Marketing Tools for Chiropractors
Let’s chat about marketing tools for chiropractors
If your practice is still running on sticky notes, Facebook DMs, and crossed fingers, I’ve got bad news — you’re not marketing, you’re just hoping.
Meanwhile, the smart chiropractors? They’ve built lean, mean recurring revenue machines using automated systems, patient-focused platforms, and strategic membership models.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m breaking down the ultimate guide to marketing tools for chiropractors that don’t just bring in more patients — they bring in better patients, keep them longer, and turn your practice into a subscription-based profit center.
Let’s ditch the fluff and dive in.
Why Traditional Chiropractic Marketing Is Broken
Here’s the reality most docs don’t want to admit:
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Coupon chasers don’t come back
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Insurance billing is a nightmare
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One-time visits don’t build wealth
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“Post and pray” social media doesn’t scale
Spoiler alert: You don’t need more one-off patients. You need recurring revenue, high-retention, subscription-minded patients who value wellness and consistency.
That’s where your marketing stack comes in.
The Big 3: The Best Marketing Tools for Chiropractors
These tools are your automated growth team, working 24/7 behind the scenes to fill your calendar, lock in loyalty, and boost monthly recurring revenue (MRR).
BoomCloud™ – The Membership Engine
Let’s be real: Most of your revenue disappears through the PPO paper shredder. BoomCloud™ flips that upside down.
With BoomCloud™, you can:
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Launch your own in-house membership plan
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Offer packages like: 2 adjustments/month + soft tissue therapy + discounts
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Charge monthly or annually
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Automate billing, renewals, and retention
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Track key metrics like:
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MRR (Monthly Recurring Revenue)
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ARR (Annual Recurring Revenue)
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LTV (Lifetime Value)
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Membership patients stick longer, show up more, and spend 2–4X more than cash or PPO patients.
Case Study: Dynamic Spine & Wellness
Before BoomCloud™:
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37 members
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PPO nightmare
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Low treatment follow-through
After:
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643 Active Members
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$28,935 MRR
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$347,220 ARR
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3.2X increase in patient visit frequency
They stopped chasing volume and started scaling value.
Weave – Communication + Review Powerhouse
If you’re not communicating with your patients like Amazon does, you’re already behind.
Weave lets you:
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Automate appointment reminders via text + email
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Manage online reviews and Google stars
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Send targeted texts for reactivations and upsells
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Track patient calls + voicemails in one place
Pro Tip: Pair Weave + BoomCloud™ and send automated renewal reminders with special upgrade offers.
Chiro Cat – Your Marketing Command Center
Chiro Cat handles the heavy lifting on:
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Local SEO
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Paid ads
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Landing page design
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Email automation
They’re specialists in the chiropractic game and help you generate leads that actually convert.
Add BoomCloud™ to that mix, and now your lead gen isn’t just bringing in clicks—it’s bringing in memberships, not just freebie seekers.
The BoomCloud™ Flywheel: Marketing That Pays You Monthly
Here’s how you systematize marketing once and for all:
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Offer a recurring membership (like $89/month for bi-weekly adjustments)
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Attract with PPC, SEO, and social media
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Convert through landing pages + Weave follow-up
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Retain through BoomCloud™’s automated renewals
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Expand with offers like “20% off massage therapy for members”
Why Memberships = More Revenue, Less Stress
Let’s look at the numbers:
Patient Type | Annual Value | Visits/Year | Loyalty | Admin Overhead |
---|---|---|---|---|
PPO Patient | $500 | 1–2 | ❌ Low | ❌ High |
Cash Patient | $700 | 2–4 | ⚠️ Medium | ⚠️ Medium |
Membership Patient | $2,200 | 6–12 | ✅ High | ✅ Low |
Membership patients are:
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More compliant
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Easier to rebook
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Less sensitive to pricing
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And not shackled to insurance limitations
Combine These Tools for Maximum Impact
Here’s your ultimate chiropractic marketing stack:
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BoomCloud™ – Build & scale your membership program
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Chiro Cat – Get leads through smart digital campaigns
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Weave – Automate patient communication & boost retention
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Your Offer – A membership plan that delivers real value
Together, these tools give you:
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Higher conversion rates
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More recurring revenue
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Fewer cancellations
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A scalable patient experience
Final Word: Stop Marketing for Volume — Start Marketing for Recurring Revenue
You’re not here to chase $27 adjustments and hope someone rebooks.
You’re here to:
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Build predictable cash flow
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Create a wellness-focused patient base
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Ditch insurance BS
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And finally run your practice like a business, not a job
BoomCloud™ makes it possible—and we integrate with the tools that help you scale.
Ready to Turn Your Practice Into a Recurring Revenue Machine?
Start Now at BoomCloudApps.com