For Practices
The Revenue & Retention Blog
A business strategy blog for dental, optometry, spa and wellness practice owners & their team members.
Looking for patient-facing articles? Browse the patient library →
Your industry
209 articles
Optician Selling Tips: How to Turn “Just Browsing” Into “Take My Money!”
Alright, opticians, let’s get real for a second & discuss optician selling tips. Selling eyewear isn’t just about slapping a pair of frames on someone’s face and calling it a day. It’s an art—a combination of psychology, fashion sense, and a dash of Jedi mind tricks. If you’re ready to ditch the “meh” sales strategies […]
Optometry Technology That’s Shaking Up the Industry
Alright, optometry pros, it’s time to face the music: the days of surviving on ancient appointment books, clunky software, and carrier pigeons for patient communication are long gone. If your practice isn’t leveraging cutting-edge optometry technology, you’re practically handing patients over to your competitors on a silver platter. (And let’s be honest—your silverware is way […]
How to Improve My Optical Business: The Membership Revolution That’ll Have You Seeing Green
How to Improve My Optical Business – Running an optical business is no small feat. Between juggling inventory, appeasing picky customers who insist they look bad in every pair of glasses, and trying to stay ahead of the competition, it can feel like you’re drowning in a sea of frames and red numbers. If you’re […]
Optical Business Plan: From Vision to Profits with Membership Magic
So, you’re dreaming of an optical business plan that doesn’t just survive but thrives? Great news: It’s totally doable! The secret lies in building a killer optical business plan that combines amazing patient experiences, quality products, and a smart approach to marketing and recurring revenue. Spoiler alert: Membership plans, ICP (ideal customer profile) mastery, and […]
Improve Efficiency in Optometry Practice: Ditch the PPO Drama and Watch Your Revenue Soar
Alright, let’s talk about “Improve Efficiency in Optometry Practice” in your optometry practice. It’s not just about keeping your schedule tidy or figuring out how many patients you can squeeze in before your lunch break. Nope. It’s about finding ways to maximize revenue per patient, eliminate inefficiencies, and—let’s be honest—cut the nonsense from PPO contracts. […]
Optometry Practice Management: The Membership Model That’ll Change Your Life
Alright, folks. Let’s get real. Managing an optometry practice isn’t just about helping people see clearly; it’s about running a business that actually thrives—without pulling your hair out. You’re not here to scrape by, working late nights trying to decode spreadsheets and PPO write-offs that make no sense. Nope. You’re here to turn your clinic […]
Optical Marketing That Turns Heads (and Boosts Revenue!)
Let’s get real—optical marketing isn’t just about posting a blurry photo of a glasses frame on Instagram and hoping for the best. Nope. The game has changed, and if you’re not on top of your marketing strategy, you’re missing out on serious cash and loyal patients. But don’t worry—I’ve got your back (and your bottom […]
Digital Marketing for Optometrists: The Vision to Grow Your Practice
Optometrists, it’s time to take off those glasses and look through the lenses of digital marketing (pun absolutely intended). If you’re still relying on word-of-mouth alone, we need to talk. Because, let’s face it, in 2024, if your practice isn’t online, it’s basically invisible. So how do you take your optical business from meh to […]
How to Improve Optometry Practice: The Membership Revolution You Didn’t Know You Needed
Let’s face it: running an optometry practice can feel like juggling chainsaws while blindfolded. Between unpredictable patient flow, insurance red tape, and patients who only show up when their glasses are broken in half (with duct tape holding them together), you might find yourself asking, “How do I improve my optometry practice?” Spoiler alert: the […]
Optometry Benchmarks: Where Should Your Practice Be, and How the Heck Do You Get There?
Let’s talk benchmarks. Not the kind you park yourself on during a Sunday stroll, but the kind that keeps your optometry practice on track, profitable, and crushing it. Optometry benchmarks are the metrics that tell you whether you’re sailing smoothly or paddling against a financial riptide. Spoiler alert: if you’re not measuring these, you’re flying […]
Optometric Internet Marketing: How to Dominate Online Like a Boss
Let’s cut to the chase: if you’re an optometry practice still relying solely on flyers and the occasional community bulletin board, it’s time for a wake-up call. The internet is where your patients are, and optometric internet marketing is how you reach them before your competition does. Buckle up, because we’re about to dive into […]
Optometry Practice Technology: The Tech Revolution That’s Giving Optometrists Their Lives Back
Let’s get real for a second: running an optometry practice without solid tech is like trying to diagnose a patient with one eye shut. Sure, you might get by, but are you really thriving? Spoiler alert: no, you’re not. That’s where optometry practice technology—led by BoomCloud™, Weave™, and smart marketing strategies—swoops in like a superhero […]