For Practices
The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
Looking for patient-facing articles? Browse the patient library →
3737 articles
Internet Optometry Marketing: How to Turn Clicks Into Cash (and Build a Bulletproof Membership Practice)
Why Most Optometry Marketing is as Useful as a Soggy Business Card Let’s just get real: most “internet optometry marketing” advice you find online is outdated, recycled, or written by someone who’s never filled a chair. Want your Instagram feed to look “pretty”? Awesome. But what about actually getting paying patients in the door—and then […]
Best Optometry Business Books (And Why the Best Practices Don’t Come From a Textbook)
“Reading business books can open your eyes. But if you want a thriving practice, you’ll need more than just good ideas—you need a system for loyalty, revenue, and happy patients.”—Jordon Comstock, CEO, BoomCloud™ The $100,000 Per Year Blind Spot No One Teaches in Optometry School Let’s be brutally honest—most optometrists weren’t handed the keys to […]
Internet Marketing for Optometrys: The No-Fluff Guide to More Clicks, More Patients, and Membership-Driven Profits ️
Why Most Optometrys Are Invisible Online (And How to Flip the Script Using Memberships + Modern Marketing) Let’s face it…Your practice could be the Taj Mahal of eyecare, but if your digital presence sucks, you’re basically whispering into the wind while your competition’s dancing on TikTok in Ray-Bans. ️ If you’re relying solely on referrals […]
Internet Marketing for Optometry: How to Book More Exams, Sell More Glasses & Create Recurring Revenue Like a Boss
If Your Website Still Has a “Fax Number”… It’s Time to Fire Up Your Marketing Jet Engine ️ Let’s be real. The optometry game has changed. Your patients are Googling “eye exam near me” during their coffee break ☕. They’re scrolling Instagram ads between TikTok dopamine hits. If your online presence feels more like a […]
Internet Marketing for Optometrists: How to Sell More Eyewear, Book More Exams & Build MRR Like a Boss
Are You Marketing Like It’s 1999? It’s Time to Drag Your Eyecare Biz into the Digital Now. You ever see an optometrist website that looks like it was built during dial-up days? No online booking. No memberships. No real branding. Maybe a dusty picture of the eye chart from 1987 and a phone number in […]
Increase Optometry Sales Without Being Pushy (Spoiler: Memberships Are the Secret Weapon)
Still Counting on Vision Insurance to Grow Sales? That’s Like Driving a Tesla with a Horse Whip ⚡ Let’s talk straight. If you’re trying to increase optometry sales and your plan starts with “accept more insurance,” stop. Seriously. That’s a losing game. Insurance companies don’t care about your profit margins. Or your staff’s sanity. Or […]
The In-House Vision Care Plan Blueprint: Turn Your Optical Practice into a Recurring Revenue Empire
Wanna Stop Bleeding Profit to Insurance? Build an In-House Vision Care Plan and Print Money Let’s be real — vision insurance is broken. You lose money, your patients get confused, and your staff spends hours on the phone verifying “eligibility” for someone’s $40 copay. So what if you didn’t have to play that game at […]
How to Upsell Glasses Like a Boss: Drive Revenue, Loyalty & Membership Magic (With Numbers to Prove It)
Want to Learn How to Upsell Glasses Without Being Slimy or Salesy? Let’s Do It With Style ️ If your upsell strategy is “Would you like coating on that?” — you’re leaving serious profit on the table. The truth is: Upselling glasses isn’t just about lens coatings or add-ons.It’s about offering value, convenience, and stickiness. […]
How to Sell Glasses in 2025 (Without Feeling Like a Pushy Sales Rep): The Membership-Driven Optical Sales Blueprint
Wanna Know the Secret to Selling More Glasses? Stop Selling Glasses. Yep, I said it. If you’re still trying to “sell glasses,” you’re playing the wrong game. Your competition isn’t the practice down the street — it’s Amazon, Warby Parker, and the click-happy customers who can order specs at midnight in their jammies. So here’s […]
How to Put Your Small Optometry Business Optical Online — And Actually Make it Rain (Revenue, Not Just Clicks) ️
Still Think Selling Eyewear Online Is Just for Warby Parker? Guess Again Most small optometry businesses think putting their optical online is some tech-heavy, Amazon-scale, capital-intensive monster. That mindset is holding you hostage.Here’s the truth: You don’t need a tech team.You don’t need a Shopify empire.You just need a strategy that makes online optical sales […]
How to Expand Your Optical Business Without Burning Out or Breaking the Bank (Spoiler: It Starts with Memberships & MRR)
You Don’t Need More Patients. You Need More Revenue per Patient Let’s rip off the band-aid: The biggest mistake optical owners make when trying to “expand” is chasing more patients — instead of serving their current ones better. Want to know how to expand your optical business the smart way? ✅ Create predictable monthly revenue✅ […]
How to Drive Optical Sales Like a Rockstar CEO: Sell More Glasses, Boost Loyalty, and Multiply Your Revenue Per Patient
Still Counting on Patients to Just “Wander Into the Optical”? Time to Quit Playing Defense & Start Driving Revenue Like a Pro Here’s the truth bomb no one in optometry school dropped on you: Optical sales don’t happen because you have frames.Optical sales happen because you market them — strategically, emotionally, and repeatedly. So if […]