— Here’s the Marketing & Recurring Revenue Strategy That Works
Marketing Dry Eye in Your Practice
Let’s cut the fluff: marketing dry eye services in your optometry or med spa practice without a real strategy is like offering an eye drop sample and hoping they’ll come back for LipiFlow.
Dry eye isn’t just a chronic condition—it’s a massive business opportunity if you treat it like one. But here’s the kicker…
If you’re still marketing dry eye treatments to PPO patients and cash shoppers with no plan in place, you’re leaving a pile of recurring revenue on the table.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to show you how to turn dry eye patients into loyal, high-value subscribers with one system: a membership plan.
This isn’t theory. This is what’s working right now for practices scaling fast with BoomCloud™.
Why PPOs Are Basically Vampires (Especially for Dry Eye Services) ♂️
Insurance plans are built for low-margin care—not specialty services like dry eye diagnosis and treatment.
Let’s be honest:
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PPOs rarely cover advanced dry eye procedures
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They make patients delay or avoid treatment
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They kill your profit margins
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They’re not your growth strategy
Spoiler alert: You don’t need another insurance plan. You need a strategy. One that includes recurring revenue, loyalty, and value-based care.
That strategy is a dry eye membership plan.
Case Study: Serenity Eyes Med Spa
Before BoomCloud™:
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85% PPO patients
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Patients said “I’ll think about it” to dry eye treatment
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Revenue flatlined between exams
After launching a BoomCloud™-powered dry eye membership plan:
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️ 312 Active Members
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$13,590 MRR
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$163,080 ARR
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Revenue per Member: $2,100/year
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Case acceptance up 70% on IPL & TearCare
They built a recurring revenue engine, ditched insurance reliance, and now market dry eye services with confidence.
How a Dry Eye Membership Plan Makes Marketing Easy
Dry eye services are high-value—but that also makes them intimidating to patients.
Here’s the fix: Turn it into a subscription. Offer a monthly or yearly plan that includes:
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Comprehensive dry eye evaluation
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Tear osmolarity or meibography
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X annual treatments (LipiFlow, IPL, etc.)
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Discounts on add-on procedures
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Home care kits + follow-up visits
Why it works:
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Feels familiar (Netflix, anyone?)
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Lowers upfront cost objection
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Builds trust and retention
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Increases long-term treatment adherence
BoomCloud™ lets you build and automate this entire system—from billing to renewal reminders to reporting.
Step-by-Step Strategy for Marketing Dry Eye in Your Practice
✅ Define Your Ideal Patient Profile (IPP)
Your goal is NOT to market to everyone.
Your ideal dry eye patient:
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Is over 40
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Spends on wellness and appearance
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Prefers pay-over-time options
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Wants convenience and clarity
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Is fed up with insurance red tape
This patient wants results and will commit—if you give them a simple way to do so.
Traffic System (Attract Attention)
Use:
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Google Ads: “Dry eye treatment without insurance”
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SEO blog posts: “Top dry eye treatments in [City]”
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Social ads: Before/after videos of LipiFlow or IPL
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Retargeting: Show ads to site visitors with testimonials or limited-time promos
Bonus: Use your BoomCloud™ membership plan as the main CTA in ads.
Offer System (Convert Viewers Into Members)
Skip the “Call for info” CTA.
Use direct, compelling offers like:
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“Join our Dry Eye Care Plan—treatment starts at $89/month”
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“No insurance needed—includes exam + treatment + discounts”
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“Try our first 30 days risk-free”
Pair the offer with a landing page + BoomCloud™ sign-up widget.
Follow-Up System (Don’t Let Leads Go Cold)
Automate:
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Welcome emails that explain the plan
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SMS nudges: “Last chance to claim your dry eye kit”
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Retargeting ads for non-converters
BoomCloud™ integrates with tools that trigger follow-ups based on membership interest, signup behavior, and more.
Retention System (Keep Patients Coming Back)
Dry eye isn’t one-and-done. You know it. Your patients need to know it too.
Use your plan to:
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Auto-schedule checkups + treatment
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Offer loyalty perks
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Build recurring billing
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Create personalized upgrade offers (e.g. aesthetic eye wellness add-ons)
BoomCloud™ tracks all this—and sends reminders automatically.
Expansion System (Grow Revenue Per Patient)
Once they’re a member, run campaigns like:
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“20% off IPL upgrades for members”
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“Get a friend to join and receive a free treatment session”
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“Exclusive new product launch: EyeSpa Kits for members only”
Members say YES to treatment at 2–4X the rate of PPO or casual cash patients.
The Bottom Line: Stop Selling Dry Eye Visits. Start Selling Memberships.
If you want to stop depending on insurance and start scaling dry eye treatments, it’s time to rethink your business model.
Your marketing strategy should focus on:
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Attracting your ideal patients
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Offering subscription-based value
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Following up automatically
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Retaining long-term loyalty
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Expanding case acceptance and revenue
BoomCloud™ gives you the tools to do it all.
✅ Want to Launch a Dry Eye Membership Plan That Grows Your Practice?
Start Now at BoomCloudApps.com
