A business strategy blog for dental, optometry, spa and wellness practice owners & their team members!

Hello! Welcome to November 12, 2025 - Make it a Rockin' Day!
Featured Articles:
Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Dental Membership Plan: Scaling to $1 Million+ in ARR with BoomCloud™

Running a dental practice without a membership plan is like driving a car with square wheels. Sure, you’ll get there eventually, but it’ll be a bumpy ride. Membership plans are the future—they create predictable revenue, build patient loyalty, and offer patients a better alternative to traditional insurance. Don’t...

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Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 Months

You think you know what works in dental clinic marketing—a splashy ad, a catchy jingle, maybe even some TikTok dances (Yes, I am being sarcastic). But what if I told you the real secret to growing your practice is about relationships, trust, and… a membership program? Yeah, you heard me. Memberships. Take it from...

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Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Dental Case Acceptance: How Patient Membership Plans Crush PPOs and Cash Patients in Saying YES!

Alright, dental pros, let’s get real & discuss my favorite topic - Dental Case Acceptance. One of the biggest frustrations in your practice is hearing that dreaded “No” when you present a treatment plan. Or worse, the soul-crushing silence when a patient says they’ll “think about it” but you know they’re ghosting...

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Botox Event Ideas: How to Plan, Promote & Profits That Scale

Botox Event Ideas: How to Plan, Promote & Profits That Scale

Your Next Botox Event Isn’t Just a Party—It’s a Growth Engine Imagine holding a “Botox and bubbles” night at your clinic. Guests laugh, sip prosecco, get a little refresh, and leave with membership invites. They don’t just book once and disappear—they come back, bring friends, spend more.That’s the power of smart...

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The Ultimate Guide to the Best Spa Loyalty Programs

The Ultimate Guide to the Best Spa Loyalty Programs

You Want Repeat Clients – Not One‑And‑Done Bookings Picture this: Your spa is gorgeous, the treatments are on point, the décor is Instagram‑worthy. Yet you face a drip of clients—not the steady stream you imagine.You ask: “What are the best spa loyalty programs that actually work?”The truth? It’s not just about a...

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