Creating New Revenue from Existing Patients

Welcome to the Navigating Dental Insurance Podcast, where we don't [music] take from insurance companies. Here are your hosts, Mr. Jordan Comstock and Mr. Ben Tuinei. This podcast is sponsored by BoomCloud Dental Membership Software, www.boomcloudapps.com, [music] and Veritas Dental Resources, www.veritasdentalresources.com. [music] Enjoy the show. >> What's up, everybody, and welcome to another episode of the Navigating Dental Insurance Podcast. I'm your host today, Jordan Comstock. Ben is taking a vacation because it's snowing here in Utah, and he likes the hot weather. So, we're excusing him today, but

with me, I got awesome friend that I've known for years. Her name is Abby. She's the head of partnerships at Digital Resource. And Abby, welcome to the show. >> Thanks for having me, Jordan. You have the best radio voice. Like, look at that. That was amazing. >> You know, the funny thing is, I totally before I started BoomCloud, I remember trying to start like a radio company. >> Yeah. [laughter] >> I really did. I really did. >> I've never noticed it until you started the interview

about it. I was like, "Oh my gosh, your voice is amazing. Yes, you're made for this." >> Yeah, I literally was years ago, I tried I really did try starting a radio company, and I was going to be the host, but then I met Ben Tuinei, and we decided to do a podcast instead. So, >> Smart. [laughter] >> It worked It worked better in my in my opinion, cuz radio radio hosts don't make a lot of money, and it's hard to it's hard to make a

career out of that. It's more of a passion >> Better to be an entrepreneur. Yeah. >> Better [laughter] to be an entrepreneur. Yeah. So, no, I'm I'm super pumped that you're on our show today. We've we've seen each other a lot lately cuz we've been going to like every show together. Um >> I know. We're like road family. >> We're road Yeah, we're road warrior family. Really, that I mean, that's how I feel about the people I see out on the road. Um we see a

ton of >> amazing. Yeah. >> And I I I was talking to um Well, I realized most of my friends now are are not here in Utah. They're just across the entire country because of the road, right? >> Yeah. I think COVID made me realize that more than ever, right? Like when when we were no longer going on the road, I was like, "Oh my gosh, I miss the people that I work with who are actually on the road and not here in the office a

lot of the times, you know?" >> Yeah, and [laughter] I really and I I think um I So, I have a young family. I have three little girls that keep me busy here in Utah. So, when I'm on the road, you obviously they're not with me, so I I I I feel like I actually get to hang out with with adults. >> [laughter] >> Your adult time. >> It's Yeah. No, I love being on the road. A lot of really I have a lot of family

friends out there on the road. Um and Abby, you're one of them. We've what, saw each other at New York, Greater New York, uh ADOM. I I forget other places we've seen you. >> god, I honestly forgot about ADOM, too. You're right. Yeah. Yeah. >> Yeah. So, um >> They just all kind of blend together. >> They really do. You know, and we're headed I think we're headed to uh Yankee next um with my team. I think I'll be there. Ben, you our co-host of the

show will be there as well. Uh uh Midwinter, we're headed there. So, if any of our listeners are headed to any of those events, come see us at the booths. You know, I think Abby will have You guys will have a booth at Midwinter or at Mid >> Ooh, I don't even I I think Hen- Henman we will. I know that. I know that for sure. I think we're doing last minute stuff with great but we might be pairing off with other people. >> [laughter] >>

Or getting like badges for the day, but come find us. >> walk on the floor. Yeah, come find them. >> Yeah. >> Anyways, if you're going to the shows, we'd love to see you out there cuz it's so fun meeting new people and even meeting our our listeners on the show. So, anyways, today we're actually going to be talking about a topic that I've never really talked about on the show, maybe briefly, but not how you're going to talk about it, Abby. So, today we're going

to be talking about internal marketing and expanding, you know, creating new revenue from your existing patients. I think this is really important because I know I'm not a I'm not a dentist, but I do own a business and business is universal. And the topic today is actually really interesting cuz we were able to double my company from what Abby's going to be talking about today. We doubled our company in a short amount of time >> Yeah. >> by making sure we're expanding revenue from our our

existing customers or in your guys's case, your existing patients. So, here's one of my questions for you, Abby. What strategy should a practice implement to to start increasing revenue from their existing patients? >> Yeah, it's such a great question and I I mean, I think you hit on it, too. It's This isn't just dental, right? It's for any business. >> yeah. >> Yeah, a lot of times it existing patients, existing clients, customers, they all get neglected, right? Cuz once you get them, you go through all

this hard work, all these strategies, all these marketing tactics, and then once you get them, it's like, "Yay, check." And then you kind of move on to the next new people, you know? So, it's such a great question to figure out what's the best strategies to make sure that you are nurturing those existing patients. And our tactics with internal practice marketing is really about communication and making sure that you are effectively communicating to your customers with and your patients with the right information that they actually

want to know about. A lot of times in the chair, there's so much information that is given to the patients, right? About their treatment, about their health. >> of overwhelming, yeah. >> It's so overwhelming. And then you leave and you and then you like tell your spouse that you want to get a full mouth and they're like drilling you with all these questions cuz all they see is the price tag and you're like, "Ah, that's a great question. I don't remember. I don't I don't know,

