1,964 members and $40,467 a month — built as recession insurance.

"When I first got out of dental school I bought a few practices and didn't think I could practice due to a wrist injury. I needed to create multiple streams of income."

So he split his attention: 80% of his time on dentistry, 20% on income that keeps arriving whether or not he is at the chair.

"September 11, 2001 happened and the economy fell apart. Working income decreased but passive was still there."

Roughly 26% of the patients in the practice had no dental benefits at all — a group being priced out of care every week.

"We needed a program to better manage and automate our company. BoomCloud has definitely kept us organized while providing a steady residual income for our company."

"I have tried multiple dental membership software programs and found BoomCloud to be the best!"

"We chose BoomCloud because they are honest and great people to work with. They helped us so much in the early days and continue to be a great resource."

Uninsured and underinsured patients moved onto a simple monthly or yearly subscription — enrollment, billing and renewals all automated instead of remembered.

In 24 months the program reached 1,964 active members, $40,467 a month, and $485,613 a year in recurring revenue — overhead substantially covered before a single procedure is performed.

"When a recession occurs we realize how important it is to have a system like BoomCloud in place."

Dr. Frank describes what that recurring base buys a practice owner: clinical freedom to do the procedures he wants to do, lifestyle freedom for family and time off, and financial freedom from income that doesn't depend on the schedule.

"BoomCloud is the most sophisticated software out there. I am so thankful for BoomCloud and what they did to stabilize practices."

• The plan is listed right on the practice website
• Patients hear about it when they come in
• It comes up on every phone call
• Brochures in every operatory
• Hygienists share it with every patient
• A morning huddle keeps the whole team accountable
• Chart reviews to find patients without insurance, then direct outreach