Thinking About Buying an Optometry Practice? Here’s the No-BS Blueprint That’ll Save You Time, Money & Sanity ️
Buying your first optometry practice should feel like a level-up moment in your career — not a financial horror movie with a sequel.
But let’s be honest… most people asking “how to buy an optometry practice” are getting the same bland advice:
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“Check the EBITDA.”
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“Evaluate goodwill.”
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“Consider location.”
Yawn.
✅ You want more than spreadsheets and lawyer speak.
✅ You want a cash-flowing practice, loyal patients, and a plan for growth — fast.
✅ You want MRR, ARR, and revenue per patient to skyrocket.
That’s why this article is gonna show you:
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How to evaluate a practice like a CEO (not just a clinician)
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How to launch a membership plan to stabilize income post-purchase
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Why BoomCloud™ is your best friend after the closing table
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Real stats, real stories, real strategies
Ready? Let’s get into it.
The OD Who Bought the Dream… Then Nearly Lost It
Dr. Kevin Nguyen thought he was buying a golden goose.
Established practice. Loyal patients. Good reviews.
But six months in… cash flow was a mess. Insurance claims delayed payments for weeks. Walk-ins weren’t converting. Overhead was crushing.
Sound familiar?
“I thought I was buying a business… turns out, I bought a job.”
Then he discovered BoomCloud™.
He launched a Vision Wellness Plan with perks, monthly pricing, and a digital signup process.
Within 90 days:
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He added $12,000 in MRR
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Patients were spending 3X more
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Visits became predictable
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And his anxiety? Dropped like an overdue VSP payment
Now? He’s expanding to a second location — powered by recurring revenue.
The Best Time to Start a Membership Plan? BEFORE You Close the Deal
Here’s the truth every buyer misses:
When you’re buying a practice, you’re buying a list of people.
If you don’t have a system to retain, nurture, and monetize them… you’re just renting patients.
Most practices rely too heavily on insurance reimbursements and “hope marketing.” That’s a liability.
Smart buyers — the ones who scale — do this:
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Launch a membership program
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Build MRR from Day One
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Increase revenue per patient
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Decrease dependence on insurance
BoomCloud™ gives you the tech, tools, and automation to turn a dusty practice into a monthly subscription business.
The No-B.S. Blueprint on How to Buy an Optometry Practice & Scale It with Subscriptions
STEP 1: Due Diligence — What Really Matters
Forget just “number of patients.” That doesn’t mean squat if they’re not spending or loyal.
Look for:
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Active patients in the last 12 months
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Avg. annual spend per patient
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% of revenue from insurance vs cash
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Patient retention rate
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Staff willingness to adapt (you’ll need buy-in!)
STEP 2: What to Avoid Like a Dilated Retina in the Sun ☀️
Red flags:
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No recall system
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Owner is the business (patients only come for them)
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Low treatment plan acceptance (<40%)
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No marketing or online presence
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High churn (patients come once & bounce)
STEP 3: Launch a Membership Plan Using BoomCloud™
This is your growth lever. Your financial parachute. Your edge.
VisionPlus Membership Example:
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$39/month
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2 exams/year
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20% off glasses/contacts
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Dry eye sessions
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Frame styling events
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Exclusive member discounts
BoomCloud™ lets you:
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Automate billing
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Track MRR, ARR, churn
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Send email/sms sequences
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View real-time analytics
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Stay HIPAA + finance compliant
THE MONEY MATH: MRR + ARR = CEO Peace of Mind ♂️
Let’s say the practice has 1,200 active patients.
You get just 30% of them to join your plan. That’s 360 members at $39/month.
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$14,040/month in MRR
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$168,480 in ARR
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Predictable revenue to hire, invest, and grow
Compare that to playing insurance roulette and hoping every billing cycle clears.
From Acquisition to Revenue Explosion in 6 Months
Dr. Sarah Barlow bought a legacy practice in Boise, Idaho. Paper records. No website. 100% insurance dependency.
Instead of panicking, she launched:
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A modern website
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Online booking
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Facebook ads with her membership offer
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A BoomCloud-powered “EyeCare Membership Club”
Six months post-acquisition:
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512 members
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$21,168 MRR
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4.2X average patient spend
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2.7X increase in treatment plan acceptance
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Staff got raises. Patients got better care. She got freedom.
Cool Membership Add-Ons to Skyrocket Value
Add these to your plan for that ✨Netflix-style magic✨:
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Free lens cleaner kits
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️ “Try Before You Buy” frame previews
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Dry eye therapy packages
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Priority booking
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Birthday perks
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Textline for members
These create stickiness — patients won’t want to leave your practice, ever.
HOW TO MARKET YOUR NEW PLAN POST-PURCHASE
Use Facebook Ads, email lists, and chairside offers to get traction fast.
Sample Ad Copy:
“Better Eye Care, No Insurance Required”
Get 2 exams/year, discounts, and dry eye therapy for $1.30/day.
Make a short video: Introduce the plan, walk through perks, show testimonials.
Use the BoomCloud™ platform to handle the backend — it’s plug-and-play.
BUYING A PRACTICE IS GREAT… IF YOU HAVE A REVENUE STRATEGY
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✅ Don’t just buy a practice — buy a growth platform
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Use BoomCloud™ to launch a membership model
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Build Monthly Recurring Revenue (MRR) from day one
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️ Focus on retention, revenue per patient, and experience
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Marketing a membership is easier than marketing exams
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You don’t need more patients — you need better revenue per patient
Buying a Practice? Don’t Just Think Like a Doctor. Think Like a Subscription CEO.
Anyone can buy a practice.
But the smart ones turn it into a recurring revenue engine.
BoomCloud™ helps you do that — and gives you the tools, dashboard, and automation to crush it.
Start your journey here: BoomCloudApps.com
And when you’re ready to rank this article for “how to buy optometry practice” using Rank Math SEO?
Just say the word. I’ll crank it up to optimization, sprinkle the keyword like gold dust, and make Google love it as much as your future patients will love your care.
