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Case Study · Dr. Brady Frank

1,964 members and $40,467 a month — built as recession insurance.

A wrist injury early in his career convinced Dr. Brady Frank that income tied only to chair time is fragile. He built a membership program on BoomCloud that now carries $485,613 in annual recurring revenue.

Dr. Brady Frank grew its membership plan with BoomCloud: 1,964 members and $485,613 in annual recurring revenue in 24 months. This case study documents how the practice priced, launched, and enrolled its plan, with the verified numbers below.

By Jordon Comstock, Founder of BoomCloud

Free 30 days · Setup help included · Keep every member you enroll

Dr. Brady Frank

Results at this practice

$0
Monthly recurring revenue
0
Active members
$0
Annual recurring revenue
0
Months to get there
0%
Uninsured patients in practice

Problem

The problem: income that stopped the moment he did

"When I first got out of dental school I bought a few practices and didn't think I could practice due to a wrist injury. I needed to create multiple streams of income."

So he split his attention: 80% of his time on dentistry, 20% on income that keeps arriving whether or not he is at the chair.

"September 11, 2001 happened and the economy fell apart. Working income decreased but passive was still there."

Roughly 26% of the patients in the practice had no dental benefits at all — a group being priced out of care every week.

Solution

Why he chose BoomCloud

"We needed a program to better manage and automate our company. BoomCloud has definitely kept us organized while providing a steady residual income for our company."

"I have tried multiple dental membership software programs and found BoomCloud to be the best!"

"We chose BoomCloud because they are honest and great people to work with. They helped us so much in the early days and continue to be a great resource."

Uninsured and underinsured patients moved onto a simple monthly or yearly subscription — enrollment, billing and renewals all automated instead of remembered.

Result

The result: the year starts with revenue already on the books

In 24 months the program reached 1,964 active members, $40,467 a month, and $485,613 a year in recurring revenue — overhead substantially covered before a single procedure is performed.

"When a recession occurs we realize how important it is to have a system like BoomCloud in place."

Dr. Frank describes what that recurring base buys a practice owner: clinical freedom to do the procedures he wants to do, lifestyle freedom for family and time off, and financial freedom from income that doesn't depend on the schedule.

"BoomCloud is the most sophisticated software out there. I am so thankful for BoomCloud and what they did to stabilize practices."

"We never will know when the next recession will hit, but history does repeat itself. My biggest advice is to build income that keeps coming in — one day you can gain total freedom."
Dr. Brady FrankDr. Brady Frank — Dentist and practice owner
Dr. Brady Frank on building recurring revenue

Playbook

How they grew the program

  • The plan is listed right on the practice website
  • Patients hear about it when they come in
  • It comes up on every phone call
  • Brochures in every operatory
  • Hygienists share it with every patient
  • A morning huddle keeps the whole team accountable
  • Chart reviews to find patients without insurance, then direct outreach

Questions

Dr. Brady Frank case study — questions

What results have practices achieved with BoomCloud?
Results in these documented case studies range from 154 members in three months at Grass Valley Smiles to 3,484 members and $1.88 million in annual recurring revenue across nine 7 to 7 Dental locations. Results vary by practice, pricing, team participation, and time in the program.
How do practices grow a successful membership plan?
The featured practices made membership part of daily operations: they published plans on their websites, discussed them during calls and visits, used team huddles and brochures, reviewed charts for uninsured patients, and tracked enrollment and recurring billing in BoomCloud instead of spreadsheets.
How long does it take to grow a membership plan?
The timeline depends on the practice and its enrollment process. Grass Valley Smiles reached 154 members in three months, Pioneer Valley Dental Arts reached 365 in 12 months, and Wood River Dental reached 918 in 24 months. These are documented examples, not guaranteed results.

Choosing software for your own plan? Read what software to use to launch a dental membership plan or compare BoomCloud against the alternatives.

Go deeper

Dr. Brady Frank's Story: Building Predictable Recurring Revenue

Read the long-form story and the membership math behind it

External evidence · Separate from practice results

Membership research and context

External findings below are not results for this practice (Dr. Brady Frank) and do not guarantee outcomes. Results at this practice are presented separately above; these sources do not substantiate its other figures or claims.

Dental evidence

In a 2019 RevenueWell article, Jordon Comstock described an original BoomCloud/Divergent Dental analysis reportedly covering thousands of uninsured dental patients: annual spending was $1,576.12 among membership patients versus $772.79 among nonmembers.

Dental-only, vendor-reported observational comparison. This is not randomized or independent clinical research and does not establish that membership caused the difference.

Jordon Comstock · RevenueWell, 2019 →

Dental evidence

Dan Nelson of Wood River Dental reports that, in his office, membership patients had about 2× the annual patient value of Delta Dental patients and 1.5× that of cash patients (28:23–29:11).

Practitioner-reported, office-specific experience—not universal research. The measurement period, cohort definitions, and fee inclusion are unknown. Annual patient value is not a comparison of fees or total healthcare spending. This report does not validate other Wood River case-study figures.

Dan Nelson · Wood River Dental podcast, 28:23–29:11 →

Cross-industry background · Retail

A peer-reviewed 2022 Journal of Marketing Research study of retail subscriptions provides qualitative context: subscription programs can affect purchase behavior through economic benefits and psychological mechanisms.

Cross-industry background only. The study concerns retail, not healthcare or studio services; it does not establish sector-specific spending, retention, or clinical outcomes for BoomCloud users.

Journal of Marketing Research · 2022 retail-subscription study (PDF) →

Ready to build recurring revenue like Dr. Brady Frank?

Launch a membership plan, enroll your uninsured patients, and watch predictable revenue land every month.