You’ve got a killer optometry office, the latest tech, and a front desk staff that can juggle phones and patient paperwork like circus ninjas. But if you’re still waiting for patients to magically walk in from your newspaper ad in 2023, you’re about to be left in the dark faster than a broken phoropter.
Today, we’re cracking open the secret vault of what every smart optometry marketing company should be offering you (but probably isn’t).
We’re talking:
✅ Patient acquisition through smart direct response
✅ Organic SEO that doesn’t suck
✅ Retargeting ads that stalk in a good way
✅ And the one revenue tool that optometrists are sleeping on… a profitable membership plan powered by BoomCloud™
If you’re ready to ditch the “spray and pray” ads and build a patient base that’s loyal, profitable, and paying you monthly like Netflix, then keep those pupils dilated. Let’s go ️
Your Marketing Isn’t Broken, It’s Just Bland
If your idea of marketing is posting a generic “Back to School Eye Exam Special” with a stock photo of a smiling kid holding glasses — it’s time for an intervention.
Let’s be real: Patients scroll past your content faster than they skip YouTube ads. You don’t need more likes. You need more MRR (Monthly Recurring Revenue) and patients who don’t ghost you after their once-a-year visit.
Enter: a real optometry marketing company and a genius-level membership system. We’re talking BoomCloud™ — the platform that makes recurring revenue rain harder than your grandma at bingo night.
Dr. Elaine’s Journey From Burned Out to Booked Out
Meet Dr. Elaine, an optometrist in Austin, TX. Three years ago, she had a beautiful practice… and an ugly bank account.
Insurance payments took months. Cancellations were through the roof. Patients came once, then vanished like socks in a dryer.
That was before she got serious with marketing. She hired an optometry marketing company that used direct response ads, SEO, and retargeting to get leads in her inbox DAILY. But the real game-changer?
Implementing a membership plan through BoomCloud™.
Fast forward to today:
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420 members paying $39/month
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$16,380 in monthly recurring revenue
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Over $196K in ARR
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Patients coming back for high-ticket procedures
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Revenue per patient up 3.2x
All because she stopped “marketing” and started building a revenue engine.
Want Real Growth? Build THIS Engine
The secret sauce to growing your optometry practice?
Build a system that never stops working:
1. Smart Direct Response Ads
→ No fluff. Just offers like:
“️ 2-for-1 Designer Frames — This Week Only!”
“ Dry Eye Bootcamp Starts Monday — Join Free!”
2. Organic SEO Content
→ Rank on Google for:
“Best optometrist near me”
“Contact lenses membership Austin”
“Eye exam without insurance”
3. Retargeting Ads That FOLLOW Your Leads
→ “Still squinting at your screen? Book that exam!”
These ads convert up to 76% better than cold traffic.
4. A Sexy Membership Program
→ Give patients what they crave: simplicity, savings, and VIP treatment.
→ You get monthly payments. They get perks. Everyone wins.
Cool Content Ideas for Optometry Practices That Don’t Suck
Stop sounding like a textbook. Start sounding like a brand people love.
Transformation Reels – Show the joy of seeing clearly again
Behind-the-Lens – Educate on eye tech with personality
Membership Monday – Promote your BoomCloud™ perks weekly
Urgency-Based Posts – “Last day to claim your $49 Eye Exam!”
Funny Relatable Memes – Because nothing sells like humor + relatability
CTA every. single. time.
Why Memberships Are the New Patient Retention Secret
Let’s be honest — the second your patient walks out, they’re getting hit with ads from Warby Parker, online eye exams, and TikTok “do-it-yourself” glasses hacks (yes, that’s a thing ).
But you can lock in loyalty and increase their spend by offering a membership program.
Here’s why it works:
Patients love convenience and predictability.
Membership makes them feel special and part of your practice “club.”
They pre-pay, show up more often, and spend more when they do.
And BoomCloud™ makes it ridiculously easy.
The Numbers Don’t Lie: Membership = More Money
Let’s break this down with data (the sexy kind):
| Category | Non-Member Patients | Membership Patients |
|---|---|---|
| Visits Per Year | 1.1 | 2.6 |
| Avg Annual Spend | $350 | $980 |
| Loyalty Retention (3 yrs) | 35% | 82% |
| Avg Revenue Per Patient | $1,050 | $2,940 |
And if you get just 300 members at $39/month?
That’s $11,700/month in MRR
That’s $140,400/year in ARR
And that’s BEFORE they buy upgrades, frames, or eye drops.
Boom.
BoomCloud™ Case Study: Dr. T and the $300K Turnaround
Practice: Dr. T Optometry Group, Salt Lake City
Before: Struggled with insurance denials and patient attrition
After: Introduced BoomCloud™ for memberships
Results in 12 Months:
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500+ active members
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$45/month average fee
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$22,500 in Monthly Recurring Revenue
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$270,000 in Annual Recurring Revenue
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68% of members purchased additional services every visit
Visit BoomCloudApps.com to see how your practice can do the same.
️ Optometry Marketing Companies Worth Their Weight in Gold
Need help marketing your optometry office? Look for companies that offer:
✅ Direct response ad creation
✅ SEO strategy and implementation
✅ CRM integration and email marketing
✅ Retargeting & pixel setup
✅ Membership plan integration (psst… BoomCloud™ is #1)
Pro tip: Avoid agencies that only do “branding.” You want leads, conversions, and cash flow, not just a pretty Instagram page.
Top Picks:
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BoomCloudApps.com – Membership software built for healthcare pros
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EyeCarePro.net – Smart marketing for optometrists
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PatientPop.com – Practice growth platform
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NexHealth.com – Patient experience & integration tools
❓ FAQs About Optometry Marketing Companies & Memberships
Do I really need a marketing company for my optometry office?
If you want growth without guessing, yes. A good one brings leads and builds long-term strategies.
Are memberships really worth it?
Absolutely. They increase retention, loyalty, and spend per patient. BoomCloud™ makes it turnkey.
How much does BoomCloud™ cost?
Affordable AF. Visit BoomCloudApps.com for current plans and demos.
Can I run Facebook ads myself?
Sure. But if you want results like 6X ROAS, hire pros or train with direct response strategy.
What should I include in my optometry membership plan?
Exams, discounts on eyewear, dry eye treatments, lens upgrades, priority scheduling.
How fast can I scale a membership program?
With the right offer and a few good marketing pieces? Fast. We’ve seen practices hit 100+ members in 60 days.
Final Take: Don’t Just See Clearly. MARKET Clearly.
Marketing isn’t magic. It’s math, psychology, and strategy. If you want to grow your optometry practice into a revenue-generating, loyalty-building, MRR monster, then get serious.
✅ Hire a real optometry marketing company
✅ Ditch “awareness” for direct response
✅ Set up SEO + Ads + Retargeting
✅ Launch a BoomCloud™ membership plan
✅ Optimize revenue per patient
You don’t need more new patients. You need smarter patients who stick around, spend more, and love your practice.
Let’s make that happen.
Suggestions for Inbound Links:
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Your blog: “Top 10 Eyewear Styles Trending This Year”
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Membership plan landing page
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Patient testimonials and reviews page
Suggestions for Outbound Links:
