Your Marketing is Losing You Patients—Here’s How to Fix It
Let’s be honest—most optometrists are stuck in 2005 when it comes to marketing. Let’s talk about optometry online marketing!
You post on Instagram… but it doesn’t bring in new patients.
You run an ad for $99 eye exams… and attract price shoppers who never return.
You built a website… but it’s buried on page 5 of Google.
Reality check: If you’re not using modern online marketing strategies, you’re invisible.
✅ Google drives 70% of new patient leads for optometrists.
✅ SEO, ads & retargeting create the highest ROI for patient growth.
✅ A membership plan can DOUBLE case acceptance & increase revenue per patient.
In this guide, you’ll get:
✅ A proven online marketing strategy for optometry clinics.
✅ How to use SEO, ads & retargeting to attract high-value patients.
✅ Why a membership plan creates predictable, recurring revenue (MRR & ARR).
Let’s go.
How One Optometrist 10X’d His Revenue with Online Marketing & Memberships
Meet Dr. Jason Reynolds.
He was:
❌ Wasting money on Facebook ads with ZERO return.
❌ Getting out-ranked by corporate optical chains.
❌ Struggling with slow months & unpredictable revenue.
Then, he stopped guessing & started executing.
He focused on SEO, social media, and a membership plan.
He used retargeting ads to turn website visitors into paying patients.
He created predictable, recurring revenue with a membership model.
Fast forward 12 months:
His practice ranked #1 for “Best Optometrist in [City Name].”
His membership program added $35,000/month in recurring revenue.
New patient inquiries skyrocketed—WITHOUT relying on PPOs.
That’s the power of a structured online marketing strategy.
The Best Optometry Online Marketing Strategies That Actually Work
1. Dominate Google with SEO (Because 75% of Patients Never Click Past Page 1)
RULE #1: If you’re not on Page 1, you don’t exist.
How to Rank Higher on Google:
✅ Use ChatGPT to generate SEO-friendly blog content.
✅ Optimize your WordPress site for local SEO (fast loading, mobile-friendly).
✅ Use Moz to track Domain Authority & backlinks.
Best Blog Topics for Optometry SEO:
“How Often Should You Get an Eye Exam?”
“Blue Light Glasses: Do They Really Work?”
“Top 5 Signs You Need New Glasses”
Why This Works:
✔️ More organic traffic = more free patient leads.
✔️ Google ranks content-rich sites higher.
✔️ SEO builds long-term patient trust.
Want to rank #1 for “Best Optometrist in [City Name]”? Check out BoomCloud™
2. Use Facebook, Instagram & Google Ads to Attract High-Value Patients
RULE #2: Cold Ads Get Attention. Retargeting Ads Get Patients.
Best Optometry Ads to Run:
✅ Cold Ads: “Time for an Eye Exam? Book Now & See Clearly!”
✅ Retargeting Ads: “Still Thinking About It? Schedule Your Exam Today!”
✅ Membership Plan Ads: “No Insurance? No Problem! Join for $35/Month!”
Why This Works:
✔️ Cold ads bring in NEW patients.
✔️ Retargeting ads convert website visitors into appointments.
✔️ Membership promotions eliminate cost objections.
Want to automate your membership plan? Check out BoomCloud™
3. Offer a Membership Plan to Create Predictable Revenue
RULE #3: Membership patients spend 2X-4X more than PPO patients.
How a Membership Plan Works for Optometry Clinics:
✅ Patients pay a low monthly fee ($25-$50) for preventive care.
✅ They get discounts on additional treatments (contacts, glasses, exams).
✅ You generate predictable monthly recurring revenue (MRR).
Why This Works:
✔️ Patients return MORE often.
✔️ It eliminates PPO & insurance headaches.
✔️ You build LOYALTY & REFERRALS.
Want to launch a membership plan & scale revenue? Check out BoomCloud™
4. Use AI Chatbots & Online Booking to Fill Your Schedule FAST
RULE #4: Patients hate waiting on hold.
How to Automate Appointment Booking:
✅ Use an AI chatbot to answer FAQs & schedule exams 24/7.
✅ Add online scheduling to your website & social media pages.
✅ Run “Book Now” Facebook & Instagram ads for instant bookings.
Why This Works:
✔️ You capture patients BEFORE they book with a competitor.
✔️ 24/7 availability = MORE booked appointments.
✔️ Patients LOVE instant scheduling instead of phone calls.
Want to combine AI with a membership plan for MASSIVE growth? Check out BoomCloud™
5. Leverage Social Media & Patient Reviews for Maximum Trust
RULE #5: Social proof = more new patients.
How to Build Authority with Social Media:
✅ Encourage patients to leave Google & Yelp reviews.
✅ Post before/after transformations of glasses & contacts.
✅ Use Instagram Reels & TikTok for eye health tips.
Why This Works:
✔️ 88% of patients trust online reviews as much as personal referrals.
✔️ Engaging content builds brand loyalty & awareness.
✔️ More reviews = higher Google rankings.
Want to automate your patient retention strategy? Check out BoomCloud™
How One Optometrist Scaled to $500K in Recurring Revenue with Online Marketing
Dr. Reynolds stopped relying on insurance patients and started offering a membership plan.
What He Did:
✔️ Launched a BoomCloud™ membership plan.
✔️ Used SEO & social media to attract high-value patients.
✔️ Ran Facebook Retargeting Ads to promote his plan.
Results in 12 Months:
1,800 patients joined the membership program.
MRR hit $42,000/month.
ARR surpassed $504,000/year.
Now, Dr. Reynolds has predictable revenue, loyal patients, and NO PPO headaches.
Want the same results? Check out BoomCloud™
Final Thought: If your online marketing isn’t generating predictable revenue, you’re doing it wrong.
The future of optometry is membership-based. Are you ready to take control of your revenue? Start today with BoomCloud™.
