Still Counting on Vision Insurance to Grow Sales? That’s Like Driving a Tesla with a Horse Whip ⚡
Let’s talk straight. If you’re trying to increase optometry sales and your plan starts with “accept more insurance,” stop. Seriously. That’s a losing game.
Insurance companies don’t care about your profit margins. Or your staff’s sanity. Or your frame board collecting dust. What they do care about? Cutting reimbursements while bloating your admin time.
What if I told you there’s a way to:
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Sell more (without selling your soul)
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Increase patient loyalty
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Unlock recurring revenue
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And build a brand patients rave about
Welcome to the magical world of in-house membership programs, built and scaled with BoomCloud™. This article will walk you through how to increase optometry sales by using a modern model of care that boosts revenue per patient, repeat visits, and your mental health.
How One OD Ditched the Old Model and Doubled Optical Revenue in 6 Months
Dr. Melanie Stone was stuck.
She had great staff, decent traffic, and the best frame selection in town. Yet… her revenue was flat. Her optical upsells? Inconsistent. Her team was exhausted from chasing insurance claims for $18 reimbursements.
Then she discovered BoomCloud™.
She created the Clarity Club:
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$39/month
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2 exams/year
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$150 frame credit
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25% off lenses
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20% off dry eye & add-ons
6 months later:
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408 members
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MRR: $15,912
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ARR: $190,944
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Optical sales ↑ 2.3X
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Second-pair purchases ↑ 39%
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Staff morale ↑↑↑
“I went from begging patients to buy transitions lenses… to them ASKING how to use their member perks.” – Dr. Melanie
BoomCloud™ turned her practice into a sales machine with happy patients and zero insurance BS.
Sales Happen When You Focus on Value, Not Just Volume
Here’s the secret nobody talks about when trying to increase optometry sales:
Patients don’t want cheaper. They want better — and predictable.
Your patients already pay $12.99/month for Netflix. They’re totally fine paying $35–$49/month for eyecare that feels premium and exclusive.
When you create an in-house membership plan, you:
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Eliminate cost objections
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Increase revenue per visit
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Inspire repeat visits
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Encourage more eyewear sales (because perks make spending feel smart)
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Build MRR and ARR
BoomCloud™ automates the entire process — you focus on care, they handle the tech and billing.
How to Increase Optometry Sales Using the BoomCloud™ Membership Framework
✅ STEP 1: Craft a Sexy, Sellable Membership
Name: Vision+ Club
Price: $45/month
Includes:
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2 exams/year
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$150/year eyewear credit
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25–30% off lenses & add-ons
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15% off dry eye, sunglasses, accessories
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Free blue light lens upgrades on second pairs
Pro Tip: Add a family bundle option and make it even more irresistible.
STEP 2: Use BoomCloud™ to Automate the Hustle
With BoomCloud™, you can:
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Track all members + billing
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Auto-send reminders to use perks
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Monitor MRR/ARR with real-time dashboards
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Enroll patients with a tablet in 2 minutes flat
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Track revenue-per-patient over time
No Excel hell. No admin overload. Just plug-and-play recurring profit.
STEP 3: Train Your Team to Sell Without Being Pushy
Stop saying, “Do you want transitions with that?”
Instead, say:
“Most of our patients join the Vision+ Club. It gives you frame credits, free upgrades, and saves you hundreds. Want me to break it down?”
Shift from transactional to transformational. Your team becomes educators, not salespeople.
STEP 4: Create Urgency and Exclusivity
Make the plan feel special:
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“Members Only” events
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Priority scheduling
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Bonus styling days
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Exclusive designer frames
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Referral bonuses
People love being part of a club — especially when it means savings + status.
STEP 5: Track What Matters: Revenue Per Patient
Why membership wins:
| Metric | Insurance Patient | Member Patient |
|---|---|---|
| Avg. Visit Value | $230 | $590+ |
| Avg. Frame Spend | $140 | $325+ |
| Lens Add-On Conversion | 18% | 74% |
| Annual Value (LTV) | ~$850 | $3,500+ |
️️ Bonus: You know exactly how much each member brings in — thanks to BoomCloud’s MRR + ARR dashboards.
Scaling to 6-Figures in Recurring Revenue with BoomCloud™
Dr. Josh Patel in Austin created a $49/month SightSavvy Plan. In the first 4 months:
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Enrolled 363 members
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Added $17,787 in monthly recurring revenue
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Grew optical revenue by 2.7x
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Team began booking more second-pair exams
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Staff turnover? Zero. Everyone was motivated to enroll members = commission + happier patients
His quote?
“We’re not even focused on insurance anymore. Memberships changed our sales model completely — and patients love it.”
COOLEST WAYS TO INCREASE OPTOMETRY SALES WITH MEMBERSHIPS
Host a “VIP Member Night”
️ Invite members for styling tips, frame fittings, snacks, and member-exclusive discounts
Offer Annual Upgrade Bonuses
When they renew, throw in a free lens cloth kit, or blue light filter — keeps ’em loyal
Text-based Upgrade Offers
“Hey Jordan, as a Vision+ Member you get 30% off polarized lenses this week only. Wanna swing by?”
Create MRR & ARR Goals for Staff
Show them how each new member = recurring cash for the practice. Gamify it.
Increase Optometry Sales by Building a Club, Not Just a Clinic
You don’t need more patients. You need better systems that increase revenue per patient.
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✅ Use an in-house membership plan
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✅ Automate it with BoomCloud™
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✅ Train your team to lead with value
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✅ Track what matters (MRR, ARR, ARPP)
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✅ Watch optical sales explode
Stop Selling, Start Scaling
If you’re sick of chasing reimbursements… if you want to increase optometry sales without turning into a pushy pitch machine — then it’s time to build your own value-driven ecosystem.
BoomCloud™ helps you create predictable revenue, boost loyalty, and unlock real sales growth.
Launch your membership plan today at BoomCloudApps.com
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