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The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
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193 articles
Optometrists Marketing That Actually Works: How to Attract Loyal Patients and Scale Recurring Revenue
Optometrists Marketing Let’s be honest. Most optometrists marketing strategies are weak sauce. If your plan is just “post on Facebook sometimes,” or “run a back-to-school special,” you’re not marketing—you’re throwing darts blindfolded and praying for LASIK. I’m Jordon Comstock, CEO of BoomCloud™, and I’m about to show you how real optometrists are scaling predictable, profitable […]
Optometrist Digital Marketing: The Ultimate No B.S. Guide to Growing Without Insurance Headaches
Optometrist Digital Marketing Let’s be blunt & discuss the ultimate guide for optometrist digital marketing. If your marketing strategy is still stuck in “post a blurry frame selfie and hope for the best” mode—you’re not building a business, you’re babysitting one. Meanwhile, the practices scaling like crazy? They’ve ditched the PPO hamster wheel, added membership […]
How to Grow an Optometry Practice with Membership Plans, SEO, PPC, and Social Ads
How to Grow an Optometry Practice Let’s be honest: The old model of “build it and they will come” just doesn’t cut it anymore for optometrists. ️ If you’re relying solely on insurance patients, hoping for word-of-mouth, or waiting for your front desk to magically fill your books—you’re missing the boat. I’m Jordon Comstock, founder […]
Optometrists Practice Management: 11 Bold Ideas to Boost Revenue & Keep Patients for Life
Optometrists Practice Management Let’s cut through the optical fog and get real & discuss optometrists practice management Managing an optometry practice today is not just about refractions and retinal scans. It’s about systems, software, staffing, and sustainable revenue. Without those, your practice will burn out faster than a cheap pair of blue light glasses. That’s […]
Optometric Website Marketing: The No-BS, All-Action Guide to Turning Your Website Into a Membership Money Machine
Your Website Isn’t a Digital Business Card — It’s a Freakin’ Funnel Let’s chat about optometric website marketing! Let me guess: Your website looks good. Nice colors. Sleek logo. You’ve got a fancy “Book Now” button in the top right. Cool. So… where’s the revenue? You’ve got traffic, but people bounce. You’ve got a contact […]
SEO for Optometry: The Ultimate No-BS Guide to Getting Found, Booked, and Paid (With Memberships That Print Cash)
Most Optometry SEO Advice Is Soft. This Isn’t. This article is about seo for optometry Let me guess. You’ve heard this before: “Just write blog posts, build backlinks, and patients will show up!” Sounds nice. Like a unicorn farting glitter. Let’s talk seo for optometry But the reality? You spent $1,500/month on an SEO “expert” […]
The Ultimate Guide to Optometry Websites That Actually Convert
Let’s rip the Band-Aid off: most optometry websites are like fogged-up lenses — they technically work, but they don’t help you see clearly where your revenue is coming from. You might have a fancy design, beautiful images of glasses, and even a contact form buried somewhere. But guess what? If your website isn’t: ✅ Converting […]
Optometry Marketing Company Secrets: How to Build a 7-Figure Eye Care Practice With Memberships
You’ve got a killer optometry office, the latest tech, and a front desk staff that can juggle phones and patient paperwork like circus ninjas. But if you’re still waiting for patients to magically walk in from your newspaper ad in 2023, you’re about to be left in the dark faster than a broken phoropter. Today, […]
Optometry Online Marketing: How to Grow Your Clinic & Build Predictable Revenue
Your Marketing is Losing You Patients—Here’s How to Fix It Let’s be honest—most optometrists are stuck in 2005 when it comes to marketing. Let’s talk about optometry online marketing! You post on Instagram… but it doesn’t bring in new patients.You run an ad for $99 eye exams… and attract price shoppers who never return.You built […]
Optometry Practice Start Up Costs: How to Build a Profitable Practice with Recurring Revenue
So, You Want to Open an Optometry Practice? Here’s What They Don’t Tell You. Let’s talk about optometry practice start up costs – Let’s cut through the fluff—starting an optometry practice is EXPENSIVE. You’ve got dreams of running your own office, setting your own hours, and finally breaking free from corporate chains… until you see […]
Optometry Website Marketing: Skyrocket Patient Loyalty and Revenue with a Killer Membership Program
Hey there, optometry trailblazers! Ready to sharpen your vision—pun totally intended—for optometry website marketing that doesn’t just drive traffic, but also turns casual browsers into lifelong patients? If you’re tired of bland, by-the-numbers strategies, we’ve got the edgy, irreverent solution you’ve been craving. In this article, we’ll dissect how membership programs can supercharge your optometry […]
How to Sell Glasses Like a Pro: Supercharge Your Optical Practice with a Membership Plan
If you’re an optical rock star looking to boost revenue and take your eyewear sales to the next level, you’re in the right place. Welcome to the ultimate guide on how to sell glasses by tapping into the powerhouse of membership programs. We’ll explore why a membership model isn’t just some trendy buzzword, but a […]