How to Become a Fee For Service Dental Office

What's up everybody and welcome to another episode of the Automatic Patient Podcast. I am your host today Jordan Comtock with me co-host Dr. Dan Nelson. What is up brother? How you doing? >> Good man. It's good to be back. Feel like we've uh we've had too long of a uh of a sojourn where we haven't recorded much lately. So it's great to be uh doing this again. Let's go. >> Usually in the winter Dan I hibernate. So now that it's getting a little bit warmer >>

in Hawaii. >> In Hawaii. Yes. >> I'm coming out again. And I'm like, "Hey, we should we should talk new podcast." >> They're coming out scratching your eyes. You're like, "Oh, look." >> Yeah. It's literally how I work. I'm like, "It's winter. I'm angry. I don't want to I'm I'm I'm hiding in warm." >> I'm glad you, man. Like, I get it. Like, I can appreciate that. I think that's the goal, right? >> Yeah. So, um, now that it's warming up and I'm waking up, um,

we want to be doing some more podcasts, but you have some pretty cool news that I think one should be celebrated because it's cool. You guys just dropped Well, not just dropped. It took you some time. You dropped all your PPOs and you just dropped Delta Dentl in January, correct? >> We just dropped the mic is what we dropped. >> We dropped the mic, baby. So yeah, we we we're we're >> freaking deal. >> Uh both our practices now are fee for service. So we're completely

fee for service organization in in uh both offices. So that's a that's a huge deal. Um and not something that came about overnight, that's for sure. Like this is this is the culmination of a a lot of planning, a lot of effort, um a lot of review, a lot of discussion. So, yeah, a lot of help. It was It's But it's it's awesome. And, you know, there's a a component to it that I think anybody that's thinking about doing this or who's done it can testify.

It's a little terrifying, too. >> Yeah. Sure. I would say So, how long did it take you? Was it a Was this a multi-year approach? >> Yeah. I mean, if you're looking at the whole picture, um, you're probably looking at a a five-year process to go from the because we were providers for a few insurance companies. And so to be working, you know, we didn't just pull the band-aid off or, you know, jerk the plug all a sudden. >> I' I've seen practices do that. It's

>> I don't recommend that. Yeah, that's a rough way to go. Yeah. Uh, no. We we we slapped the nicotine patch on for a while and came off it slowly. You know, it was it was something that took us a while, but we were pretty methodical about, you know, dropping Blue Cross to, you know, and then working away. And the funny thing about that was that we're like, ah, we got rid of one. Great. But the problem was is we went from a 30% patient base

of Delta Dental to 51% patient base of Delta Dental patients. And so, >> Oh, interesting. Yeah. >> Yeah. Yeah. we saw this slide of like, oh well, we've opened the door to the wrong avatar, right? So the the >> we're like, okay, well, this didn't quite go as we'd planned. And so, and that's often how it goes is you think you have this plan. And I love the Mike Tyson quote. I've used it on this podcast before, is that he said, "Everybody has a plan till

they get punched in the face." So, um, that's kind of how this was. So yeah, we we we just it, you know, to get where we were, you know, pretty heavy in the PO to being FIFA service, it didn't happen overnight, but just to wean off of the delta portion, the 51% that took a year. So we started um with it as a goal for 2025, when we set our goals for in in January of 2025, the goal was to be out of Delta by January

1st, 2026. >> Yeah. And you did it. You guys did it. >> We did it. Yeah. So cool. >> Yeah, it's it's a I think it's like anything else. And I think that anybody that's done a startup or a practice acquisition or anything can appreciate the stepping into the void, right? Like you think you know what's going on, but do you really, you know, and there's so many components of of unknown that make it a scary transition, but in the end, um it was great. We

were on a a a meeting with Christine Euan uh with the dentist adviserss this morning and she was, you know, we were talking about she's like, "I'm so excited for you guys." And she's like, "Well, let me tell you." She's like, "I've worked with a lot of practices and none of them have regretted going fee for service." None of them. I was really adamant about like nobody regrets going out of network. So, >> yeah. You don't hear that. Oh, I wish I would have stayed in

that PO. You never >> Yeah. So before before you guys what stressed out working with PPOs looking at uh you know the write-offs that's happening like how did is that kind of what you were feeling like uh we're writing so >> yeah what what what pre you know what how did this decision start? Well really for us because we practice in Sun Valley the overhead here is high >> and but because Sun Valley's in Idaho that means that we can't negotiate not that Delta negotiates anyway.

