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Chapter 03: Sales

Lesson 01 of 05

How to Present a Plan to Your Patients

The chairside conversation that turns an uninsured patient into a member.

The lesson

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Start where the patient is: 'Since you don't have dental insurance, I want to make sure cost never keeps you from getting your cleanings.' Then introduce the plan as the answer.

Key takeaways

  • Frame the plan as the answer to the patient's own problem.
  • Show the savings in dollars.
  • Enroll before they leave the building.
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