How a Patient Membership Plan Can Power Private Practice Optometry

June 07, 2025
Topics: Vision
Written by: Jordon Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

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What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Private practice optometry is under attack.
Big-box retailers, online eyewear startups, and insurance networks are squeezing profits and stealing patient loyalty.

If you’re a private optometrist trying to grow — or just survive — you’ve probably felt it:

  • Patients disappearing after using up their insurance

  • Vision plans slashing your reimbursements

  • Corporate chains advertising “$69 exams” and pulling price-sensitive shoppers away

It’s frustrating. But here’s the good news:

You don’t need to play their game.
You can build your own system — and it starts with a patient membership plan.


Insurance Loyalty Is Fake Loyalty

Vision insurance doesn’t create loyalty — it creates dependency.

Once their benefits are used up, most patients are gone until next year. And they’re not loyal to you — they’re loyal to their plan.

With a membership model, you flip the script:

  • Patients pay you directly every month or year

  • You reward them with discounts, perks, and ongoing care

  • They become part of your ecosystem — not someone else’s

Loyalty based on value — not limitations.


Recurring Revenue: The Private Practice Power Move

Most optometrists rely on unpredictable revenue:
Eyewear sales, seasonal insurance payouts, and patients who only show up when their plan covers it.

But membership revenue?
It’s predictable. Scalable. Monthly.

With a strong patient membership plan:

  • ✅ You get paid regardless of insurance

  • ✅ You smooth out your cash flow

  • ✅ You build long-term relationships with patients who actually want your care

Some private optometry practices using BoomCloud™ have hundreds of patients paying $25–$40/month — every single month.

Imagine waking up on the 1st of the month with $12,000 already collected from your members.
That’s the power of recurring revenue.


️ Quality Patients, Not Coupon Shoppers

Insurance attracts people who ask, “What’s covered?”

Membership attracts people who ask, “How do I stay healthy year-round?”

When you run a private practice optometry clinic, you don’t want discount-driven patients — you want engaged, consistent, proactive ones.

A membership plan filters out the price-hoppers and builds a base of loyal patients who:

  • Come in regularly

  • Buy glasses and contacts without waiting for “coverage”

  • Refer their family and friends

  • Care about long-term vision health

These are the patients who power profitable, enjoyable private practices.


What’s in a Great Optometry Membership Plan?

You don’t need to reinvent the wheel. The best-performing plans typically include:

  • Annual eye exam

  • Contact lens fittings

  • Discounts on glasses, lenses, frames

  • Emergency visits included or discounted

  • ️ Special perks for referrals or multi-year enrollment

And with BoomCloud™, our AI-powered plan builder uses your local demographics and real data from top optometry practices to build a plan that’s:

✅ Priced right
✅ Structured for conversion
✅ Designed for loyalty and growth


Bonus: Get Found by Uninsured Patients

Here’s where most membership programs fail — no one knows they exist.

That’s why BoomCloud™ gives you a free listing on ThePatientMarketplace.com — a national search directory for uninsured patients looking for affordable care right now.

Think of it like “Airbnb for healthcare” — and you’re the featured listing.


Bottom Line for Private Practice Optometry

You became an optometrist to care for people, not to chase insurance payments.

A patient membership plan gives you:

  • Financial freedom

  • Patient loyalty

  • Recurring revenue you can count on

  • A future that doesn’t rely on vision plan games

And BoomCloud™ gives you the platform to build it — fast.

How BoomCloud’s AI Plan Builder Works for Optometrists (Expanded)

Let’s be real — most membership plans fail because they’re based on gut instinct, not market intelligence.

BoomCloud™ changes that with our AI-powered plan builder — a system that uses real data, not guesswork.

Here’s what it considers:

  • Local household income data (pulled by ZIP code)

  • Top-performing optometry membership plans nationwide

  • Price sensitivity + discount thresholds for eyewear, exams, and lenses

  • Practice goals: new patients vs. upselling existing ones

Then it builds your ideal membership plan — one that converts, retains, and scales.

Example: In a town where median income is $55,000, our AI recommended a $27/month plan that outperformed a $35/month offer by 43% in signups.

This is real growth strategy, automated.


What Kind of Revenue Can You Expect?

Let’s do some quick math:

  • 400 patients @ $29/month = $11,600/month

  • That’s $139,200/year in recurring revenue

  • With just 10 new members/month, you can hit this in 24–36 months

  • Add product and service upsells — it grows even faster

And unlike eyewear sales or insurance reimbursements, membership revenue is sticky.

Patients stay because:

  • They see real value

  • They’re used to the subscription model

  • They feel connected to your practice


How Membership Impacts Patient Behavior

Private optometry clinics using BoomCloud™ report:

  • Higher recall rates (patients book proactively)

  • More multi-pair eyewear purchases

  • Increased referrals from loyal members

  • Better case acceptance for specialty exams

You’re no longer battling the “once-a-year insurance shopper” — you’re building your own tribe of subscribers.


‍⚕️ Real Optometrists Using BoomCloud™

“I added 312 members in our first year. We’re now at $9,000/mo in recurring revenue — and it’s made budgeting so much easier.”
— Dr. Nina Delgado, TX

“I was getting beat by online deals. Now I have patients paying monthly and referring friends. Game changer.”
— Dr. Ben Crawford, NV

“We’ve added more members through ThePatientMarketplace.com than we ever did with local ads.”
— Dr. Kari Lin, NC


❓ FAQ: Private Practice Optometry + Membership Plans

Q: What’s the ideal price for a membership plan in optometry?
A: Most successful plans range from $25–$40/month, depending on local income and services included. Our AI builder helps you find your sweet spot.

Q: Can I still bill insurance AND offer memberships?
A: Yes. Many practices offer both. Memberships are ideal for uninsured patients, cash buyers, or patients who want extra perks.

Q: How long does it take to set up?
A: Most practices go live within 7–10 days with help from our onboarding team and AI setup assistant.

Q: Can I customize the benefits?
A: 100%. You can adjust plans for eyewear, exam frequency, contact lens perks, or include child/family pricing tiers.


✅ Recap: Why Private Practice Optometry Needs Membership Plans

  • Insurance is unstable

  • Retail chains are aggressive

  • Online competitors are cheap

  • Recurring revenue is predictable

  • Patients want convenience + value

BoomCloud™ gives you the technology, data, and marketing to build a patient membership system that works — and scales.


Ready to Build Your Own Revenue System?

Join hundreds of optometrists ditching low-margin plans and taking control of their future.

Book a BoomCloud™ Demo
Create Your BoomCloud™ Account For Free

Because private practice optometry isn’t dying — it’s evolving.

And you’re going to be ahead of the curve.

More articles:
Sell Glasses Like A Pro
Optometrist Digital Marketing
Online Advertising For Optometrists

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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