um you know um and so Delta's reimbursement rates in Idaho are bad. They're not good. Um and they reimburse Utah, you can't really negotiate here. It's really bad. >> Delta doesn't negotiate anywhere, you know, but there are some insurance companies that will that can make it, you know, um a little more difficult of a decision. This was not a difficult decision, you know, because when they don't increase their reimbursement rates for, you know, in 22 years, you know, that's a problem, you know, and so, um,

while our overhead was going up, we watched our >> costs. >> Yeah. All of it go went up, you know, inflation's been brutal since COVID, you know, so um >> yeah, I feel it in my company, too. >> Everywhere. >> Everywhere. It's like wage inflation. >> It's insane. Yeah, you throw the hygiene problem on top of that and you you have a you know, for us it was a really big hike in overhead where we were stagnant on our reimbursements. And so in order to compensate,

we're working our guts out, you know, and so it was Jared and I looked at each other and we're like, we can't keep doing this. This is this is a nonfunctional model. This is going to eventually collapse on itself. And so we had to get um a plan together uh you know and the first part of that plan I think this is important to note is the first part of that plan and I and I and I think what we'll do is we'll just kind of

give an overview. Um I I I think Jordan this is grounds for a lot of discussion. I I think maybe uh what we should talk about is a 30,000 foot view of what we did and then I think we should get granular because it warrants the discussion. I I think so too. It's that important. And just like what you said, the cost of running a a a business in general, but one in in dentistry is increasing and it's getting harder. And these insurance companies, if they

really haven't adjusted, you know, things for 22 years, that's a massive problem. Well, it's it's it's insane. >> It's it's unsustainable and it's some But here's the thing, and this is what this is what you need to know as a dentist is that companies like Delta, their model, they don't need to do this. We know that they just bought practices in Wisconsin, right? So now there's an unprecedented change. In 2025, we saw two unprecedented changes. One of them is is that Delta now owns practices. Well,

that opens the floodgate for them to do go haywire in any state that it is not a law that a dentist owns the office. They can go and open offices. Now, that's >> now now they own a multi- what what this is called from a strategy perspective is they own a multi-sighted market. They own both sides. Now, >> they no longer need us is what that boils down to. >> It's scary in a local market. >> Exactly. They are removing the middleman. We are the middleman

for them. They're getting rid of that. And from a business model, it's brilliant. From aut >> Yeah. From an industry model, it's terrifying, right? Like, it's not good for us. It's not good. I don't care if you're a DSO or you're a private practice or you're corporate, whatever. It's bad. This is not a good thing. Um, the other thing that we saw, and this is going to raise some hackles, and that's okay. you can drop me a line and tell me how bad I suck. Is

that before that happened, we saw Delta positioning itself to get in bed with ADA with the ADA. >> Oh, yeah. Yeah. Yeah. Yeah. I've podcasts on other uh shows around this topic. It's >> it was a very strategic maneuver and it came out, you know, when you start seeing Delta big old logos in dental schools and now they're the primary financial backer of the ADA because ADA membership has fallen off so much. Now you have this position where they were able to go and move and

buy these practices and they have the ADA in their pocket. So what's the ADA going to do, right? like don't count on the ADA to come to the rescue. They're not there. They are in bed with Delta and that part of their plan. >> Kind of say see the same thing in like other healthcare industries where like like pharmaceuticals have gotten into the schools and and the the associations and you see their logos and they kind of manipulate and and it's kind of like industry propaganda.

