Optometrists Marketing
Let’s be honest. Most optometrists marketing strategies are weak sauce.
If your plan is just “post on Facebook sometimes,” or “run a back-to-school special,” you’re not marketing—you’re throwing darts blindfolded and praying for LASIK.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m about to show you how real optometrists are scaling predictable, profitable practices using membership plans, digital traffic systems, and referral engines that actually attract loyal, high-value patients.
Ready to ditch the PPO nonsense and start marketing like a boss?
Let’s go.
The Root Problem: You’re Probably Marketing to the Wrong Patients
Most optometrists waste their ad dollars chasing anyone with eyes.
But not every patient is created equal.
Spoiler alert: Not all patients are profitable.
You need to define your Ideal Patient Profile (IPP):
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Not insurance-dependent
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Interested in ongoing care (contacts, glasses, eye wellness)
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Prefers subscription pricing
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Open to premium lens and frame upgrades
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Loyal, not looking for the cheapest deal
These are membership patients—and they’re your best, most profitable patients.
BoomCloud™ helps you launch and manage in-house membership plans that attract, retain, and expand high-value care.
More Articles: The Ultimate No B.S. Guide to Optometrist Digital Marketing
Real Results: VisionOne Eye Center Scales with BoomCloud™
Before BoomCloud™:
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70% PPO volume
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Weak revenue per patient
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Low retention and high churn
After launching their membership plan and building marketing around it:
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418 Active Members
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$17,010 MRR
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$204,120 ARR
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Revenue Per Member: $2,100/year
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Higher treatment acceptance + repeat eyewear purchases
Their digital marketing now runs like a recurring revenue engine.
The Core Pillars of Effective Optometrists Marketing
Let’s break this down into what works right now for modern eye care practices:
1. SEO (Search Engine Optimization)
You want to show up when someone Googles “optometrist no insurance,” “contact lens exam,” or “blue light glasses [city].”
Use Yoast SEO to optimize your WordPress site and publish content like:
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“Why Vision Membership Plans Save Patients Money”
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“How to Get Eye Exams Without Insurance”
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“Best Frame Styles of the Year [City Guide]”
Build landing pages with WildfireSites.com/info that rank and convert.
2. PPC (Google Ads)
For faster patient flow, run Google Search Ads with keywords like:
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“Affordable eye care near me”
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“Contact lens membership plan”
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“Optometrist without insurance”
Pro Tip: Send traffic to a BoomCloud™ membership landing page—not your homepage. That’s where the magic happens.
3. Social Ads (Facebook, TikTok, Instagram)
Use ads to:
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Showcase your frame selection
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Share real patient success stories
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Promote your membership plan with clear, benefit-focused headlines
Retarget people who visited your site but didn’t convert.
Examples:
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“No insurance? Our patients save $300/year on average with our Vision Membership Plan.”
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“Join today and get 20% off your next pair of glasses.”
4. Offer System (Make ‘Em Click)
Most practices use the same boring promotions every year. Switch it up with offers like:
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“Join our membership plan – includes exams + savings on glasses”
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“Free contact lens fitting for new members”
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“Priority booking + savings with our eye wellness plan”
Use urgency: “Only 10 spots left this month” or “Enrollment closes Friday.”
5. Follow-Up System (Don’t Let Leads Cool Off)
Marketing without follow-up is like dilating one eye and hoping the other figures it out.
Use:
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Automated emails
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SMS reminders
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Retargeting ads
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Direct mail (yup, it still works)
BoomCloud™ connects with email platforms so you can send onboarding sequences, discount alerts, and check-in messages that boost retention and upsells.
6. Retention System (Keep the Revenue Coming)
Once they sign up, keep them engaged:
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Auto-renewal for membership plans
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Birthday and eye exam reminders
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Loyalty perks (free anti-reflective coating, discounts on sunglasses)
Bonus: Membership patients stick 2–4x longer and accept more treatment.
7. Expansion System (Maximize Revenue Per Patient)
Use campaigns like:
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“Frame of the month discount – for members only”
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“Upgrade to blue light lenses at 20% off”
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“Book your eye wellness screening and get a free lens cleaning kit”
Remember: your members are primed to buy—give them reasons to.
The Secret Weapon: BoomCloud™ Membership Plans
Membership plans aren’t just perks—they’re marketing assets.
They:
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Drive conversions from ads and SEO
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Build recurring monthly revenue
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Increase patient loyalty
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Simplify decision-making
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Create long-term LTV
You want your entire marketing strategy to revolve around this offer. Make it your CTA everywhere.
BoomCloud™ gives you the tools to launch, manage, and grow your plan with:
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Custom plan builder
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Member analytics
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Renewal automation
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Payment processing
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Team training and support
Final Word: Marketing for Optometrists That Builds Real Growth
You’re not just selling glasses. You’re building a recurring revenue empire.
The game-changer?
✅ Clear Ideal Patient Profile
✅ In-house membership plan
✅ Strategic traffic system
✅ Offers that convert
✅ Automated follow-ups
✅ Long-term retention
✅ Scalable upsell campaigns
That’s optometrists marketing done right.
BoomCloud™ helps you do all of it—with less headache and more revenue.
Ready to Market Like a Modern Optometry CEO?
Start Now at BoomCloudApps.com
