How much recurring revenue is sitting in your patients without vision coverage?

Membership plan revenue — questions

How much recurring revenue can an optometry membership plan generate?

It depends on three numbers: how many patients lack vision coverage, what you charge per month, and how many enroll. A practice with 1,000 patients without coverage enrolling 15% at $29/mo builds about $4,350 in monthly recurring revenue — over $52,000 a year — before counting the eyewear members buy.

What enrollment rate should I expect?

Practices that offer the plan to every patient without coverage — at check-in and when quoting eyewear — commonly enroll 10–25% of that base in the first year. The single biggest factor is whether the team offers it consistently, not the market.

What should I charge per month?

In-house vision plans commonly run $20–$45 per month covering the annual comprehensive exam plus optical benefits like frame and lens discounts or a contact-lens allowance. The right number comes from your own exam fees and optical margins — the BoomCloud plan builder prices it against your real numbers.

Does this calculator include BoomCloud's fees?

The projection shows gross plan revenue. BoomCloud's cost is a flat $197 or $397 per month plus $3.50–$4.50 per active member and standard card processing — never a percentage of your dues, so the larger your plan grows, the smaller the fee share becomes.