>> Yeah. I mean >> you need insurance. >> Yeah. Exactly. I mean, like I said, from from the business standpoint of it, you can't fault them for what they're doing, right? They're they're >> they're making moves that and they're taking advantage of situations as as a good business should. >> Yeah. >> You know, but the effect of it for for the industry, you know, it it's going to impact us a lot. And I I think that that uh is a side discussion in and of itself

like you were saying, but >> for us in our little podunk town in the you know in our little practice in in in in little um podunk, Idaho, you know, this was really um we started to feel the effects of what was in motion and and we just weren't getting reimbursed enough. We were getting choked out and so um >> a denture case and you lose money on that denture case type. >> Yeah. I mean everything we were losing money on some stuff we were writing

up to 60% off of you know of that code. And so that's a non-sustainable model. So we we knew it was there. Um we kind of held on for as long as we could knowing that the exit was inevitable. Um and then looking at 2024 we were like it has to happen in 2026. So, we made that the the the goal for 2025. Um, and we had some key components in place. And I think that this is really important that it we didn't just rush into

this, you know. Um, the first thing that we set up a long time ago was our patient benefit plan, you know, and that was huge >> because it gave us a structure that we had already had in motion. We had pamphlets. We've had loads of marketing materials for it. We had patients that are already on it that could get testimonials and pro, you know, promote it from within. Our team was used to discussing it. Um, so it wasn't this big new thing that our team had

to adjust to to move patients laterally out of, you know, their insurance um, their current insurance situation and then get them into our patient benefit plan. Yeah. >> So that was a big part of the strategy was how many of these patients can we move laterally, keep it within the office and just have them in our plan now. And so there was >> yeah there was strategy in that and there was there was purpose behind what we were doing and and um we had everybody on

our team rowing in the same direction for that. So that was a that was a huge component to have >> is really hard to do like getting your team rowing. So, like that's a big deal that you're able to do that and >> yeah, >> the membership plan and drop PPOs. Like that's pretty cool. >> Yeah. But they were used to it, like I said. So, it's we we started that program years ago and so um you know, we've been in and out of the leaderboard

at BoomCloud for being the top office in the country multiple times. >> Yeah. >> Because our team likes to promote it. You know, we don't bonus uh traditionally that but that is the one thing that we do bonus on is patient benefit new novel patient benefit plan members. We do bonus. >> Just some data on that mindset around your mindset there. The top growing practices like on our platform at BoomCloud >> uh bonus off of new patient new member signups. >> Yeah. >> And I think

that's like when you look at I like to look at trends and patterns. When you look at the patterns of what the successful ones are doing, they they're always ti that's a key component of rewarding your team members to help you because it does a couple things, right? It gets them excited to sign up patients to a better program, a better system for patients and a better system for the practice, right? So, you align that with people and that that's literally a trend on all of

our the top growing practices. They all do that. It's really interesting. >> Yeah. And you need to I mean, I don't want to get too deep into that, but yeah. I mean, you've done the research. >> You definitely have to balance any type of bonus program. You can't just >> Yeah. But but but incentivizing for the for the right thing, right? >> And and you marry that. So Jared and I just did a podcast on the the Elevation Association Experience podcast this morning >> that we

were talking about um understanding identity and having your practice have an identity and making sure your team knows what the identity is. And that was a big thing that we've done. You know, again, all this is leadup like this is not I mean we have our our our vision traction organizer set up. We've had our core values in play for years. We have our niche. We have our people our team and our patients know the purpose of the practice. We have a very very clear message.

