Li & Liao Optometry
- Members
- 166
- Avg. membership
- $42.39/mo
- Monthly revenue
- $7,036.75/mo
- Annual revenue
- $84,441/yr
For optometry practice owners
Your plan, your patients, your revenue —Vision Membership Plans
An in-house vision membership plan is exactly what it sounds like: patients pay your practice monthly dues that cover their annual exam and unlock optical discounts — no third-party plan in the middle deciding fees and visit cadence. For the uninsured and underinsured, it converts 'I'll wait' into a standing relationship with your practice.
- $20–45
- Typical monthly dues for an in-house vision plan
- 12 months
- Of revenue per member instead of one plan-capped exam
- Yours
- Who sets the fees, the cadence, and the relationship
How an eye care membership plan works
The structure
Monthly dues include the annual comprehensive exam and a defined set of optical benefits — frame and lens discounts, contact lens evaluation coverage, second-pair pricing. Simple enough to explain at the front desk in one sentence.
Who joins
The uninsured, the self-employed, early retirees, families between coverage, and patients whose plan allowance doesn't fit how they actually buy eyewear. Most practices are surprised how large this group already is in their own recall list.
Why the math beats the write-off
Compare plan dues against what the equivalent vision panel reimburses for the same services. Most practices price membership so it wins on revenue per patient — and the patient still saves versus retail.
Run your numbers before you pick a price
A 1,000-patient panel without coverage at 15% enrollment and $29 dues builds roughly $4,350 in monthly recurring revenue. The kind of result BoomCloud practices publish: Li & Liao Optometry at 166 active members and $7,036.75 in monthly recurring revenue; Kennedy Vision Health Center at 91 active members and $2,600.83. Point-in-time dashboard figures — results vary by practice. Plug your own patient count, dues, and enrollment rate into the revenue calculator below and see your 24-month projection.
The optical stays in-house
Members buy eyewear where they're members. Frame and lens discounts that live inside your plan attach the optical sale to your practice instead of an online retailer.
Where BoomCloud™ fits
BoomCloud™ runs the plan: pricing tiers, two-minute enrollment, monthly autopay, failed-payment recovery, and member reporting. Your team sells a relationship, not a billing process.
Launch a vision membership plan in four steps
01
Price against your real numbers
Start from your exam fee, optical margins, and what panels actually reimburse. Dues should beat the write-off per patient while still saving members money against retail.
02
Keep the plan simple
One individual tier, one family tier, maybe a contact-lens tier. Every extra option is a front-desk explanation; the best plans fit on an index card.
03
Enroll at the moment of pain
The quote conversation — when an uninsured patient hears the retail total — is when membership sells itself. Train the team to offer it there, every time.
04
Automate the billing completely
Monthly autopay with automatic retries and update-card links. A membership plan that needs manual collection becomes a billing chore instead of recurring revenue.
Verified customer results
Optometry practices on BoomCloud
Kennedy Vision Health Center
- Members
- 91
- Avg. membership
- $28.58/mo
- Monthly revenue
- $2,600.83/mo
- Annual revenue
- $31,210/yr
Vision membership plan questions
- What is an in-house vision membership plan?
- A plan your practice owns: patients pay monthly dues that include the annual exam and unlock optical discounts, instead of relying on a third-party vision plan. You set the fees and benefits; the patient gets predictable costs; the practice gets recurring revenue.
- How much should an eye care membership plan cost?
- Most practices land between $20 and $45 per month, priced so the plan beats what the equivalent vision panel would reimburse for the same services while saving the member money versus retail.
- Is this legal — is it insurance?
- A discount medical plan is not insurance, and rules vary by state. Keep the plan a membership program for services you provide, document the terms plainly, and have your attorney confirm state-specific requirements before launch.
- Who is the plan for?
- Primarily the uninsured and underinsured: self-employed patients, early retirees, families between coverage, and patients whose plan allowance doesn't match how they buy eyewear. It complements — not replaces — patients with coverage.
- How does BoomCloud™ run the plan?
- BoomCloud™ handles pricing tiers, online enrollment in about two minutes, monthly autopay, automatic retries on declined cards with update-card links, and reporting on active members and monthly recurring revenue. It's a flat monthly fee starting at $197/mo — per-member and processing fees are built into member dues, never billed to your practice.
- What results do optometry practices see with BoomCloud?
- Verified BoomCloud snapshots: Li & Liao Optometry runs 166 active members at $7,036.75 in monthly recurring revenue ($84,441 yearly recurring revenue), and Kennedy Vision Health Center runs 91 active members at $2,600.83 monthly ($31,210 yearly). These are point-in-time dashboard figures, not guarantees — results vary by practice.
Build the plan your practice owns
Run the calculator above, start a free trial, price your first vision membership tier, and enroll your next patient without coverage before they walk.
Own your revenue. Starting this month.
Launch a membership plan, enroll your uninsured patients, and watch recurring revenue land every month — no claims, no write-offs.
Free 30 days · Setup help included · Keep every member you enroll