The first year is the whole relationship —Puppy Wellness Plans
A puppy wellness plan bundles the visits, vaccines and diagnostics a first-year puppy already needs into twelve monthly payments. It is the easiest plan in the hospital to sell, because the client is standing in front of you at the first vaccine visit already committed to a year of care — and it is the tier that decides whether that household is still yours at year three.
- 3-4
- Scheduled visits already built into the first year
- 12
- Monthly payments instead of four surprise invoices
- Year 1
- Where lifetime client value is won or lost
What belongs in a puppy tier
The visits and vaccines you already schedule
The core vaccine series with its boosters, the exams that accompany them, deworming, and the fecal testing you already recommend. You are not inventing services — you are packaging the first-year protocol you would give any puppy anyway.
The items clients otherwise decline
Parasite prevention, microchipping, and the spay or neuter consult are the line items most often postponed when they show up as separate invoices. Inside a monthly plan they simply happen, which is better medicine and better revenue.
What to leave out
Keep illness visits, emergency care and surgery outside the plan unless you price them deliberately. A wellness plan is prepaid preventive care, not insurance — mixing the two is where hospitals lose margin and clients lose the plot.
Where the puppy plan leads
Design the tier so it rolls into your adult plan on the anniversary. The puppy plan's real return is not the first twelve payments — it is a client who never stopped being enrolled.
How to price and launch it
Total the first-year protocol at your own fees
Add every exam, vaccine, booster, test and preventive item at the prices you already charge. Apply the plan discount you are comfortable with, divide by twelve, and that is the monthly number — set by your hospital, not a vendor or a chain.
Enroll at the first vaccine visit
This is the highest-converting moment in the practice. The client has a new puppy, expects a year of care, and hasn't yet been surprised by an invoice. One sentence from the team and a tablet is the entire process.
Put multi-pet households on one account
Two puppies, or a puppy joining an adult dog, enroll on separate plans under a single client account with one consolidated monthly charge.
Roll it into the adult tier automatically
Plans renew on their anniversary and step up to the adult plan without anyone re-selling it, so the member base compounds instead of resetting every year.
Practices That Got Off The Treadmill.
Select a practice to see how their membership revenue compounded month over month.
“We dropped two of our worst PPO contracts in year one. The membership plan replaced that revenue and then some — and we finally control our own fee schedule.”
- Members
- 612
- MRR
- $38.9K
- ARR
- $467K
- MRR Growth
- +284%
- Write-offs
- -$186K
Puppy wellness plan questions
- What should a puppy wellness plan include?
- The first-year core: the vaccine series and its boosters, the exams that go with them, deworming and fecal testing, parasite prevention, microchipping, and the spay or neuter consult. Illness visits, emergencies and surgery normally sit outside the plan.
- How much should a puppy wellness plan cost?
- Price it from your own fee schedule rather than a chain's advertised number: total the first-year protocol at your prices, apply the discount you are willing to give for a twelve-month commitment, and divide by twelve. Hospitals that copy a competitor's price usually discover they copied someone else's cost structure too.
- Is a puppy wellness plan the same as pet insurance?
- No. A wellness plan is prepaid preventive care your hospital delivers on a schedule. Pet insurance is a third-party product covering accident and illness. Many households carry both, and they do not compete for the same dollar.
- What about a dog wellness plan after the first year?
- Design the puppy tier to roll into your adult plan on its anniversary, with the annual exam, vaccine boosters, routine bloodwork and parasite prevention. The renewal should be automatic, not a second sales conversation.
- How do we bill it monthly without the front desk chasing cards?
- BoomCloud™ enrolls the client in about two minutes, charges the card on file every month, retries failed payments on a schedule, and renews plans on their anniversary — with active plans and renewal rate in one dashboard.
Ready to price your puppy tier?
Build the plan free, enroll at the next puppy visit, and let monthly billing and renewals run themselves.
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