For Practices
The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
Looking for patient-facing articles? Browse the patient library →
3795 articles
D0230: The PPO Trap & How Smart Dentists Are Breaking Free
Are You Sick of PPOs Controlling Your Profits? Let’s talk about D0230—Periapical X-Rays, Additional Films. Every day, you take X-rays to diagnose issues and create treatment plans.You bill insurance… and then… DENIED!Underpaid!Another PPO nightmare. Meanwhile, your front desk is buried in insurance disputes, phone calls, and paperwork. Reality check: The average dental practice writes off […]
D0220: The PPO Scam & Why Smart Dentists Are Ditching Insurance for Membership Plans
Sick of PPOs Controlling Your Revenue? You’re Not Alone. Let’s talk about D0220—Periodical X-Rays. It’s one of the most common procedures in dentistry. You take a quick PA X-ray, diagnose the problem, and help your patient. Seems simple, right? Except… You bill insurance. They slash your fee to peanuts. You get paid WAY less than […]
D7140 Dental Code: Do You Really Want to Keep Playing the PPO Game?
Another Day, Another PPO Headache—Is This Really the Best Way to Run Your Practice? Let’s set the scene. You just performed a simple tooth extraction (D7140).You submit the claim to insurance…And then you wait… and wait… and wait… DENIED! Or worse—insurance “approves” it but pays you pennies on the dollar. Meanwhile, your front desk is […]
Optometry Online Marketing: How to Grow Your Clinic & Build Predictable Revenue
Your Marketing is Losing You Patients—Here’s How to Fix It Let’s be honest—most optometrists are stuck in 2005 when it comes to marketing. Let’s talk about optometry online marketing! You post on Instagram… but it doesn’t bring in new patients.You run an ad for $99 eye exams… and attract price shoppers who never return.You built […]
Dental Appeal Letter Sample: How to Fight PPO Denials (Or Ditch PPOs Completely)
Sick of Insurance Companies Screwing You Over? Read This. Dentists, let’s be real—PPOs are the worst. Let’s talk about a Dental Appeal Letter Sample You do the work. You bill insurance. You get DENIED or reimbursed pennies on the dollar. Meanwhile, your front desk is drowning in phone calls, appeals, and endless paperwork. Reality check: […]
5 Innovative Ideas for Dental Clinic: Drive Revenue & Boost Patient Experience
Your Dental Clinic is Stuck in the Past—Here’s How to Fix That Let’s discuss innovative ideas for dental clinic! Most dental clinics look the same, market the same, and—unfortunately—struggle the same. You’re relying on PPOs that eat into your profits.You’re offering the same tired promotions that attract price shoppers.Your revenue is unpredictable because you don’t […]
The Ultimate Optometry Marketing Calendar: A Month-by-Month Guide to Growing Your Practice
Your Marketing Plan is Costing You Patients (Here’s How to Fix It) Let’s be real—most optometry marketing is a disaster. Let’s talk about how to optimize with an Optometry Marketing Calendar You post on social media… but nobody books an exam.You run a promo… but only get price shoppers.You built a website… but it’s buried […]
Dental Analogies for Patients: How to Make Dentistry EASY to Understand & Increase Case Acceptance
Your Patients Don’t Speak “Dental”—Here’s How to Fix That Lets talk about some Dental Analogies for Patients! Ever tried explaining root canals, gum disease, or dental implants to a patient, only to get… Blank stares?Confused nods?“I’ll think about it” (aka, “I’m never coming back”)? Reality check: Patients don’t understand dental jargon. If you want them […]
Dental Treatment Planning Phases: How to Get Patients to Say “YES” to Treatment
Why Patients Say “I’ll Think About It” (And How to Fix It) Let’s talk about dental treatment planning phases! Dentists, let’s be honest—treatment planning is a sales funnel. You diagnose the issue, present the solution, and… ❌ Patient hesitates.❌ Patient ghosts you.❌ Patient says, “I’ll check with my insurance.” Meanwhile, you’re stuck wondering why they […]
Internet Marketing for Dentists: How to Use SEO, Ads & Membership Plans to Attract High-Value Patients
Your Marketing is Costing You Patients (Here’s How to Fix It) Let’s talk about internet marketing for dentists You run an ad, get a few clicks, and end up with price-shopping, no-show patients who “need to check with their insurance.” Meanwhile, the practice down the street is:✅ Ranking #1 on Google.✅ Running ads that actually […]
Dental Marketing Tips: How to Use SEO, Ads & Membership Plans to Scale Your Practice
Your Marketing Sucks (But It’s Not Your Fault) Let’s be honest—most dentists are terrible at marketing.Today we are going to discuss the best Dental Marketing Tips You’re a pro at drilling, filling, and saving smiles, but when it comes to attracting new patients, it’s like throwing money into a black hole. You’ve tried running Facebook […]
SEO Benefits for Dentists: How to Use SEO, Retargeting & Membership Plans to Grow Your Practice
Your Competitor is Stealing Your Patients—Thanks to Google Let’s chat about seo benefits for dentists Imagine this: A potential patient searches “Best Dentist Near Me.” Your practice SHOULD show up first, but instead… ❌ Your competitor’s website is sitting at the top of Google.❌ They get the clicks, the calls, and the booked appointments.❌ You? […]