Chapter 03: Sales
Lesson 05 of 05
The True Value of a Membership Patient
Are you losing money by discounting? The data says the opposite — members spend more.
The lesson
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Across BoomCloud practices, membership patients spend materially more per year than both uninsured patients and PPO patients — typically around twice as much as an uninsured non-member.
The discount you give away is recovered several times over through higher visit frequency and higher case acceptance.
Key takeaways
- Members spend more than uninsured and PPO patients.
- Measure revenue per member, not the size of the discount.
Own your revenue. Starting this month.
Launch a membership plan, enroll your uninsured patients, and watch recurring revenue land every month — no claims, no write-offs.
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