Chapter 03: Sales
Lesson 04 of 05
Verbal Skills
Language, objection handling and tone for the whole team.
The lesson
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'Membership,' 'included,' 'savings,' 'your plan.' Avoid 'insurance,' 'coverage,' 'benefits' and 'claim' — they set the wrong expectation and create legal ambiguity.
Key takeaways
- Use membership language, never insurance language.
- Have a rehearsed answer for the three standard objections.
- Role-play until it's natural.
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