The mission of the the practice is super clear. Um you know people understand their roles and responsibilities. We've got an amazing team in play. You know it it there's so many of these parts and pieces that come to the setup before you can now let's okay now our mission is to go become fee for service. So now we changed the mission, right, as far as like what are we going to focus on on 2025 >> and you know that was our goal in 2025. And so

we got everybody pointing their guns in that direction and working towards that mission. And so when we started to send out Okay, so that's the next step, right? is now that all of our preparatory work is in place, we started to formulate the letters that we would be sending out. Because for those of you who don't know, when you exit, your patients will get a letter from the insurance company saying this doctor is no longer in network provider and they word it in a way >>

threatening too, right? >> What's that? >> It's kind of a threatening letter to the to to for you guys, right? It's like they're not >> kind of it's it's it's more that it's misleading because >> their verbiage is brilliant. Again, these are companies that are >> Yes. amazing marketing geniuses. >> So, the way that they word it is that it makes it sound like you can no longer go see this provider because they're no longer in network. It doesn't say that explicitly, but if the tone

is certainly that you can no longer go here anymore. And I can't begin to tell you how many patients we have that they stop me in the grocery store, they stop me at the gym, they stop me, you know, uh just freaking all in the office and they're like, "Oh, I'm so sad I can't come see you anymore." I'm like, "What? Why are are you moving? Like, why can't you come see me?" And it's like, "Well, no, cuz you're not in network anymore." I was like,

"What's that have to do with see what you know?" I was like, "No, you can absolutely come see us. >> Literally walk into my office doors today if you want. There's no We're not going to kick you out." >> No, we want you to stay here. Like, and we tell them that like like, "Well, no, we want you to stay with us." Um, and you know, not only that, but did you know that your insurance your out of pocket is eight bucks? You know, that's the

thing is like that's the wild thing when you go out of network that nobody talks about, especially insurance companies, is that is that the contracted rates when you sign up with an insurance company, your your reimbursement rates are wildly different when you go out of network. >> Yeah. >> And it's based a lot more on the plan that the the patients have. So yeah, there are some that like they're going to pay out the nose. They probably just be just as good paying cash. And those

are the ones that were like, "Well, maybe you should consider a patient benefit plan, you know, like >> I mean like I'm that way. I I actually just dropped medical insurance and I've created my own system for it fund and everything because I hate insurance in general. I think it inflates everything depending on the plans." Um like like what you're saying. So, it's like you real you realize this and you're like, "Oh, I I can go to a uh just like on the medical side, I

can go to a a direct primary care doctor, which is a membership doctor, and I get all these services that I need anyways that I was spending, you know, $1,800 a month from my family on insurance, but oh, I could just pay this doctor and get a another type of plan to help with, you know, crazy emergencies." That's kind of how I look at it too on the medical side, but it's like it it's almost like it inflates the market when when you're on a PO

plan. >> It it it definitely gets regulated by the insurance companies, not by the the market itself. The market has no bearing. It's completely regulated by the insurance companies. >> Yeah. >> Yeah. It's it's a that's a wild ride to be on, you know. So, I I think uh I think that the getting the power back in the hands of the providers is paramount in all of this. That's a lot of P's. I just I'm gonna have to think of it accurate. >> Almost as much

as DPO, but it's a >> Yeah, that was a lot of P's in a row. >> Paramount. Hold on. >> Yeah. The Listen, when the when the ADHD takes over, you just give it Laane. just don't stop it and let it run again. >> You never know what it's gonna spew out. >> Yeah, that was okay. So, we're talking about the communication. You started sending the uh >> Yeah. So, we sent letters out. >> So, we formulated very we we did our best to craft the

best letters that we could and there was a series of letters that went out >> um and we we had a date by which we wanted to send them out so that we could feel the conversation within the office. So what you want to do and again we don't want to get too I'm not going to get too granular in this but there is a methodology to it right and so you want to have that communication both via email text letter and face toface so we

started that process and you know there's a lot of concerns uh that come from that patients want to know how much is it going to cost you know what what's my out-of- pocket going to be >> a lot of objections now >> yeah you got you got to tackle those concerns right you got to work through that Um, and then it there's the point where you finally freaking pull the plug and you just get to this like that's the scary moment where you've you've packed your

