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Case Study · 7 to 7 Dental

3,484 members across 9 locations. $1.88M in annual recurring revenue.

7 to 7 Dental started offering memberships manually back in 2009 and hit a ceiling they couldn't break. They signed up with BoomCloud in 2021 and scaled to thousands of active members.

7 to 7 Dental grew its membership plan with BoomCloud: 9 locations, 3,484 members, $156,780/mo in recurring revenue. This case study documents how the practice priced, launched, and enrolled its plan, with the verified numbers below.

By Jordon Comstock, Founder of BoomCloud

Free 30 days · Setup help included · Keep every member you enroll

7 to 7 Dental logo
7 to 7 Dental

Results at this practice

$0
Monthly recurring revenue
0
Active members
$0
Annual recurring revenue
0
Avg. members per location

Problem

The problem: 12 years of manual memberships

"We started manually offering a membership plan in 2009. We found that a lot of patients were losing their jobs and needed a way to offer them a reason to stay loyal with our practice."

"The biggest problem we had was the lack of tracking and managing subscriptions and automations."

Across nine locations, a manual program meant nine different versions of the truth — and no way to see whether the plan was actually healthy.

Solution

Why they chose BoomCloud

"We chose BoomCloud because of how simple and easy they made it to launch and grow our membership plan. They are the best out of all the dental membership software programs."

"We loved the tracking and metrics dashboard to help us understand the health of our subscriptions. For years we tried managing a program using a manual process but it could never scale."

The practice runs a 3-tier subscription with monthly and yearly options. The majority of patients choose the highest tier at $49/mo.

Result

The result: 3,000+ members and a new ideal patient

"We signed up with BoomCloud in 2021 and quickly scaled to thousands of active members."

"We grew our membership plan in a few short years to over 3,000 active membership patients. We are thrilled with BoomCloud and the service they offer to the dental industry."

"Our membership patients have quickly become our ideal patient that we want to continue to attract in our office. Membership patients are loyal and committed to accepting the treatment they need."

"Our membership patients have quickly become our ideal patient that we want to continue to attract in our office. Membership patients are loyal and committed to accepting the treatment they need."
7 to 7 Dental — Practice team

Listen to the story

7 to 7 Dental on the BoomCloud podcast

Playbook

How they grew the program

  • BoomCloud is listed on the practice website
  • Every patient hears about it when they come in
  • It's part of every phone call
  • Brochures in every room
  • Hygienists and assistants share it with every patient
  • A morning huddle every single day
  • Chart reviews to identify uninsured patients and reach out
  • Outreach to local small business owners

Questions

7 to 7 Dental case study — questions

What results have practices achieved with BoomCloud?
Results in these documented case studies range from 154 members in three months at Grass Valley Smiles to 3,484 members and $1.88 million in annual recurring revenue across nine 7 to 7 Dental locations. Results vary by practice, pricing, team participation, and time in the program.
How do practices grow a successful membership plan?
The featured practices made membership part of daily operations: they published plans on their websites, discussed them during calls and visits, used team huddles and brochures, reviewed charts for uninsured patients, and tracked enrollment and recurring billing in BoomCloud instead of spreadsheets.
How long does it take to grow a membership plan?
The timeline depends on the practice and its enrollment process. Grass Valley Smiles reached 154 members in three months, Pioneer Valley Dental Arts reached 365 in 12 months, and Wood River Dental reached 918 in 24 months. These are documented examples, not guaranteed results.

Choosing software for your own plan? Read what software to use to launch a dental membership plan or compare BoomCloud against the alternatives.

External evidence · Separate from practice results

Membership research and context

External findings below are not results for this practice (7 to 7 Dental) and do not guarantee outcomes. Results at this practice are presented separately above; these sources do not substantiate its other figures or claims.

Dental evidence

In a 2019 RevenueWell article, Jordon Comstock described an original BoomCloud/Divergent Dental analysis reportedly covering thousands of uninsured dental patients: annual spending was $1,576.12 among membership patients versus $772.79 among nonmembers.

Dental-only, vendor-reported observational comparison. This is not randomized or independent clinical research and does not establish that membership caused the difference.

Jordon Comstock · RevenueWell, 2019 →

Dental evidence

Dan Nelson of Wood River Dental reports that, in his office, membership patients had about 2× the annual patient value of Delta Dental patients and 1.5× that of cash patients (28:23–29:11).

Practitioner-reported, office-specific experience—not universal research. The measurement period, cohort definitions, and fee inclusion are unknown. Annual patient value is not a comparison of fees or total healthcare spending. This report does not validate other Wood River case-study figures.

Dan Nelson · Wood River Dental podcast, 28:23–29:11 →

Cross-industry background · Retail

A peer-reviewed 2022 Journal of Marketing Research study of retail subscriptions provides qualitative context: subscription programs can affect purchase behavior through economic benefits and psychological mechanisms.

Cross-industry background only. The study concerns retail, not healthcare or studio services; it does not establish sector-specific spending, retention, or clinical outcomes for BoomCloud users.

Journal of Marketing Research · 2022 retail-subscription study (PDF) →

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