For Practices
The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
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140 articles

The Ultimate Guide to Email Marketing for Chiropractors
Email Marketing for Chiropractors Let’s be blunt: Most chiropractic emails are a snooze-fest. “Reminder: You’re due for an adjustment.”“Hope you’re feeling aligned!”“Happy Spine Awareness Month!” BORING. These don’t make you money. They make people unsubscribe. I’m Jordon Comstock, CEO of BoomCloud™, and if you’re not using email marketing for chiropractors to build recurring revenue, upsell […]

The Ultimate Guide to Marketing Tools for Chiropractors
Marketing Tools for Chiropractors Let’s chat about marketing tools for chiropractors If your practice is still running on sticky notes, Facebook DMs, and crossed fingers, I’ve got bad news — you’re not marketing, you’re just hoping. Meanwhile, the smart chiropractors? They’ve built lean, mean recurring revenue machines using automated systems, patient-focused platforms, and strategic membership […]

Marketing for Chiropractic: How to Ditch Insurance, Stack Recurring Revenue & Actually Have Fun Growing Your Practice
❌ Let’s Start With the Ugly Truth Let’s chat about marketing for chiropractic offices! You could be the best adjuster on the planet.Hands like butter. Precision like a sniper. You restore posture and turn pain into joy like a magician. And yet… If your marketing sucks, your practice will stay small, chaotic, and insurance-dependent. You […]

Patient Retention: The No-BS Guide to Keeping More Patients
Real Talk: If You’re Losing More Patients Than You’re Keeping, You’re Bleeding Money You don’t have to be a marketing genius to know this: “It costs WAY more to get a new patient than it does to keep one.” Yet here we are — running “$49 new patient specials” while last week’s patient ghosts us […]

Social Media Marketing for Chiropractors: The No-BS Guide to Building Loyalty
You Don’t Need More Likes. You Need a Real Strategy. Let’s cut through the fluff real quick. Most social media marketing for chiropractors looks like this: Awkward “Happy Monday” team photos Random “Did you know?” facts ️ Posts with #chiropracticlove #adjustmentlife #nooneseesthese And guess what? You’re not getting any patients from it. Just likes from […]

Chiropractor SEO Expert Secrets: The Ultimate Guide to Ranking Higher
Let’s Be Honest: SEO Is Useless if You Don’t Convert Most chiropractor SEO experts out there will tell you how to rank #1 on Google. But here’s the thing nobody says out loud: What’s the point of ranking #1 if no one books? I’ve met chiropractors who were “crushing it” on Google, getting hundreds of […]

The Ultimate Chiropractic Marketing Strategy
The Ultimate Chiropractic Marketing Strategy Let’s Be Real: Most Chiropractic Marketing Strategy Advice Can Be a Dumpster Fire Yeah, I said it – Lets talk about the perfect chiropractor marketing strategy Here’s what the average chiropractic marketing strategy looks like in 2025: A $99 exam “deal” that attracts tire-kickers and coupon clippers Facebook posts with […]

Chiropractic Marketing That Doesn’t Suck: How to Grow Like a Beast Using Membership Plans, Ads & a Bit of Swagger
So, You Wanna Win at Chiropractic Marketing? Let’s be honest — most chiropractic marketing out there is a joke. You’ve got: Awkward stock photos of people pretending to stretch Coupons taped to pizza boxes Ads that say “Come for the back crack, stay for the… uh… newsletter?” Nope. That’s not going to cut it in […]