Case Study · Pioneer Valley Dental Arts
365 members in 12 months. One new member every single day.
Gina Kiner went from hygienist to practice manager with a vision: simplify care for patients and create predictable revenue for the practice. In twelve months her team signed up 365 membership patients — with zero dollars spent on ads.
Free 30 days · Setup help included · Keep every member you enroll
The numbers
Problem
The problem: growth that depended on insurance and ad spend
Most practices chase new patients with ads, discounts and promotions — and never fix the underlying model. Retention stays flat, revenue resets to zero every month, and the PPO keeps setting the price.
Gina's mission when she moved from hygiene into practice management was different: simplify care for patients while creating predictable revenue for the practice.
Solution
The solution: a membership program the whole team owns
A dental membership program is like Netflix for your patients. For a monthly or yearly fee, patients get preventive care, discounts on treatment, and no insurance maximums, deductibles or hoops.
Gina's real genius wasn't launching the plan — it was getting the whole team on board. Dentists, hygienists and front desk were all trained to talk about membership benefits. Instead of siloing financial conversations to the admin team, membership discussions were integrated into clinical care.
BoomCloud handled the rest: online and in-office signup in minutes, automated billing with no awkward declined-card calls, real-time MRR and member growth data, and a support team a call or text away.
Result
The result: $174,000 in recurring revenue and a referral engine
365 patients signed up at $39.99/mo — $14,596.35 in monthly recurring revenue and $174,000 annually.
Members spend $1,200/year on average, versus $400/year for PPO patients.
With zero dollars spent on ads, the practice averaged 30 new members per month, all from word of mouth. Gina's next goal: 1,100 patients in the following 12 months.
"This is the best decision I've ever made for my dental health!" — a member during renewal season.
"Members loved the program so much they brought in friends and family, driving steady growth without a dollar spent on traditional marketing."
Playbook
How to copy Gina's success
- Build a dedicated team — a subcommittee of admin and clinical staff, not the dentist-owner alone
- Keep it simple — clear benefits, easy pricing, no PhD required
- Use the right tools — let BoomCloud handle automation, analytics and support
- Talk about it, a lot — make membership part of every patient interaction
- Track and adjust — review member feedback regularly and keep the plan relevant
Go deeper
Dental Clinic Marketing Goals: Scale a Membership Program to 365 Members in 12 MonthsRead the full story, podcast and marketing breakdown
Ready to build recurring revenue like Pioneer Valley Dental Arts?
Launch a membership plan, enroll your uninsured patients, and watch predictable revenue land every month — no claims, no write-offs.