The $1 Million Epiphany for Optometrists
“You don’t get wealthy by seeing more patients. You get wealthy by making every patient worth more.” – Jordon Comstock (probably, if he hasn’t said it, he should)
Marketing for optometrists. What if I told you the optometrists crushing it today aren’t the ones hustling harder, but the ones leveraging a little-known secret weapon: membership programs?
Stats to Make You Spit Out Your Coffee:
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Membership patients spend 2X–4X more than non-members—on average!
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Practices with a membership program see up to 30% higher retention rates.
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Recurring revenue (MRR/ARR) means predictable, scalable growth (translation: less panic about the slow months).
Still think it’s “nice to have”? Keep reading.
Story: Meet Dr. Lisa—The Boring Optometrist Who Blew Up Her Revenue
Let’s talk about Dr. Lisa. For years, she ran a good practice. She had loyal patients, but her revenue looked like a roller coaster—peaks during back-to-school, valleys in winter. She was tired. She was stuck.
Then, she discovered BoomCloud™ and launched a membership program—think: Netflix, but for eye care.
What Happened?
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MRR (Monthly Recurring Revenue): Within 6 months, she had $11,000/month in recurring payments.
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ARR (Annual Recurring Revenue): That’s a cool $132,000 she could count on, no matter how many appointments canceled.
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Patient Loyalty: 80%+ of her members scheduled their regular exams AND brought family. Why? They wanted to use their membership.
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Treatment Uptake: Membership patients said “yes” to recommendations 3–4X more often than walk-ins.
And get this—she wasn’t doing more work. She was just getting paid more per patient.
Why This Changes Everything
The Old Way: Feast-or-Famine
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Hustle for new patients every month.
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Discount everything. Devalue your care.
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Watch patients price-shop their exams online.
The New Way: Membership-Driven Marketing
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Get paid automatically every month (MRR = freedom).
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Build a tribe of loyal, high-spending, happy patients.
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Predict your revenue (so you can plan your life—imagine that!).
The Epiphany:
You don’t need more patients.
You need better patients—patients who stay, pay, and refer. And nothing drives that better than a killer membership program.
Cool Ideas: How to Build Your Optometry Membership Engine
1. Offer “Netflix for Eyes”
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Unlimited exams
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Discounts on glasses & contacts
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Exclusive member events (VIP trunk shows? Yes please)
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Early access to new products
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Tele-optometry consults included
2. Automate Everything with BoomCloud™
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Ditch the spreadsheets (seriously)
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Automatic billing, reminders, renewals
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One dashboard to manage it all
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Legal compliance? Built-in
3. Market Like a Pro (without feeling salesy)
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Onboarding: Make sign-up a celebration—welcome emails, swag, member card.
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Email Drip Campaigns: “Why Your Eyes Need VIP Treatment” (aka reasons to stay a member)
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Referral Bonuses: “Bring a friend, get $50 in free contacts.”
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Social Proof: Feature your “Member of the Month” on Instagram (with their new glasses and a big grin)
4. Track Your MRR/ARR (Monthly & Annual Recurring Revenue)
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Set goals: $5k/month? $10k/month? Let patients fund your next equipment upgrade.
Case Study: How One Practice Doubled Revenue with BoomCloud™
Practice: EyeCandy Vision
Location: Austin, TX
Problem: Too much revenue fluctuation, high no-show rates
Solution: Launched a tiered membership plan with BoomCloud™
Results:
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600 members in first year
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MRR: $17,800+
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ARR: $213,600
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Patient spend: Members spent 3.2X more on average than non-members (because they were motivated to use their perks)
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No-shows: Down 40% (members don’t want to waste their prepaid benefits)
“Our members drive our growth. I sleep better at night knowing my baseline revenue is handled.” —Dr. J., Owner
Key Takeaways:
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Membership isn’t a “side hustle”—it’s a growth engine.
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Patients LOVE the simplicity: no surprise bills, no insurance games, all value.
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The best way to grow your practice? Optimize revenue per patient—membership makes it automatic.
Why Membership Supercharges Your Practice
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Retention: Patients with “skin in the game” stick around. Ditch the leaky bucket.
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More Treatments, More Often: Data shows members accept 2X–4X more recommended treatments.
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Cash Flow = Power: MRR means you’re not at the mercy of insurance or slow months.
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No More “Coupon Chasers”: Members aren’t just looking for the cheapest deal—they want value.
Stats & Proof
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Membership patients spend 2X–4X more. (Average from BoomCloud™ client data)
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Practices with 500+ members are valued higher for resale.
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Predictable ARR attracts buyers and gives you leverage with banks/investors.
Ready to Build Your Own Million-Dollar Membership?
Here’s your game plan:
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Download the Free Million-Dollar Membership Plan eBook:
Get it here! -
Take the Six-Figure Patient Membership Plan Course:
Claim your seat! -
Schedule a BoomCloud™ Demo:
See it live! -
Create Your Free BoomCloud™ Account:
Start now!
TL;DR (Too Long, Didn’t Read? Read This!):
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Membership is the #1 way to scale your optometry practice—not just for new patients, but for more revenue per patient.
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BoomCloud™ is the best tool to build, scale, and automate your membership plan (and make it look easy).
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Stats don’t lie: Membership patients are worth 2X–4X more. MRR/ARR will give you freedom.
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Best practices: Keep marketing fun, automate everything, and make it all about patient experience.
Final Words (Because You’re Awesome)
Stop being “average.” Start being a membership-driven, revenue-optimized, patient-obsessed practice.
If you want to be the optometrist who everyone talks about (for the right reasons), build your membership program—then let BoomCloud™ handle the rest.
Drop a comment below if you’ve launched your own membership, or if you have questions—I’m here for it!
Don’t forget to share this article with every optometrist you know who needs a revenue reality check.
Links for More Action & Value:
