Chapter 02: Marketing
Lesson 02 of 06
Market Research
A two-minute research method to validate demand before you launch the plan.
The lesson
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The successful practices all did some research first. The easiest version: ask patients in the chair whether they'd be interested in joining a new membership plan, and collect the contact details of everyone who says yes.
Most practices find twenty to a hundred interested patients. If you find at least ten to twenty, you have enough demand to launch.
Key takeaways
- Ten to twenty interested patients is enough validation to launch.
- Your research list becomes your launch-day enrollment list.
Own your revenue. Starting this month.
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