Email Marketing for Chiropractors
Let’s be blunt: Most chiropractic emails are a snooze-fest.
“Reminder: You’re due for an adjustment.”
“Hope you’re feeling aligned!”
“Happy Spine Awareness Month!”
BORING. These don’t make you money. They make people unsubscribe.
I’m Jordon Comstock, CEO of BoomCloud™, and if you’re not using email marketing for chiropractors to build recurring revenue, upsell care plans, and launch a patient membership offer that brings in $79–$150 per month on autopilot — then you’re doing it wrong.
Let’s fix that.
Why Email Marketing Is the Most Underrated Tool in Your Practice
Most chiropractors are obsessed with Facebook Ads or SEO, but forget the goldmine they already own — their email list. These are warm leads, past patients, and future members just waiting for a real offer.
Here’s the reality:
-
Email marketing is 25–40X more profitable than social media when done right
-
It’s cheap (or basically free)
-
It scales with zero ad spend
-
It works with automation while you adjust spines and collect checks
But only if you follow direct response rules — not fluff.
Dan Kennedy’s 10 Laws of Marketing (That Make Email Print Money)
If you don’t know who Dan Kennedy is, grab his book No B.S. Guide to Direct Response Social Media and thank me later.
Here are his 10 laws, applied to chiropractic email marketing:
1. Know Your Audience
-
Target people who’ve already shown interest: past patients, leads, inactive patients.
2. Use Direct Response, Not Branding
-
Every email should include a clear CTA: “Join our membership,” “Book now,” “Get this bonus.”
3. Make an Offer
-
“$79/month wellness plan” will beat “Stay healthy!” every single time.
️ 4. Track Everything
-
Monitor open rates, click-through, conversion rate, and membership sign-ups.
5. Retarget & Repeat
-
Email once? You’re invisible. Email 3–5x per campaign.
6. Use Scarcity
-
“Only 5 spots left this month.”
-
“Offer closes Friday at 5PM.”
️ 7. Create a System
-
Automate onboarding, retention, reactivation, and upsell emails.
8. Tell Stories
-
“How Laura beat her migraines with monthly adjustments and saved $900/year…”
9. Use Visuals
-
Include plan breakdowns, before/afters, and testimonials.
10. Focus on ROI
-
If an email doesn’t help you sell memberships or care plans, it’s a waste.
The Offer That Converts: Chiropractic Membership Plans
If your email doesn’t have a great offer, no subject line or emoji is going to save you.
Here’s what’s converting right now:
Example Membership Plan:
-
$79/mo – 2 Adjustments, Priority Booking, 10% Off Wellness Products
-
$150/mo – 4 Adjustments, Massage Add-On, Spinal Rehab Access
With BoomCloud™, you can launch this offer, track conversions, and automate the entire signup flow inside your emails.
Real Practice Win: Precision Spine & Movement
Before BoomCloud™:
-
Sporadic email blasts
-
$0 in recurring revenue
-
High patient churn
After implementing BoomCloud™ + email funnels:
-
437 Active Members
-
$21,030 Monthly Recurring Revenue
-
$252,360 ARR
-
Increased reactivation by 42%
-
Open rate on membership offer campaign: 51%
-
ROI from email? $24 per $1 spent
They used BoomCloud™ + email tools (like Mailchimp and ActiveCampaign) to create a cash-generating system that ran without their staff lifting a finger.
Email Campaigns Chiropractors Should Be Sending
New Patient Funnel
-
3-part series that builds trust + introduces your membership plan
-
CTA = Join Now / Book First Visit
Reactivation Series
-
Target inactive patients with:
-
“We miss you!”
-
“Your spine deserves better”
-
“Get 50% off your first month back”
-
Promo Campaigns
-
“Get 1 Free Adjustment When You Join”
-
“Join in the next 48 hours and get a free supplement bottle”
Retention Emails
-
Remind members to use their visits
-
Upsell massages or functional medicine services
-
Announce plan upgrades or add-ons
Education Drips
-
Tips for posture, recovery, stress
-
Subtle CTAs leading back to your plan
BoomCloud™ Makes It Easy to Build, Launch & Track Email Offers
When you combine email marketing with BoomCloud™, you get:
-
A plug-and-play system for patient memberships
-
Email-ready links + buttons that lead straight to your plan
-
Conversion tracking per campaign
-
Automated renewals, reminders, and upgrades
So your inbox becomes a revenue channel. Not just a patient reminder box.
The Tools You Need to Crush Chiropractic Email Marketing
Even the best email strategy falls flat without the right tools to automate, personalize, and track. Here’s your high-performance toolkit:
BoomCloud™ – The Core of Your Marketing Stack
This isn’t just “membership software.” It’s your conversion engine.
With BoomCloud™, you can:
-
Launch fully customizable chiropractic membership plans
-
Automate billing, renewals, and retention
-
Add signup links directly into emails
-
Track conversions from every email campaign
-
See metrics like:
-
MRR (Monthly Recurring Revenue)
-
ARR (Annual Recurring Revenue)
-
Revenue per Member
-
You’re not just sending emails. You’re building a recurring revenue ecosystem.
✉️ Email Marketing & Automation Tools
These platforms plug in seamlessly with BoomCloud™ and help you run high-performing email campaigns:
ActiveCampaign
The most powerful email automation tool for chiropractors who want to segment, tag, and trigger actions based on behavior.
-
Create welcome sequences
-
Retarget inactive leads
-
Auto-follow-up on missed appointments
Mailchimp
Great for beginners. Build professional emails, run basic automation, and track opens/clicks with ease.
-
Drag-and-drop email builder
-
Integration with most chiropractic CRMs
-
Clean analytics dashboard
Klaviyo (great for ecommerce-style upselling)
Perfect if you sell supplements or merch and want to upsell members through behavioral email campaigns.
Final Thoughts: Your Inbox Should Make You Money
If your email strategy is “hope they remember me,” you’re leaving cash on the table.
Email marketing for chiropractors should be a daily sales machine—converting leads, retaining patients, and building monthly revenue with membership plans that make sense.
BoomCloud™ makes it possible. Let’s make your inbox pay up.
Want Email Campaigns That Actually Convert?
Start Now at BoomCloudApps.com
