Chapter 02: Marketing
Lesson 01 of 06
Marketing Basics
The internal and external channels that actually enroll members, in the order you should use them.
The lesson
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The cheapest members come from patients who already trust you. Before you spend a dollar on ads, work your database: uninsured patients, lapsed recall, unscheduled treatment.
Key takeaways
- Work your own database before buying attention.
- Every touchpoint should mention the plan.
- External marketing amplifies a working process; it can't replace one.
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