Chapter 09: Accountability
Lesson 05 of 05
How to Ensure Growth of Your Membership Program
Protecting the members you have while adding new ones.
The lesson
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A plan adding ten members a month while losing eight isn't growing. Work failed payments within days, remind members before renewal, and make sure members feel the value of what they bought.
Key takeaways
- Churn and failed payments quietly cancel out growth.
- Review plan pricing every year.
- Marketing the plan never stops.
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