Your Website Isn’t a Digital Business Card — It’s a Freakin’ Funnel
Let’s chat about optometric website marketing!
Let me guess: Your website looks good.
Nice colors. Sleek logo. You’ve got a fancy “Book Now” button in the top right.
Cool. So… where’s the revenue?
You’ve got traffic, but people bounce. You’ve got a contact form, but no one fills it out. And you’ve got zero recurring revenue coming from it.
Sound familiar?
“Your website is supposed to make you money. If it’s not, it’s broken.”
— Jordon Comstock, CEO of BoomCloud™ (and the guy who’s helped thousands of practices finally get paid)
Let’s fix that.
Optometric Website Marketing Is NOT Just About Looking Pretty
Here’s what most “web designers” get wrong:
They build websites like they’re designing a poster — not a conversion funnel.
But in today’s game, your website should:
✅ Attract local patients
✅ Educate visitors
✅ Present a clear offer
✅ Convert that traffic into monthly revenue
✅ Keep people coming back for YEARS
And there’s only one strategy that checks all those boxes:
Membership marketing. Powered by BoomCloud™, baby.
Let’s Talk Offers: The Real Reason Your Website Doesn’t Convert
Your biggest problem isn’t your SEO. Or your Facebook pixel.
It’s that you’re not giving people a reason to stay — or a reason to join.
People hit your site, and what do they see?
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“Call us for an appointment.”
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“We accept most insurance.”
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“We care about your vision.”
YAWN.
Here’s what they should see:
“Join Our Vision Membership – $39/Month for Exams, Discounts on Glasses & Priority Access. No Insurance Required.”
Now that’s sexy.
Why Membership Plans Work (Way Better Than Discounts)
Discounts get you price shoppers.
Memberships get you loyal, high-value, long-term patients who:
✅ Show up
✅ Spend more
✅ Accept treatment
✅ Refer friends
✅ NEVER ask, “Is this covered?”
Let’s look at the numbers:
| Patient Type | Avg Annual Spend | No-Show Risk | Retention |
|---|---|---|---|
| Insurance Patient | $400–$700 | Medium | Low |
| Promo Walk-in | $250–$500 | HIGH | One-and-done |
| Membership Patient | $1,200–$2,400+ | LOW | HIGH |
BoomCloud™ practices consistently report that membership patients spend 2–4X more than traditional ones.
Build Your Optometry Funnel Like a Pro (Not a Dinosaur)
Let’s walk through your new optometric website marketing funnel — the one that prints cash, not just page views.
✅ Step 1: The Hook — Offer That Grabs Attention
Your homepage banner should scream value. Try:
“Sick of Insurance BS? Join Our $39/Month Vision Plan — Exams, Discounts, and No Surprises.”
Add a CTA button:
“Join the Plan” or “See Member Benefits”
BoomCloud™ gives you the landing page. You plug it in. Done.
✅ Step 2: The Education — Show the Value
Below the fold, break it down with:
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What’s included
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How much they save
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Testimonials from current members
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FAQ: “Do I need insurance?” “Can I cancel?” “Is this legit?” (yes, yes, and hell yes)
✅ Step 3: The Funnel — Convert Visitors into Members
Every page should include a path to join your plan:
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Eye Exams page? “Members get 2 per year, included.”
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Glasses page? “Members save 20% on frames.”
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About Us? “Meet the team who’ll save you money and your eyesight.”
CTA buttons everywhere.
Link your BoomCloud™ signup form or page. You don’t need a dev team. We’ve got that.
Real-World Case Study: Dr. Lane’s $28,800 in MRR
Dr. Lane ran a super modern practice with killer tech and the best vibe in town.
But his website? It converted like wet cardboard.
Then he added:
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A branded BoomCloud™ membership: $45/month
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Website CTA banners + pop-ups
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A landing page linked from Google Ads
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Email signups that pitched the plan to all new patients
6 months later:
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640 active members
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$28,800 in MRR
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$345,600 in ARR
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No more insurance nonsense
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Patients referring their entire friend groups
He turned his site into a growth machine.
Why Membership Plans Increase Your Website’s Value
Here’s the deal.
Your website doesn’t just “look better” with a membership plan — it becomes a full-on revenue-generating asset.
Let’s break it down:
✅ Predictable Revenue (MRR + ARR)
Every membership adds to your Monthly Recurring Revenue.
| Members | Monthly Fee | MRR | ARR |
|---|---|---|---|
| 100 | $40 | $4,000 | $48,000 |
| 250 | $45 | $11,250 | $135,000 |
| 500 | $50 | $25,000 | $300,000 |
You wake up on the 1st of the month, and the cash is already rolling in. That’s freedom.
✅ Higher Treatment Acceptance
Membership patients don’t ghost.
They say “yes” more because:
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They’re already financially invested
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They’re coming back regularly
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They trust you
That equals bigger cases and better care.
✅ Website Stickiness (Google Loves It)
Longer sessions. Lower bounce rates. More conversions.
When people stay longer, engage more, and return to your site? SEO rankings go up.
BoomCloud™ gives you the tools to track it all — real metrics, not just “impressions.”
What Should Be On Your Optometry Website? (Jordon’s Checklist ✅)
Here’s what your website needs to convert:
1. Clear Offer on Homepage
Don’t make them scroll for value. Hit them with it fast.
2. Landing Page for Your Membership Plan
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Benefits
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Pricing
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Savings calculator
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Signup form (BoomCloud™ does this)
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FAQ section
3. Testimonials from Real Members
Social proof isn’t optional. It’s mandatory.
Quote real patients. Add their photos. Show their smiles.
4. Blog with SEO-Rich Content
You need:
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“Why Our Vision Plan Beats Insurance”
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“What to Expect in a Comprehensive Eye Exam”
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“How to Choose the Right Glasses for Your Face”
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“Save $500/Year With Our Membership Plan — Here’s How”
Every blog = another entry point into your funnel.
5. Embedded Reviews + Booking
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Google review widget
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Online scheduling
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Live chat or chatbot
Keep visitors engaged and make it easy to act.
Tools You Need to Make It Happen
✅ BoomCloud™ – the #1 platform for optometry membership plans
✅ Yoast SEO – to optimize your website content
✅ [Google Analytics + Tag Manager] – track what works
✅ [Ubersuggest or Ahrefs] – research your keywords
✅ [Canva] – for visuals that don’t suck
Final Thoughts: Build a Website That Makes You Money While You Sleep
If your website isn’t:
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Building recurring revenue
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Converting visitors into members
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Educating patients about your value
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Driving referrals
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Growing your valuation
…then it’s just a fancy online brochure.
You need a system. You need an offer. You need BoomCloud™.
“Every time someone visits your site, you should either help them, sell them, or get their email. If you’re doing none of those, you’re wasting traffic.”
– Jordon Comstock
Ready to Turn Your Optometry Website Into a Profit-Generating Machine?
Book your BoomCloud™ demo now
Launch your branded plan
Get MRR, ARR, and stress-free scale
Let’s build you a site that doesn’t just look good… it performs.
