Cross-industry background · Retail
A peer-reviewed 2022 Journal of Marketing Research study of retail subscriptions provides qualitative context: subscription programs can affect purchase behavior through economic benefits and psychological mechanisms.
Cross-industry background only. The study concerns retail, not healthcare or studio services; it does not establish sector-specific spending, retention, or clinical outcomes for BoomCloud users.
Journal of Marketing Research · 2022 retail-subscription study (PDF) →