BoomCloud University
Chapter 02 of 09
Marketing
This course teaches you how to market your membership program to your existing patient base. You will learn how to grow your program using internal and external marketing strategies.
In this chapter
6 lessons — work through them in order, then take the quiz.
01Marketing BasicsThe internal and external channels that actually enroll members, in the order you should use them. Read02Market ResearchA two-minute research method to validate demand before you launch the plan. Watch03How to Capture Low Hanging FruitThe patients already in your database who will join the plan this month if you ask them. Watch04Best Marketing StrategiesThe channels that consistently produce members, ranked by cost per enrollment. Watch05Growing Your Membership Program With RevenueWellUsing your patient communication platform to promote the plan automatically. Watch06Growing Your Membership Program With Direct MailHow to make direct mail work for membership plans — offer, list and follow-up. Watch
Key takeaways
- Your existing patient database is the lowest-hanging fruit — start there before spending on ads.
- Every touchpoint counts: front desk, hygiene chairs, website, recall emails and text messages.
- Consistent internal marketing beats one big external campaign.
- Measure enrollments by channel so you know what's actually working.
Chapter quiz: Marketing
5 questions. Score 4/5 to pass and earn your chapter badge.
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