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The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
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3795 articles

The Ultimate Dental Marketing System: SEO, PPC, Memberships, and Other Magic
Let’s face it: running a dental practice in today’s world without a robust marketing system is like trying to floss with a shoelace—awkward, ineffective, and probably painful. You need strategy, data, and (cue the drumroll) a marketing system that works 24/7 to bring in high-value patients. But wait—it’s not just about blasting Google Ads or […]

How to Drop a Vision Plan Without Losing Your Shirt
Dropping a vision plan feels a bit like quitting a bad relationship. At first, you’re scared—What if they leave me? What if I’m all alone?—but then you realize you’re breaking free from a toxic partner that’s been draining your wallet, stressing out your staff, and dictating your life. And, oh man, it feels good. So, […]

How to Supercharge Your Dental Practice Revenue (Without Selling Your Soul to PPOs)
Let’s talk about money. Not awkward, under-the-table money. I’m talking revenue—the sweet, sweet lifeblood of your dental practice. The kind that makes you fist-pump when you see the numbers at the end of the month. But here’s the truth bomb: traditional dental revenue models are starting to look a little outdated. Relying on PPO contracts […]

Optician Selling Tips: How to Turn “Just Browsing” Into “Take My Money!”
Alright, opticians, let’s get real for a second & discuss optician selling tips. Selling eyewear isn’t just about slapping a pair of frames on someone’s face and calling it a day. It’s an art—a combination of psychology, fashion sense, and a dash of Jedi mind tricks. If you’re ready to ditch the “meh” sales strategies […]

How to Scale Dental Practice Locations Without Losing Your Sanity
Scaling your dental practice to multiple locations is like trying to juggle chainsaws while riding a unicycle—it looks terrifying, but with the right moves, you can totally pull it off. Whether you’re dreaming of becoming the next DSO mogul or just adding a second location to flex on the competition, the trick is to scale […]

Dental Service Organizations Growth: How to Skyrocket Your DSO Like a Boss
Same-Store Growth, Membership Plans, and Telling PPOs to Take a Hike Alright, DSO owners, operators, and future dental moguls: we’re talking growth. Not just any growth—“holy cow, our revenue doubled” kind of growth. If you want to turn your dental service organization into an unstoppable, profit-pumping machine, you’ve come to the right place. Today, we’re […]

Dental In-Office Membership Plans: Your Golden Ticket to Practice Freedom
Ditch the PPO Drama, Grow Revenue, and Build a Loyal Patient Tribe Alright, fellow dental warriors, gather ‘round because I’m about to drop some truth bombs that’ll blow the lid off your practice revenue problems. If you’re sick of dealing with insurance companies (let’s be real, they’re like that one ex who always finds a […]

Optometry Technology That’s Shaking Up the Industry
Alright, optometry pros, it’s time to face the music: the days of surviving on ancient appointment books, clunky software, and carrier pigeons for patient communication are long gone. If your practice isn’t leveraging cutting-edge optometry technology, you’re practically handing patients over to your competitors on a silver platter. (And let’s be honest—your silverware is way […]

How to Improve My Optical Business: The Membership Revolution That’ll Have You Seeing Green
How to Improve My Optical Business – Running an optical business is no small feat. Between juggling inventory, appeasing picky customers who insist they look bad in every pair of glasses, and trying to stay ahead of the competition, it can feel like you’re drowning in a sea of frames and red numbers. If you’re […]

Optical Business Plan: From Vision to Profits with Membership Magic
So, you’re dreaming of an optical business plan that doesn’t just survive but thrives? Great news: It’s totally doable! The secret lies in building a killer optical business plan that combines amazing patient experiences, quality products, and a smart approach to marketing and recurring revenue. Spoiler alert: Membership plans, ICP (ideal customer profile) mastery, and […]

Improve Efficiency in Optometry Practice: Ditch the PPO Drama and Watch Your Revenue Soar
Alright, let’s talk about “Improve Efficiency in Optometry Practice” in your optometry practice. It’s not just about keeping your schedule tidy or figuring out how many patients you can squeeze in before your lunch break. Nope. It’s about finding ways to maximize revenue per patient, eliminate inefficiencies, and—let’s be honest—cut the nonsense from PPO contracts. […]

Dental Office Increasing Patients: The Irreverent Guide to Scaling Up Like a Pro
Want More Patients? Let’s Get Real About Growth (Dental Office Increasing Patients:) Here’s the deal: dental practices don’t just grow because you bought a shiny new laser or upgraded your waiting room decor to look like a spa. Growth happens when you put a system in place to consistently attract and retain patients. And no, […]