here to fill your practice with profitable patients who stick.
Here’s how:
✅ Step 1: Nail Your Ideal Patient Profile (IPP)
Market to people who:
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Are uninsured or underinsured
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Replace glasses and contacts yearly
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Care about wellness and preventative care
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Prefer subscription-style models
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Are open to premium upgrades
These are your membership patients. Not “freebie exam” shoppers.
Step 2: Traffic System – Drive the Right People to Your Funnel
Use:
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SEO: Optimize your site with Yoast and blog about “eye exams without insurance” or “affordable contact lens plans.”
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Google Ads: Bid on terms like “optometrist no insurance,” “contact lens membership,” “eye doctor [city].”
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Facebook/Instagram/TikTok Ads: Run short videos with patient stories, membership plan benefits, or glasses upgrades.
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Retargeting: Pixel your visitors and follow up with testimonial ads and limited-time offers.
Step 3: Offer System – Create a Reason to Act Now
Stop saying “Call for info.” Say:
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“Join our vision membership and save $200/year.”
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“Includes your exam + discounts on glasses + more—starting at $25/mo.”
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“No insurance? No problem.”
Pair your offer with a landing page built with WildfireSites.com/info and embed BoomCloud™ signup right on it.
Step 4: Follow-Up System – Don’t Let Leads Die
Automate it:
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Email nurture sequences after they visit
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SMS reminders about open appointments or plan promos
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Retargeting ads to warm leads with testimonials
BoomCloud™ connects with marketing platforms to help track engagement and revenue from your campaigns.
Step 5: Retention System – Keep Members Coming Back
This is where growth really stacks.
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BoomCloud™ auto-renews their plan
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You offer priority scheduling
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They get rewarded for loyalty
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You build relationships beyond a once-a-year eye exam
Membership patients return because they feel like they belong.
Step 6: Expansion System – Grow Revenue Per Patient
Now that they’re in the door:
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Promote contact lens add-ons
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Offer blue light, transitions, or high-index lenses
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Email members with seasonal frame collections
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Run limited-time “20% off second pair” campaigns
Members are primed to buy—and BoomCloud™ tracks the increase in LTV (lifetime value) over time.
Recap: Your Optometrist Digital Marketing System
✅ Define your Ideal Patient Profile
✅ Build your membership plan
✅ Use SEO, PPC, and social ads to drive traffic
✅ Build landing pages with a clear offer
✅ Follow up automatically
✅ Retain and expand with memberships and upsells
That’s how you build a real business, not just a revolving door of discount patients.
Tactic Breakdown: The Digital Marketing Toolbox for Optometrists
So now that you’ve got the strategy, let’s talk tactics—aka the stuff that actually gets eyeballs on your offer and butts in your chairs.
This is the execution layer of optometrist digital marketing. Without it, your brilliant offer and membership plan just sit there collecting digital dust.
SEO (Search Engine Optimization)
If your site isn’t ranking when someone types “optometrist near me” or “eye doctor no insurance,” you’re invisible.
To win at SEO:
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Use Yoast SEO on your WordPress site
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Add location-based keywords: “optometrist in Austin,” “vision membership plan Seattle”
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Write blog posts targeting real questions like:
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“Is eye care covered without insurance?”
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“How to save money on contact lenses”
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Optimize your BoomCloud™ membership landing page with clear headlines, subheadings, schema markup, and fast load times
SEO = free, consistent traffic that builds over time.
PPC (Pay-Per-Click Ads)
Want patients now? Google Ads are your fast track.
Run search campaigns that target:
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“Optometrist without insurance”
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“Affordable eye exam [city]”
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“Contact lens plan membership”
Send these clicks to a conversion-optimized page that highlights your membership benefits and lets them join or schedule instantly.
Pair with WildfireSites.com/info to build killer optometry landing pages.
Social Ads (Meta, Instagram, TikTok)
Still posting “Happy Friday” pics? Yeah… stop.
Use video, reels, or before/after frames stories to hook attention. Then drive users to your membership offer.
Target audiences like:
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Young professionals
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Parents with kids
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Local entrepreneurs
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Health-conscious 40+ adults
Retarget them with:
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Patient testimonials
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Walkthroughs of what’s included in your plan
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Time-sensitive promos like “First month free when you join this week”
Referral System
Nothing scales faster than word of mouth—if you give people a reason to talk.
Set up a referral engine like this:
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“Give $25, Get $25” for referring new members
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Run quarterly contests: “Refer 3 friends and win a free pair of designer frames”
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Send automated emails reminding patients to refer
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Make it shareable with Instagram story templates, QR codes in your office, and pre-written email/text invites
Pair this with BoomCloud™ tracking, and you’ll know exactly which patients are driving new growth.
Pro Tip: Referral patients convert faster and stay longer—especially when they’re enrolling into a membership plan, not just showing up for a one-time exam.
Final Word: Stop Marketing Like It’s 2010
This is optometrist digital marketing for practice owners who want to scale, not survive.
If you’re tired of PPOs dictating your margins, tired of being busy but broke, and ready to build predictable growth—BoomCloud™ has your back.
Ready to Launch Your Recurring Revenue Machine?
Start Now at BoomCloudApps.com
