Chapter 02: Marketing
Lesson 03 of 06
How to Capture Low Hanging Fruit
The patients already in your database who will join the plan this month if you ask them.
The lesson
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Uninsured active patients. Patients with unscheduled treatment. Patients who haven't been in for eighteen months. Patients whose coverage recently ended.
Key takeaways
- Four database lists hold your first hundred members.
- Calls convert; broadcast alone doesn't.
Own your revenue. Starting this month.
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