How to Grow My Chiropractic Practice
Let’s face it — if you’ve ever Googled “how to grow my chiropractic practice,” you’ve probably been smacked with:
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“Do spinal screenings at farmer’s markets!”
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“Give away free adjustments!”
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“Post more on Instagram!”
No shade — but those are tactics, not strategy.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to show you how to grow your chiropractic practice by focusing on recurring revenue, the right patients, and systems that scale.
Spoiler: The secret isn’t another PPO. It’s a membership plan + strategic marketing stack that builds predictable income while you adjust spines and stack cash.
Step 1: Define Your ICP (Ideal Chiropractic Patient)
If your marketing strategy is “anyone with a spine,” no wonder you’re attracting:
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No-shows
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One-and-dones
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Coupon clippers
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Insurance drama queens
You want membership-minded patients who:
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Value wellness
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Don’t want to mess with insurance
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Are happy to pay monthly
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Refer their friends
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Stick around for YEARS
That’s your ICP. Build your marketing around them.
Step 2: Launch a Chiropractic Membership Plan (The Smartest Move You Can Make)
Why are you still relying on random visits when you could have predictable MRR (Monthly Recurring Revenue)?
With BoomCloud™, you can:
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Create custom plans ($79/mo, $149/mo, etc.)
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Offer 2–4 adjustments/month + perks (massage, rehab, etc.)
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Automate billing and renewals
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Track MRR, ARR, churn, LTV
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Offer family bundles, upgrade paths, and seasonal promos
Example Plan:
ChiroCare Pro – $149/month
✅ 4 adjustments/month
✅ 20% off soft tissue
✅ Priority scheduling
✅ One massage/month
Clients love it. You’ll love the recurring revenue and higher compliance.
Step 3: Use the RIGHT Marketing Channels
Now that you’ve got a killer offer, it’s time to get it in front of the right people.
SEO – Long Game, Big Results
Use tools like Yoast SEO and WordPress to rank blog content like:
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“How to treat back pain without insurance”
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“Why more patients are choosing chiropractic memberships”
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“Best chiropractor in [Your City]”
SEO builds momentum and trust over time. It’s slow at first, but compounds HARD.
⚡ PPC – Fast Patient Flow
Run Google Ads targeting keywords like:
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“Chiropractor near me no insurance”
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“Affordable chiropractic care [City]”
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“Join chiropractic plan”
Send traffic to a BoomCloud™ landing page with a clear membership offer and a scheduling link.
Social Ads + Retargeting
TikTok, Meta, and Instagram Reels crush when they show:
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Quick relief tips
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Patient testimonials
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Time-limited promos for plan sign-ups
Pro Tip: Retarget site visitors with ads offering your membership plan only for the next 7 days.
Review Campaigns
Automate 5-star Google review requests with tools like Weave or Birdeye. Include a CTA in your follow-up:
“Love your care? Join our ChiroCare Plan to save and stay well.”
Referral Engine
Offer incentives:
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“Refer a friend, get a free massage”
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“Family Plan = Save 15% on both memberships”
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“3 referrals = 1 month free”
Referral patients convert 2x faster and stay longer.
Step 4: Build a Follow-Up System
Don’t lose leads because you forgot to follow up.
Use Tools Like:
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Mailchimp / ActiveCampaign – Email nurturing for new leads
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Weave – SMS + appointment reminders
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BoomCloud™ – Trigger reactivation messages for expiring plans
Create a 3-email welcome series after a new patient books:
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Welcome + Story
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Education on your care philosophy
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Offer your membership plan
Case Study: Precision Spine & Wellness
Before BoomCloud™:
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Burnt out on insurance
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Low treatment compliance
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No consistent revenue
After:
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437 Active Members
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$21,030 MRR
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$252,360 ARR
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68% increase in treatment acceptance
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Scaled SEO + PPC campaigns promoting their plan
Now their practice runs like a subscription business, not a guessing game.
Step 5: Track What Actually Matters
You can’t grow what you don’t measure.
With BoomCloud™, track:
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MRR (Monthly Recurring Revenue)
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ARR (Annual Recurring Revenue)
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Average Revenue per Member
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Churn rate (track drop-offs + fix them)
You’ll see where to double down and where to cut the dead weight.
Final Thoughts: Stop Guessing. Start Scaling.
If you’re still asking, “how to grow my chiropractic practice,” it’s time to get serious.
Here’s your real answer:
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Define your ICP
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Launch a membership plan with BoomCloud™
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Run SEO + PPC + social with a CTA tied to that offer
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Follow up
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Track everything
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Optimize and repeat
Growth isn’t magic. It’s systems, offers, and strategy.
And BoomCloud™ gives you all three.
Ready to Scale Your Chiro Practice With Recurring Revenue?
Start Now at BoomCloudApps.com
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