The chains built a monthly plan and kept the client —Build Your Own Wellness Plan
Corporate veterinary groups sell preventive care as a monthly membership: bundled exams, vaccines and diagnostics paid over twelve months instead of one painful invoice. Clients stay because they are already paying. Independent hospitals can run the same model — with their own pricing, their own brand and their own client list — without joining anyone's network.
- 12
- Monthly payments instead of one annual bill
- 100%
- Of the plan, the pricing and the client list stays yours
- Multi-pet
- Households enroll every pet under one account
Why the chain wellness plan model works
It removes the price conversation from the exam room
Preventive care declines when it arrives as a surprise invoice. A monthly plan turns the same care into a predictable number the client already agreed to, so the conversation at checkout is about the pet rather than the total.
It locks in the next twelve visits
A client paying monthly for care has a reason to come back on schedule. That is the real advantage the chains have over independent hospitals — not their marketing budget, but the fact that their clients are already enrolled.
It is not insurance, and clients understand the difference
A wellness plan is prepaid preventive care your hospital delivers: exams, vaccines, routine diagnostics. Pet insurance is a third-party product for accident and illness. Many households carry both, and the two do not compete for the same dollar.
Owning it is the whole point
When the plan is administered by somebody else, the terms, the pricing and often the member relationship sit with them. Running your own means you set the tiers, keep the margin and export your member list on any day you choose.
How to build the plan at your hospital
Start from the care you already deliver
List what a puppy, kitten, adult and senior pet needs in a year at your normal fees — exams, core vaccines, routine bloodwork, parasite prevention. That list is your plan; you are not inventing services, you are packaging them.
Divide by twelve and check the margin
The annual total divided by twelve is your starting monthly price. Plans commonly land between $30 and $70 per month depending on species and life stage. Model it against your own costs before you publish it — the plan should improve margin through visit frequency, not discount it away.
Enroll at the first vaccination visit
The puppy and kitten series is the natural enrollment moment: the client has already committed to a year of care and the plan simply makes it affordable. Adult and senior enrollment comes from your own wellness-gap list — the clients who skipped a preventive visit last year.
Automate the billing and watch the member number
Monthly charges run automatically, failed cards retry on a schedule, and plans renew on their anniversary. Active members, renewal rate and monthly recurring revenue land in one dashboard alongside member versus non-member visit frequency.
Practices That Got Off The Treadmill.
Select a practice to see how their membership revenue compounded month over month.
“We dropped two of our worst PPO contracts in year one. The membership plan replaced that revenue and then some — and we finally control our own fee schedule.”
- Members
- 612
- MRR
- $38.9K
- ARR
- $467K
- MRR Growth
- +284%
- Write-offs
- -$186K
Questions hospital owners ask
- How do the corporate wellness plans work?
- They bundle a year of preventive care — exams, vaccinations, routine diagnostics — into a monthly payment on a twelve-month agreement, usually with tiers by life stage. The client pays the chain monthly regardless of when they come in, which is what makes visit frequency and retention so much higher inside those hospitals.
- Can an independent hospital really compete with that?
- Yes, and usually at better margin, because you skip the corporate overhead and set your own pricing. The only thing the chains have that you do not is the software running the plan, and that is the part you can buy in an afternoon.
- What should I charge for a wellness plan?
- Price it from your own fee schedule: add up the preventive care for that life stage at your normal prices, divide by twelve, and confirm the margin holds at the visit frequency you expect. Most hospitals publish a puppy, kitten, adult and senior tier, commonly in the $30 to $70 per month range.
- Is a wellness plan the same as pet insurance?
- No. A wellness plan is prepaid preventive care your hospital provides and controls. Pet insurance reimburses a client for accident and illness through a third party. A plan keeps the client in your hospital; insurance does not.
- Do I need to change my practice management system?
- No. BoomCloud™ runs the plan and recurring billing layer beside your existing practice information management system. You import your client list and keep your records exactly where they are.
- What happens to my members if I stop using the software?
- They are yours. Your brand is on the plan, you set the terms, and the member list exports at any time — month to month, no setup fee.
Build the plan the chains built — and keep it
Price your first tier free, enroll the clients who already skip preventive care over cost, and start seeing recurring revenue land every month.
Own your revenue. Starting this month.
Launch a membership plan, enroll your uninsured patients, and watch recurring revenue land every month — no claims, no write-offs.
Free 30 days · Setup help included · Keep every member you enroll