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The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
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3737 articles
The Untold Secret in Optometry Business Books: Membership Programs That Print Money!
The Dirty Little Secret Most Optometry Business Books Won’t Tell You Let’s be real—most optometry business books are dry enough to sand the paint off your exam room walls. They promise “grow your practice” but deliver…what? The same old advice about recalls and “better marketing.” What if I told you the real cheat code isn’t […]
Optician Web Marketing: 7 Game-Changing Strategies to Fill Your Schedule (and Bank Account) in 2025
Is Your Optician Web Marketing Still in 2012? Here’s How to Upgrade and Dominate! Let’s cut to the chase. If your optician web marketing plan is just “update my website, post a little on Facebook, and cross my fingers,” you’re leaving serious cash—and eyeballs—on the table. In a world where 85% of consumers search online […]
Optical Advertising Ideas: 9 Unconventional Ways to Make Your Optical Shop Famous (and Profitable)
Tired of Boring Optical Advertising? Let’s Get Wild—And Wildly Successful! Let’s be real: most optical advertising ideas floating around are as bland as unsalted crackers. Coupons? Yawn. “New Patient Special!” signs taped to your window? You can do better—and you need to. In 2025, the average person sees up to 10,000 ads per day. If […]
Optical Advertising: 7 Rebel Strategies to Fill Your Optical With Fans (and Recurring Revenue)
Are Your Optical Advertising Dollars Going Up in Smoke? (Let’s Make Them Print Money Instead) Be honest—when’s the last time a new patient said, “I saw your ad in the Yellow Pages and just had to come in”? Right, never. Old-school optical advertising is deader than dial-up internet. The average consumer sees 6,000–10,000 ads per […]
Online Optometry Marketing: 7 Unstoppable Strategies to Double Revenue and Patient Loyalty
Why Online Optometry Marketing Isn’t Just a “Nice-to-Have”—It’s Survival of the Fittest Let’s set the record straight: online optometry marketing is not some trendy, optional extra for practices with too much free time and a latte budget. Nope—if you want to grow, thrive, and see new faces (and eyeballs) walking through your door, it’s the […]
Online Marketing for Opticians: 7 Wild Tactics That Skyrocket Revenue and Patient Loyalty
If You’re Not Online, You Don’t Exist (Especially as an Optician) Here’s a reality check for every optician who’s still relying on that dusty sandwich board out front: If you’re not crushing online marketing for opticians, you might as well hang a “Closed” sign on your Google Maps listing. Seriously, 87% of patients now start […]
Optometric Marketing: How Memberships Boost Revenue, Loyalty & MRR for Modern Practices [Case Study]
Why “Old School” Optometric Marketing is a Money Pit (and the Recurring Revenue Hack Nobody Talks About) Let’s be blunt: Most “optometric marketing” is stuck in 2010. Direct mail. Postcards. The dreaded “10% off your next exam!”Here’s the truth: Discounts are a race to the bottom. Recurring revenue is a race to the top. Fast […]
Optician Marketing: How Memberships Double Revenue, Boost Loyalty & Transform Your Practice [Real Case Study]
Why Most Optician Marketing Sucks (and the Simple Shift That Will Outrank, Outlast, and Out-Profits the Competition) Let’s be real: Most “optician marketing” is just noise. Coupons, Facebook posts, and “free eye exam” flyers. If you want to be just another option, keep doing what everyone else does.But if you want to become the ONLY […]
Optical Software Programs: Boost Efficiency, Loyalty & Revenue with Memberships and MRR [Real Case Study Inside]
Still Using Clunky Spreadsheets in 2025? Here’s the Shocking Truth About Optical Software Programs… It’s 2025, but too many optical practices are stuck in the Stone Age—manually tracking patients, juggling paper receipts, and praying they remember to call back Mrs. Smith for her six-month checkup. The real money?It’s in leveraging modern optical software programs—AND combining […]
Optical Social Advertising Services: How to 4X Patient Value with Memberships, MRR & BoomCloud™
Tired of Social Ads That Fizzle? Here’s What the Gurus Won’t Tell You… Ever boosted a Facebook post for your optical shop and heard crickets? Ever wondered why the “other guys” have a waiting list—and you’re stuck discounting lenses to fill a Tuesday? Here’s the dirty secret: Social ads ALONE don’t grow revenue. But, combine […]
Marketing for Optometrists: How Membership Plans Double Revenue, Boost Loyalty & Create
The $1 Million Epiphany for Optometrists “You don’t get wealthy by seeing more patients. You get wealthy by making every patient worth more.” – Jordon Comstock (probably, if he hasn’t said it, he should) Marketing for optometrists. What if I told you the optometrists crushing it today aren’t the ones hustling harder, but the ones […]
Online Eye Care Marketing: The Ultimate Guide to Doubling Your Practice Revenue (Without Losing Your Mind)
If Your Eye Care Practice Isn’t Online, You’re Invisible (Sorry, Not Sorry) Let’s face it, optometrists: these days, “word of mouth” has a new meaning. If your practice isn’t showing up on Google, Facebook, or even TikTok, you’re basically playing hide-and-seek with your potential patients—and losing. The future of practice growth is online eye care […]