parachute, you know, you've done all your your homework, you've checked weather conditions, you've got your support team behind you and now you got to jump, right? And and that's the scary part. You know, you can be as prepared as you can, but there's that point where you say, "Yeah, I'm going to do it. I'm going to jump." Now, I want to give everyone kind of an idea of like what the jump feels like. Um, it is not a it's not a fast ball. Uh, it takes

time to find out. Most reports say it takes about a year to regulate your practice to regulate. >> Sure. >> Um, because what you'll see is one of the things that again, no one ever talks about this. They just say, "Oh, you get off." And then, you know, it's takes a year. >> Happily ever after. Yeah. >> So, what you'll see is that you'll have a lot of patients that want to be loyal to the practice. They love you. They love your team. They love what

you do. They trust you. Now, they want to see the financial implications. So, what they end up doing is um they will get the first bill because they've just scheduled their hygiene, right? And there's their their hygiene's February 4th, whatever. So, they come in and they get their bill. Oh, it's eight bucks. Great. No problem. My out of pocket's I'm going to stay here. Maybe maybe there's this sucking insurance and it's, you know, it's uh 200 bucks. They're like, I don't want to do this. I'm

going to transfer. So what happens is your hygiene schedule starts to fall apart and so and it just it it gives you panic because you see holes in your hygiene. Oh my gosh, I'm losing all my patients. Everything's going bad. Again, you need to be tracking. That's the one thing we didn't talk about, Jordan, is the setup on this is all of the KPIs that we track. Oh my gosh, so many KPIs and so many important data points that you have to track and look at.

you know, everything from annual patient value to reappoint rates. Uh it there's just a lot that you have to be able to look at and track on the leadup and then while you're going through it. >> Uh the data is going to be dirty for the first little bit, probably the first quarter to second quarter because there's so much reeregulation going on within your schedule, patient flow, all that stuff. But you're going to have to have someone in your office who is an absolute rock star

about getting patients in. Now, assuming you're exiting because you've got a patient base big enough that you can exit, that's going to mean that someone's going to one or two people, three people maybe, depending how big your office is, are going to be on the phone all day, every day filling the schedule back up because there's going to be fallout, fallout, fallout. And >> so you guys created like an outreach strategy with >> Yeah, there has to be. And you have to use data for that.

We use dental intel for that so that we actually have lists for our team to pull from. They're not just like some papermade list or Excel checklist or whatever. It is a >> living breathing active list that we can pull from that shows when they were in last. You know, who are their family members? These are people that you can now give this is a list you can give your team to actively be working through to fill up the holes. So it is um you need

to dedicate that person to that role for that time because it is uh that's the scary part because now you're falling right like that's the fall and at some point you got to hope that the parachute opens. Um and you want to be tracking your your lost patients, the patients that you're losing. You obviously want to be tracking your new patient flow. That's important as well. Um >> like the reason >> is huge. >> Yeah. Because I know so I do an attrition meeting just of

course I'm not a dental practice owner but we're talking business here, right? Which is universal. So like at the end of every month I look at attrition numbers and the reason why so that we can uh maybe it's a verbiage training for that my team needs to have. Very similar to what you just said. I'm taking notes. Um, two of your bullet points in my notes were communication and phone outreach, which I would imagine is a a lift in regards to training your team to use

the right language for the outreach. And then with all the emails, the letters, like that's all training in in language, which is a soft skill. And if you're not constantly training on that with your team, it atrophies because it's a soft skill, right? >> Yeah. And and I and this is one of those points that I want to get into in a later podcast, Jordan, where we can really >> get into the nitty-gritty of what that looks like. How do you train your team on this

stuff? What do you not say? I think that there's more importance on what you don't say and then what you do. >> Bring out what you shouldn't say. Yeah. That's that's how it goes. >> Yeah. And everybody's heard it when they hear it. They're like, "Oh, that wasn't what you should have said." you know it's but yeah I mean I think I think the whole process you know it it is a it takes time b it takes a ton of planning and c it takes courage

