Optometry Internet Marketing
Let’s cut the crap.
If your current optometry internet marketing strategy is a dusty website, a couple of generic social posts, and the occasional “back-to-school eye exam” special — then yeah, your digital presence is basically on life support.
And if your growth plan is “wait for referrals and hope insurance doesn’t reject our claim,” I’ve got news…
You’re not building a business. You’re playing Whac-A-Mole with your revenue.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to give you the no-fluff, step-by-step internet marketing plan to turn your optometry practice into a subscription-based, referral-spitting, revenue-predictable growth engine.
So let’s put the drops in, get focused, and dive in.
️ Step 1: Nail Your Offer (Hint: It’s Not 10% Off Frames)
Here’s the problem with most optometry marketing:
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It’s built around promotions, not plans.
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It attracts deal seekers, not loyal members.
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It relies on insurance, which is basically the dental PPO’s evil twin. ♂️
The Fix = A Wellness Membership Plan
Think Netflix for eye care. Monthly or yearly payments in exchange for:
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Annual exams
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Contact lens fittings
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Discounts on lenses & frames
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Priority scheduling
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Access to premium tech (OCT, blue light, etc.)
BoomCloud™ lets you build, price, and automate it all.
VisionCare+ Plan
$25/month – Includes 1 exam/year + 20% off lenses + 1 free frame alignment/month
Bonus: Clients actually return and spend more
Step 2: Drive Traffic That Converts
You’ve got the offer. Now get it in front of people who’ll love it.
SEO: Slow and Steady Wins the Rankings
Use Yoast SEO + WordPress to create high-ranking pages for:
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“eye doctor no insurance [city]”
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“contact lens membership plan”
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“affordable optometrist near me”
Write blog posts that answer actual patient questions, like:
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“How to protect your eyes from screens all day”
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“Membership plans vs. vision insurance: What’s smarter?”
Add BoomCloud™ CTA buttons on every page.
⚡ PPC: Instant Traffic = Instant Leads
Run Google Ads targeting keywords like:
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“Optometry membership plan [city]”
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“Contact lenses without insurance”
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“Eye exam discount”
Send them to a landing page with your plan, a CTA to join now, and an embedded BoomCloud™ widget.
Track which ad brings in the most MRR.
Social Ads + Retargeting: Stay in Their Face (Literally)
Post Reels, Stories, and TikToks that highlight:
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Testimonials from happy patients
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“A day in the life of an optometry member”
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Time-limited promos: “Join this week, get a free pair of lenses”
Retarget everyone who hits your site but doesn’t convert.
⭐ Step 3: Collect Reviews Like They’re Pokémon
Online reviews = the currency of trust.
Use Weave, Birdeye, or Podium to:
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Automatically request 5-star reviews
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Respond to negative ones with class (don’t be passive-aggressive Karen)
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Feature them on your site and emails
Pro Tip: Ask members to mention your BoomCloud™ plan in their reviews.
Step 4: Build a Lead Magnet That Doesn’t Suck
People love free stuff. Give them something valuable — and then sell the plan.
Lead magnet ideas:
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“5 ways to save $300/year on vision care”
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“Screen-Time Survival Guide for Your Eyes”
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“Membership vs. Insurance: What Every Patient Should Know”
Deliver the download, then drip a 3-email sequence pitching your membership plan with BoomCloud™ links.
Step 5: Retain and Expand
This is where the magic happens.
With BoomCloud™, you:
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Auto-renew memberships
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See who’s active, inactive, and about to bounce
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Trigger reactivation offers
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Upsell with in-plan promos: “Upgrade your lenses this month and save 20%”
Clients stay longer. Spend more. And don’t ask “is this covered?” ever again.
Case Study: ClearVision Optometry Grew $17K in MRR in 9 Months
Before BoomCloud™:
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Seasonal patient surges
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Promo fatigue
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Insurance headaches every week
After:
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421 Active Members
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$17,228 MRR
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$206,736 ARR
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Higher compliance with annual exams
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3.2x increase in frame + lens sales
They used Google Ads + SEO + Email + BoomCloud™ to build a funnel that paid monthly.
Now they market a subscription, not a service — and their patients love it.
Final Word: Stop Posting and Praying. Start Marketing with a Plan.
If you want to stop depending on insurance, stop discounting everything, and actually grow your optometry practice like a business — then here’s the game plan:
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Define your ideal patient
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Launch a membership offer with BoomCloud™
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Build SEO, PPC, and Social Ads around that offer
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Automate email + SMS follow-up
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Watch your MRR grow and your stress shrink
This is optometry internet marketing done right — and BoomCloud™ makes it stupid simple.
Ready to Launch Your Eye-Care Membership Funnel?
Start Now at BoomCloudApps.com
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