The Ultimate Guide to Marketing Tools for Chiropractors 

May 31, 2025
Topics: Chiropractor
Written by: Jordon Comstock

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Marketing Tools for Chiropractors

Let’s chat about marketing tools for chiropractors

If your practice is still running on sticky notes, Facebook DMs, and crossed fingers, I’ve got bad news — you’re not marketing, you’re just hoping.

Meanwhile, the smart chiropractors? They’ve built lean, mean recurring revenue machines using automated systems, patient-focused platforms, and strategic membership models.

I’m Jordon Comstock, CEO of BoomCloud™, and I’m breaking down the ultimate guide to marketing tools for chiropractors that don’t just bring in more patients — they bring in better patients, keep them longer, and turn your practice into a subscription-based profit center.

Let’s ditch the fluff and dive in.


Why Traditional Chiropractic Marketing Is Broken

Here’s the reality most docs don’t want to admit:

  • Coupon chasers don’t come back

  • Insurance billing is a nightmare

  • One-time visits don’t build wealth

  • “Post and pray” social media doesn’t scale

Spoiler alert: You don’t need more one-off patients. You need recurring revenue, high-retention, subscription-minded patients who value wellness and consistency.

That’s where your marketing stack comes in.


The Big 3: The Best Marketing Tools for Chiropractors

These tools are your automated growth team, working 24/7 behind the scenes to fill your calendar, lock in loyalty, and boost monthly recurring revenue (MRR).


BoomCloud™ – The Membership Engine

Let’s be real: Most of your revenue disappears through the PPO paper shredder. BoomCloud™ flips that upside down.

With BoomCloud™, you can:

  • Launch your own in-house membership plan

  • Offer packages like: 2 adjustments/month + soft tissue therapy + discounts

  • Charge monthly or annually

  • Automate billing, renewals, and retention

  • Track key metrics like:

    • MRR (Monthly Recurring Revenue)

    • ARR (Annual Recurring Revenue)

    • LTV (Lifetime Value)

Membership patients stick longer, show up more, and spend 2–4X more than cash or PPO patients.


Case Study: Dynamic Spine & Wellness

Before BoomCloud™:

  • 37 members

  • PPO nightmare

  • Low treatment follow-through

After:

  • 643 Active Members

  • $28,935 MRR

  • $347,220 ARR

  • 3.2X increase in patient visit frequency

They stopped chasing volume and started scaling value.


Weave – Communication + Review Powerhouse

If you’re not communicating with your patients like Amazon does, you’re already behind.

Weave lets you:

  • Automate appointment reminders via text + email

  • Manage online reviews and Google stars

  • Send targeted texts for reactivations and upsells

  • Track patient calls + voicemails in one place

Pro Tip: Pair Weave + BoomCloud™ and send automated renewal reminders with special upgrade offers.


Chiro Cat – Your Marketing Command Center

Chiro Cat handles the heavy lifting on:

  • Local SEO

  • Paid ads

  • Landing page design

  • Email automation

They’re specialists in the chiropractic game and help you generate leads that actually convert.

Add BoomCloud™ to that mix, and now your lead gen isn’t just bringing in clicks—it’s bringing in memberships, not just freebie seekers.


The BoomCloud™ Flywheel: Marketing That Pays You Monthly

Here’s how you systematize marketing once and for all:

  1. Offer a recurring membership (like $89/month for bi-weekly adjustments)

  2. Attract with PPC, SEO, and social media

  3. Convert through landing pages + Weave follow-up

  4. Retain through BoomCloud™’s automated renewals

  5. Expand with offers like “20% off massage therapy for members”


Why Memberships = More Revenue, Less Stress

Let’s look at the numbers:

Patient Type Annual Value Visits/Year Loyalty Admin Overhead
PPO Patient $500 1–2 ❌ Low ❌ High
Cash Patient $700 2–4 ⚠️ Medium ⚠️ Medium
Membership Patient $2,200 6–12 ✅ High ✅ Low

Membership patients are:

  • More compliant

  • Easier to rebook

  • Less sensitive to pricing

  • And not shackled to insurance limitations


Combine These Tools for Maximum Impact

Here’s your ultimate chiropractic marketing stack:

  • BoomCloud™ – Build & scale your membership program

  • Chiro Cat – Get leads through smart digital campaigns

  • Weave – Automate patient communication & boost retention

  • Your Offer – A membership plan that delivers real value

Together, these tools give you:

  • Higher conversion rates

  • More recurring revenue

  • Fewer cancellations

  • A scalable patient experience


Final Word: Stop Marketing for Volume — Start Marketing for Recurring Revenue

You’re not here to chase $27 adjustments and hope someone rebooks.

You’re here to:

  • Build predictable cash flow

  • Create a wellness-focused patient base

  • Ditch insurance BS

  • And finally run your practice like a business, not a job

BoomCloud™ makes it possible—and we integrate with the tools that help you scale.


Ready to Turn Your Practice Into a Recurring Revenue Machine?

Start Now at BoomCloudApps.com


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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