How to Grow My Chiropractic Practice: The No-B.S. Guide to Scaling Like a Boss

How to Grow My Chiropractic Practice

Let’s face it — if you’ve ever Googled “how to grow my chiropractic practice,” you’ve probably been smacked with:

• “Do spinal screenings at farmer’s markets!”

• “Give away free adjustments!”

• “Post more on Instagram!”

No shade — but those are tactics, not strategy.

I’m Jordon Comstock, CEO of BoomCloud™, and I’m here to show you how to grow your chiropractic practice by focusing on recurring revenue, the right patients, and systems that scale.

Spoiler: The secret isn’t another PPO. It’s a membership plan + strategic marketing stack that builds predictable income while you adjust spines and stack cash.

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Step 1: Define Your ICP (Ideal Chiropractic Patient)

If your marketing strategy is “anyone with a spine,” no wonder you’re attracting:

• No-shows

• One-and-dones

• Coupon clippers

• Insurance drama queens

You want membership-minded patients who:

• Value wellness

• Don’t want to mess with insurance

• Are happy to pay monthly

• Refer their friends

• Stick around for YEARS

That’s your ICP. Build your marketing around them.

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Step 2: Launch a Chiropractic Membership Plan (The Smartest Move You Can Make)

Why are you still relying on random visits when you could have predictable MRR (Monthly Recurring Revenue)?

With BoomCloud™, you can:

• Create custom plans ($79/mo, $149/mo, etc.)

• Offer 2–4 adjustments/month + perks (massage, rehab, etc.)

• Automate billing and renewals

• Track MRR, ARR, churn, LTV

• Offer family bundles, upgrade paths, and seasonal promos

Example Plan:

ChiroCare Pro – $149/month
✅ 4 adjustments/month
✅ 20% off soft tissue
✅ Priority scheduling
✅ One massage/month

Clients love it. You’ll love the recurring revenue and higher compliance.

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Step 3: Use the RIGHT Marketing Channels

Now that you’ve got a killer offer, it’s time to get it in front of the right people.

SEO – Long Game, Big Results

Use tools like Yoast SEO and WordPress to rank blog content like:

• “How to treat back pain without insurance”

• “Why more patients are choosing chiropractic memberships”

• “Best chiropractor in [Your City]”

SEO builds momentum and trust over time. It’s slow at first, but compounds HARD.

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⚡ PPC – Fast Patient Flow

Run Google Ads targeting keywords like:

• “Chiropractor near me no insurance”

• “Affordable chiropractic care [City]”

• “Join chiropractic plan”

Send traffic to a BoomCloud™ landing page with a clear membership offer and a scheduling link.

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Social Ads + Retargeting

TikTok, Meta, and Instagram Reels crush when they show:

• Quick relief tips

• Patient testimonials

• Time-limited promos for plan sign-ups

Pro Tip: Retarget site visitors with ads offering your membership plan only for the next 7 days.

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Review Campaigns

Automate 5-star Google review requests with tools like Weave or Birdeye. Include a CTA in your follow-up:

“Love your care? Join our ChiroCare Plan to save and stay well.”

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Referral Engine

Offer incentives:

• “Refer a friend, get a free massage”

• “Family Plan = Save 15% on both memberships”

• “3 referrals = 1 month free”

Referral patients convert 2x faster and stay longer.

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Step 4: Build a Follow-Up System

Don’t lose leads because you forgot to follow up.

Use Tools Like:

• Mailchimp / ActiveCampaign – Email nurturing for new leads

• Weave – SMS + appointment reminders

• BoomCloud™ – Trigger reactivation messages for expiring plans

Create a 3-email welcome series after a new patient books:

1. Welcome + Story

2. Education on your care philosophy

3. Offer your membership plan

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Case Study: Precision Spine & Wellness

Before BoomCloud™:

• Burnt out on insurance

• Low treatment compliance

• No consistent revenue

After:

• 437 Active Members

• $21,030 MRR

• $252,360 ARR

• 68% increase in treatment acceptance

• Scaled SEO + PPC campaigns promoting their plan

Now their practice runs like a subscription business, not a guessing game.

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Step 5: Track What Actually Matters

You can’t grow what you don’t measure.

With BoomCloud™, track:

• MRR (Monthly Recurring Revenue)

• ARR (Annual Recurring Revenue)

• Average Revenue per Member

• Churn rate (track drop-offs + fix them)

You’ll see where to double down and where to cut the dead weight.

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Final Thoughts: Stop Guessing. Start Scaling.

If you’re still asking, “how to grow my chiropractic practice,” it’s time to get serious.

Here’s your real answer:

• Define your ICP

• Launch a membership plan with BoomCloud™

• Run SEO + PPC + social with a CTA tied to that offer

• Follow up

• Track everything

• Optimize and repeat

Growth isn’t magic. It’s systems, offers, and strategy.

And BoomCloud™ gives you all three.

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Ready to Scale Your Chiro Practice With Recurring Revenue?

• Download the Million Dollar Membership Playbook

• Start your BoomCloud™ Account

• Book a Free Strategy Demo With Our Team

Start Now at BoomCloudApps.com

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Suggested Internal Links

• The Ultimate Guide to Marketing Tools For Chiropractors

• Chiropractor SEO Guide

Suggested Outbound Links

• Yoast SEO Plugin

• Weave

• Mailchimp

• ActiveCampaign

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