Chapter 02: Marketing
Lesson 06 of 06
Growing Your Membership Program With Direct Mail
How to make direct mail work for membership plans — offer, list and follow-up.
The lesson
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Lead with the price and what's included — 'cleanings, exams and x-rays for $X a month, plus 20% off everything else.' Vague 'we care about your smile' mail gets thrown away.
Key takeaways
- Lead with price and inclusions.
- Small radius, repeated mailings.
- Have the enrollment path ready before the mail lands.
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