Alright, dentists, let’s cut to the chase: selling your dental practice is no small feat. If you’re going the “dental practice for sale by owner” route, you’ve got to do more than throw a “For Sale” sign on your website and cross your fingers. Buyers are looking for value—systems, processes, and most importantly, revenue streams that scream “This practice is worth every penny.”
And guess what? That magical revenue stream could be a patient membership program powered by BoomCloud™. But before we dive into that, let’s talk about building value in your practice so you can walk away with a fat stack of cash when you sell.
Create Value That Buyers Can’t Ignore
When someone is shopping for a dental practice, they’re not just buying a building with a fancy dental chair. They’re investing in your systems, processes, and the future cash flow of your business. If you don’t have these dialed in, your practice is going to look like a fixer-upper.
Marketing and New Patient Acquisition
No buyer wants to inherit a practice with empty chairs. Build a marketing machine that brings in a steady stream of new patients every month.
- SEO That Works: Rank for high-intent keywords like “dentist near me” or “cosmetic dentistry [Your City].”
- PPC Ads: Target high-value patients with ads for Invisalign, veneers, or implants.
- Reviews That Rave: Build your online reputation with glowing patient testimonials.
- Referral Programs: Turn your current patients into raving fans who bring in their friends and family.
Buyers love seeing that the marketing system works without you having to babysit it.
Patient Experience and Case Acceptance
Nobody wants to buy a dental practice with a revolving door of unhappy patients. Create an experience so good that your patients can’t help but say yes to treatment plans.
- Streamlined Check-Ins: Make it easy for patients to book and check in online.
- Wow Factor: Offer perks like noise-canceling headphones, Netflix in the chair, or a post-cleaning goodie bag that doesn’t suck.
- Case Presentation Skills: Train your team to present treatment plans effectively so patients feel confident investing in their care.
Happy patients = higher revenue = a more attractive practice.
Clinical Education and Service Offerings
Another way to boost your practice’s value? Diversify your service offerings. Buyers want to see a practice with growth potential.
- Add high-ticket services like implants, full-mouth restorations, or cosmetic dentistry.
- Invest in continuing education for you and your team so you’re always at the top of your game.
- Offer flexible payment plans or financing options to make treatment accessible to more patients.
More services mean more revenue streams, which makes your practice a hotter commodity.
Why Scaling a Membership Program is a No-Brainer
Here’s where things get really juicy. If you’re not already running a patient membership program, you’re leaving money—and buyer appeal—on the table.
What’s a Membership Program?
Think of it as Netflix for your dental practice. Patients pay a monthly or yearly fee to get access to preventive care and discounts on other treatments. It’s perfect for uninsured patients, who make up a massive chunk of the population.
Why Buyers Love It
- Predictable Revenue: Membership plans generate Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) that’s steady and reliable.
- Loyal Patients: Members stick around longer and are less likely to price shop.
- Higher Spend: The average membership patient spends 4X more than PPO patients.
- New Patient Magnet: Membership plans attract uninsured patients who are looking for an affordable way to maintain their oral health.
How BoomCloud™ Makes Membership Magic Happen
Managing a membership program manually is a nightmare waiting to happen. That’s where BoomCloud™ comes in.
What BoomCloud™ Does
- Automates billing, renewals, and reporting.
- Tracks key metrics like MRR, ARR, and patient loyalty.
- Makes it ridiculously easy to scale your membership program so you can focus on patient care.
When buyers see that your membership plan is practically running itself, they’ll be drooling to snatch up your practice.
Case Study: Scaling for Sale
Let’s talk about Dr. Smith at 7 to 7 Dental, who scaled their membership plan to 1,672 members at $35/month with BoomCloud™.
- Members: 1,672
- MRR: $58,520
- ARR: $702,240
By the time Dr. Smith listed their practice for sale, the membership plan alone was generating over $700K in annual revenue. Add in the loyalty and higher patient spend, and buyers were practically lining up to bid.
Another example? Wood River Dental scaled their membership program to 1,014 members, generating an MRR of $35,490 and an ARR of $425,880. Their buyer couldn’t say no to a practice with that kind of recurring revenue baked in.
The Bottom Line
If you’re planning to list your dental practice for sale by owner, you need to build value that buyers can’t resist. From marketing and patient experience to scaling a membership plan with BoomCloud™, these are the systems that will set your practice apart—and pad your pocket when it’s time to sell.
So, what are you waiting for? Start building now, and when it’s time to sell, you’ll be sitting pretty.
Ready to transform your practice into a buyer’s dream? Let BoomCloud™ help you scale your membership plan and boost your practice’s value today.
