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The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
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3737 articles
Buying an Optometry Practice? Here’s How to Print Recurring Revenue and Build a Patient-Funded Profit Machine
Thinking About Buying an Optometry Practice? Don’t… Until You Read This So you’re thinking about buying an optometry practice. You’ve stalked the listings, calculated EBITDA like a Wall Street shark , and maybe even walked through a few offices, smiling awkwardly while someone explains how they “still use paper charts.” Cool. But before you drop […]
The Best State to Practice Optometry (And How to 4X Your Patient Revenue Like a Savage)
Wanna Know the Best State to Practice Optometry? (Spoiler: It’s NOT California) Let’s be honest. Choosing the best state to practice optometry used to be about licensing laws and population density. But if that’s all you’re thinking about, you’re doing it wrong. Today, the smartest, most profitable optometrists are choosing where to practice AND how […]
The Best Place to Open an Optometry Practice (And How to Print Money with Membership Plans)
Want to Open an Optometry Practice? Here’s Where AND How to Make it Rain So you’re staring down the big decision: Where’s the best place to open an optometry practice? Let’s get one thing straight — the location is critical, but you know what’s even more important? The model you run it with. Because the […]
13 Wildly Effective Eye Care Marketing Ideas That Actually Work (And Grow Your Practice’s Revenue FAST)
“Tired of the Same Boring Eye Care Ads? Try These Marketing Ideas Before Your Competitors Do!” Let’s get real: If you’ve ever tried posting “Back to School Vision Check!” on Facebook and watched zero new patients stroll through your door, you know basic eye care marketing ideas are dead in the water. The world is […]
Eye Care Marketing Companies: The Surprisingly Profitable (And Wild) Road to Practice Domination
“Is Your Eye Care Marketing Company Helping You Win…Or Just Sucking Up Your Ad Budget?” Let’s be honest, most eye care marketing companies promise the moon, charge you a small fortune, and then disappear faster than your favorite frames during a BOGO sale. Tired of being ghosted by generic agencies that don’t “get” eye care? […]
Eye Care Marketing: The Untapped Secret to Explosive Practice Growth
Is Your Eye Care Marketing Stuck in the 90s? (Be Honest…) Let’s get brutally honest. If your eye care marketing plan is just “post a stock photo, boost a Facebook ad, and hope for the best,” you’re basically throwing money into a shredder. Why? Because the world has changed. People crave realness, deals, and convenience. […]
️ Eye Care Advertising: The #1 Way to Double Patient Loyalty and Skyrocket Practice Revenue in 2025
What If Eye Care Advertising Wasn’t Boring or Expensive? Raise your hand if you’ve ever seen an “eye care advertising” campaign so bland you actually forgot it before the commercial was over. The industry’s obsessed with stock photo smiles, faded blue gradients, and slogans like “We Care For Your Eyes!”—as if that’s supposed to blow […]
Dropping Vision Savings Plan Contracts: How Saying “No” Can 2X Your Practice Revenue & Patient Loyalty
Are You Still Stuck in a Vision Savings Plan Contract Prison? Let’s get real for a minute: if you’re reading this, you probably know that dropping vision savings plan contract drama is about as fun as a root canal without anesthesia. You got into this business to help people see a brighter future (literally), not […]
7-Figure Botox in Dentistry Strategy: Unlock Practice Growth & Patient Loyalty
Botox in Dentistry Botox in dentistry is rapidly transforming how dental practices deliver care—both functionally and cosmetically. From treating TMJ disorders and bruxism to enhancing smiles with cosmetic precision, Botox is a game-changer. Patients want more than just cleanings and crowns—they’re seeking aesthetic confidence and long-term wellness solutions. Offering Botox in your dental practice isn’t […]
Optical Shop Promotion: Boost Sales & Loyalty With Membership Programs | BoomCloud™ Case Study
Optical Shop Promotions Are Dead (Unless You Do THIS) Let’s get brutally honest:Most optical shop promotion tactics are snooze-worthy.You see them everywhere: “50% Off Frames!” “Buy One, Get One Free!” “Annual Blowout Sale!” If you’re tired of giving away your profits for a couple of lukewarm leads, you’re not alone. The average optical shop burns […]
Optical Shop Marketing Ideas: Boost Sales & Loyalty With Membership Programs | 2025 Guide
Optical Shop Marketing Ideas That Actually Work (Not the Same Old Boring Stuff) Let’s face it:Most “optical shop marketing ideas” are as tired as last year’s prescription.“Send a postcard.”“Offer a free cleaning.”“Post some ‘Did you know?’ trivia on Facebook.”Yawn. Here’s a wild stat: Over 70% of optical shop owners still rely on one-off promotions and […]
Optical Shop Advertisement: Boost Sales & Loyalty With Membership Programs | BoomCloud™ Case Study
Your Optical Shop Advertisement Is Lame (But Here’s How to Make It Legendary) Let’s get real:Most optical shop advertisements are like 1980s infomercials—boring, generic, and forgotten before the customer even blinks.“50% OFF Frames!”“Eye Exams Only $69!”Snore-fest.You’re stuck in a race to the bottom with tired deals, copycat flyers, and Facebook ads no one clicks.Meanwhile, savvy […]