How to Grow My Chiropractic Practice: The No-B.S. Guide to Scaling Like a Boss

June 05, 2025
Topics: Chiropractor
Written by: Jordon Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

How to Grow My Chiropractic Practice

Let’s face it — if you’ve ever Googled “how to grow my chiropractic practice,” you’ve probably been smacked with:

  • “Do spinal screenings at farmer’s markets!”

  • “Give away free adjustments!”

  • “Post more on Instagram!”

No shade — but those are tactics, not strategy.

I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to show you how to grow your chiropractic practice by focusing on recurring revenue, the right patients, and systems that scale.

Spoiler: The secret isn’t another PPO. It’s a membership plan + strategic marketing stack that builds predictable income while you adjust spines and stack cash.


Step 1: Define Your ICP (Ideal Chiropractic Patient)

If your marketing strategy is “anyone with a spine,” no wonder you’re attracting:

  • No-shows

  • One-and-dones

  • Coupon clippers

  • Insurance drama queens

You want membership-minded patients who:

  • Value wellness

  • Don’t want to mess with insurance

  • Are happy to pay monthly

  • Refer their friends

  • Stick around for YEARS

That’s your ICP. Build your marketing around them.


Step 2: Launch a Chiropractic Membership Plan (The Smartest Move You Can Make)

Why are you still relying on random visits when you could have predictable MRR (Monthly Recurring Revenue)?

With BoomCloud™, you can:

  • Create custom plans ($79/mo, $149/mo, etc.)

  • Offer 2–4 adjustments/month + perks (massage, rehab, etc.)

  • Automate billing and renewals

  • Track MRR, ARR, churn, LTV

  • Offer family bundles, upgrade paths, and seasonal promos

Example Plan:

ChiroCare Pro – $149/month
✅ 4 adjustments/month
✅ 20% off soft tissue
✅ Priority scheduling
✅ One massage/month

Clients love it. You’ll love the recurring revenue and higher compliance.


Step 3: Use the RIGHT Marketing Channels

Now that you’ve got a killer offer, it’s time to get it in front of the right people.

SEO – Long Game, Big Results

Use tools like Yoast SEO and WordPress to rank blog content like:

  • “How to treat back pain without insurance”

  • “Why more patients are choosing chiropractic memberships”

  • “Best chiropractor in [Your City]”

SEO builds momentum and trust over time. It’s slow at first, but compounds HARD.


⚡ PPC – Fast Patient Flow

Run Google Ads targeting keywords like:

  • “Chiropractor near me no insurance”

  • “Affordable chiropractic care [City]”

  • “Join chiropractic plan”

Send traffic to a BoomCloud™ landing page with a clear membership offer and a scheduling link.


Social Ads + Retargeting

TikTok, Meta, and Instagram Reels crush when they show:

  • Quick relief tips

  • Patient testimonials

  • Time-limited promos for plan sign-ups

Pro Tip: Retarget site visitors with ads offering your membership plan only for the next 7 days.


Review Campaigns

Automate 5-star Google review requests with tools like Weave or Birdeye. Include a CTA in your follow-up:

“Love your care? Join our ChiroCare Plan to save and stay well.”


Referral Engine

Offer incentives:

  • “Refer a friend, get a free massage”

  • “Family Plan = Save 15% on both memberships”

  • “3 referrals = 1 month free”

Referral patients convert 2x faster and stay longer.


Step 4: Build a Follow-Up System

Don’t lose leads because you forgot to follow up.

Use Tools Like:

  • Mailchimp / ActiveCampaign – Email nurturing for new leads

  • Weave – SMS + appointment reminders

  • BoomCloud™ – Trigger reactivation messages for expiring plans

Create a 3-email welcome series after a new patient books:

  1. Welcome + Story

  2. Education on your care philosophy

  3. Offer your membership plan


Case Study: Precision Spine & Wellness

Before BoomCloud™:

  • Burnt out on insurance

  • Low treatment compliance

  • No consistent revenue

After:

  • 437 Active Members

  • $21,030 MRR

  • $252,360 ARR

  • 68% increase in treatment acceptance

  • Scaled SEO + PPC campaigns promoting their plan

Now their practice runs like a subscription business, not a guessing game.


Step 5: Track What Actually Matters

You can’t grow what you don’t measure.

With BoomCloud™, track:

  • MRR (Monthly Recurring Revenue)

  • ARR (Annual Recurring Revenue)

  • Average Revenue per Member

  • Churn rate (track drop-offs + fix them)

You’ll see where to double down and where to cut the dead weight.


Final Thoughts: Stop Guessing. Start Scaling.

If you’re still asking, “how to grow my chiropractic practice,” it’s time to get serious.

Here’s your real answer:

  • Define your ICP

  • Launch a membership plan with BoomCloud™

  • Run SEO + PPC + social with a CTA tied to that offer

  • Follow up

  • Track everything

  • Optimize and repeat

Growth isn’t magic. It’s systems, offers, and strategy.

And BoomCloud™ gives you all three.


Ready to Scale Your Chiro Practice With Recurring Revenue?

Start Now at BoomCloudApps.com


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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