and the beautiful thing is there are practices on the other side that have done this that like yourself that are willing to share and and help educate on this because it's a big deal that you guys did this. So just to kind of recap the the bullet points of what you said is one you you have your team on an operating system that you guys are meeting and looking at data, right? That's the first thing that you you essentially said is like we made sure that

we are rowing together as a team. We have the same vision, the the mission. We know what we're going to do, right? We got a plan. Uh two, you said >> organization. >> Organization. Yeah. So two, you said know your data, like looking at our data, using dental intelligence in your guys's case, uh looking at your data and understanding the right data because you don't have to look at all the data. There's a lot of data in a dental practice. There's maybe what four or five

data points that you have to look at. >> Yeah, probably five. Yeah. >> Okay. And then the next thing you said is in make sure you have a patient benefit plan or membership plan to retain uh patients and >> pack the parachute, man. Yeah. >> Parachute. Yeah. And to move, you said move patients over laterally. You said that a couple times. >> That's right. >> And then four, arm your team members with verbiage skills and a communication strategy with patients because like you said, Delta Dentl

and all these other companies are going to send letters that are going to cause confusion. So, you need to be able to break that with verbiage and communication skills. And then the fifth one is what I have here is create a proactive outreach strategy or you call that recall >> recall outreach getting people back in and and but using the verbiage that you need to use to say yeah still come see us and I think that would be an interesting episode to just do verbiage episode

like okay what's you need to train your team up and how does that work so if we were to bullet point list that out did I miss anything Dan I I think that's kind of what I wrote as you were talking. >> Yeah, that's that's right. And I think that, you know, the if there's a a take-home message to be had is that um it can be done. You know, it can be done. It this isn't new territory. It's probably new territory for you, >> you

know. It's new territory for us, you know, but um >> it can be done and and it can be done without too much white knuckling, you know. Um there's going to be some white knuckling. Don't cancel all of your PO contracts in one day. >> This Yeah, >> don't do that. Be strategic about it because this is a strategy. Well, how does it feel now though, Dan? Like, now that you've kind of gone through it, you're operating it is it feel like you're operating a new

business >> in some ways? Yeah. I mean, that that's a great question. Um, first of all, it it's freeing for sure. It's very liberating. Um, because I'm not I don't feel shackled and I and and this wild to look back. I was telling Jared this morning, we were looking over our day sheet from yesterday and I was like, man, I'm so used to seeing the write offs a a as much as the collections. And to not see that is wild. And it's like you've been drag

dragging around this ball and chain and now all of a sudden it's freed up. And the other cool thing is is like one of our goals for 2026 was to slow down. You know, the whole goal was to like >> hurting cattle through your practice now. >> Yeah. Yeah. Yeah. It's just we we need to settle down over here. We've been running at an incredible rate. And so, you know, it's it's wild to look at the numbers as we're as we're tracking all this because my

daily patient flow, like my my current chaos. I'm so used to absolute chaos every day. And what I mean by that, it's controlled chaos, but it's like it's like holding a stick of dynamite, right? Like every day is just >> crazy busy. And now we've slowed down and we're already feeling that. And it's nice. Like it is such a nice feeling to be able to focus on some of the things that I haven't been able to focus on because before I was so busy running from

one op to another op to another op and then I would have put out this fire and I need to put out this fire on the on the practice management stuff or leadership role or you know whatever. And so um it's just it's super refreshing. It's liberating, you know, um and and it's exciting. You know, this is something that we've wanted for a while now. And so to to feel the sense of accomplishment, too, is really awesome. >> Yeah. I I I think it's rad. When

you guys told me like with the I knew you guys were dropping PPOs, obviously, but when you told me that Delta was gone when I when I talked to Ryan back in January, I was like, "Shit, that's awesome." I literally I was so pumped for you guys. That rest of the day, it literally made the rest of my week cuz one, this is the reason why I started BoomCloud because when I managed the dental lab with my dad, all the PO pain, you know, rolled over

to the dental lab and it was a big pain point for me at that time because I was like, I didn't sign a PO contract, but I'm still having to deal with this this. >> Yeah, exactly. >> You know what I mean? >> The reason rolls downhill. It really does. The reason why I was so like I literally was so happy for you guys and I was like I stopped and just after I heard it from Ryan I just stopped and thought for a second. I'm

like that is exactly the reason why I wanted to start BoomCloud is to help guys like you. You and Ryan and Jared get rid of the evil empire of dental. >> Yes. shed the evil empire >> because it's not it's it's not a cool business model for you guys or for the patients. And I don't know when I heard that it just it really made the rest of my week. Like I was so happy for you guys. It was nothing happened to me or my business.

It was you guys and I it made me so happy. So I think it's pretty cool. >> If practices are really really uh focused on doing this, they can do it. But it requires a couple things. One, they need I think they need a coach. somebody like you who's done it before. The good news is you guys have elevation association. You you guys are coaching people all the time with this. >> Yeah, we had the cheat code for sure. Up, up, down, down, left, right, left,

right, ba, start, man, we had it. Yeah. >> Yeah. Like I So, I run a a company. I have coaches and mentors that help me, you know. I think that's the first thing like let get a coach, understand what you're trying to do, especially if it's been somebody who's gone through the journey that you guys have done. I think that's really important. Know your data. Use dental intelligence. Build your membership plan. Use BoomCloud. And then communication. I don't know what communication software you guys use, but

I would imagine you used, you know, >> engage. So we use dental intel. >> Okay. So yeah. So with Dental Intel on their >> Modto. >> Yeah. Modentto. That's right. Yeah. So it's like you got the tools right there. You just got to line them up where most practice I would imagine maybe they use one tool and it's kind they don't like time together and be like okay this is the the the power tools that we're going to use to become fee for service. So you

got coaching and strategy with and tools uh that you could use to do this. So, I if you're serious about going out of network or becoming fee for a service, uh, one, we're going to continue talking about this on the the podcast over the next few weeks and and get more detail, but that's the 30,000 foot overview. Dan, I loved how how quickly you were able to uh explain that to our audience. Any final thoughts? >> Uh, yeah, for sure. Like, >> I know there's a

probably a thousand. Well, I think the biggest one is, and you just touched on it, you just hit, you know, I'm just going to piggyback on that thought of don't do this alone. Um, yeah, we're built in. You know, we've got a a built-in structure, but that's available to anybody. You know what I mean? Like, it's you don't look, there's only so much bandwidth that everybody has. One of the big things about us with EA is we recognize that docs only have so much bandwidth. and

to go through and try to do all this on your own. And if you're a small practice, that's going to so a lot of it's going to feel like it has to fall on your shoulders. It doesn't have to. Like if you can get structured right and you learn the power of the who, right? Who, not how. That's a great book, by the way. >> That's a great book. >> Um then life becomes exponentially easier and going through one of these things is far more achievable

than you could ever imagine. And so just just know you don't have to gut this out and grind it out on your own if you're trying to accomplish this. Like utilize the there's so many good resources like BoomCloud out there to help you to accomplish this. So you know there's no reason to just, you know, grind through the minutia when you don't have to. Like get get some people on board to help you to accomplish what you need to get done. and and it makes it

it's well worth the investment. Um both in time, money, all of it. You'll get a huge ROI on it. Um but yeah, and then the other thing about this is like reach out to us. Reach out to Jordan, reach out to me, man. I love talking this stuff. So if you want to see what what's worked, what I like about this stuff, dude. Am I weird? >> Super nerdy. Like let's talk some more nerdy stuff, you know? So yeah, that's that's about that's about it, you

know? That's kind of my final thoughts, I guess, is just like I'm excited to get more into this more granular. We have so much to talk about, so this will be a fun podcast series. Hey, with that said, thanks Dan and we hope everyone has a rocking day.