but I remember when I was in the chair I felt really good and now I feel bad, so I'm not going to do it." You know, like there there's that balance. So, it's it's making sure you're communicating you're building that hype from what you had in the chair through a digital presence. And you can do that through email and text. Um so, kind of making yourself more um you know, like you're making yourself more present even when you're not presently in front of them, so to

speak. So, making sure that the emails are frequent. A lot of times people are afraid of unsubscribe, so we call it a three-pronged approach essentially. Um you have your automations, you have educational emails, and you have targeted messages. So, typically with any kind of patient communication software, so that could be NextHealth, RevenueWell, SolutionReach, Lighthouse, um Modento, you have all these different types of softwares that are out there that are typically in the practice that are being used for appointment reminders. But >> Sure. >> they we

find that less than 10% of the software is actually being utilized. They only have appointment reminders on, maybe one recall attempt, and then happy birthday. And the reason for that, you know, is like it's cuz they're non-confrontational. >> Speaking of happy birthday, today is your birthday. >> It is my birthday. [laughter] Thank you. Yes, it is my birthday. >> Now everyone knows on the podcast. >> Who knows? [laughter] I'm 21, I swear. No, I am. >> I I do have a I do have a question.

Um did the did your dentist send you a birthday text today then? >> Of [laughter] course. And Dennis Dr. Simpson, love her, Angela Simpson, she's the best right here in Nashville, Tennessee, basically for like Brentwood. But um she's a client of ours. She has been for years. She's actually one of my first clients as an account manager, and um she we did videos for her. So, not only did I get a birthday email, but I got a birthday email with a video of them singing happy

birthday to me. Like, how amazing is that? >> fun. >> Yeah. Yeah. >> That's cool, actually. >> the type of It's a It's a type of personal touches to make people feel special even when they're outside of your practice and you can do that through so automations, you can make sure that those are all turned on. They're there for a reason, but customizing them to make sure that the patients are understanding what you're trying to communicate with them and you're not talking over their head. Um,

and then having educational emails, like talking about your financial options. This is a great time to promote your membership program, right? Like, you know, if your office has membership program, letting them know that it exists, that even though they don't have insurance, there's other avenues to go down. >> Yeah. >> Um, and then education >> maybe hit they hit their maximum and and they could tap into, you know, a membership plan to get more savings on on treatment. I know a lot of practices do that,

too. >> Yeah, exactly. >> off. >> No. No, and that's such a great point. It's an educational aspect of it, right? Like, they don't know what they don't know. And if they don't know, it's not their fault, it's ours for not communicating that to them, right? So, expanding their knowledge and making them patients are more in control than ever. They're more confident than ever. And by giving them the intel as you the provider, you're making them feel more confident in you and building that trust. So,

educational aspects like that, even, you know, highlighting technology in the office and why it's there. It's not just there cuz it's expensive and it looks cool. >> what benefits the the patient? >> The patient, right? Um, so those types of messages and then you have targeted. So, actually going after specific dental codes to communicate specific messages to those patients. So, if you look at your unscheduled proposed treatment and let's say we always ask doctors, like, what treatment do you want to do more of? Do you

want to do more implants? Do you want to do more Invisalign? Like Do you Do you have offer same-day crowns and you want to do more case What do you want to do? And we can You can always target or look at two numbers, right? Like, do I have enough patients that have been proposed implants that I just need to accept? Or do I need more new patients that need implants? From there, you can really strategize your marketing and figure out, okay, well, I need new,

so I should go after like SEO or ads. Or I need to just get them to accept. Well, those are existing patients. You just need to communicate to them why they should trust you. So, targeted messages to those specific dental codes letting them know that you you're accredited by the AAID and the AACD, so you should trust me for implants. And you offer 3D imaging, so you can make sure that it's the precision is there and that they're they're going to save time and have the

best quality care. Um you can talk about showcase reviews or testimonials or show before and afters. They're all specific to the treatment that you want to be accepted. And some I will say certain softwares do it and certain softwares don't. So, you're you Depending on your software, you can target that specific list of patients and increase your acceptance when they're not even in your office. Um and then have like online booking and so point being that you're you have your automated, your educational, and your targeted.

>> And that's what you go after. >> That's what a practice should focus on. Like Like first things first when you're trying to ramp up So, I don't My My mom is an office manager for a dental office. And the other day I was literally talking to her and she's like, "I just don't know how to like like communicate with her existing patients is is you know, as much." And I think I told her to go get like RevenueWell or some type of One of the

One of the I think it was RevenueWell that they ended up getting. And now they they're able to, you know, automate a lot of things um to their patients. Um like my daughters is pediatric office, so my daughters go there. They So, we get lots of those those happy birthday happy birthday texts and things like that, right? >> [laughter] >> Um but they they've been doing one thing more frequently and it was on the in the education category from what you said and and they obviously

have a dental membership program that that we manage at BoomCloud through our software. Um but they've been educating a lot of their patient base um on um I guess you can call it either the education portion of what you just said, Abby, or the target the the target section cuz they've been targeting uninsured patients. I don't have insurance. Never will. Um and um you know, I've been getting and other patients been getting uh text messages educating them about their their membership plan. So I love that.

So um >> Yeah. >> communicating effectively is uh using the the right tool that can automate, that can help you create education um and target your like unscheduled treatment or your uninsured type patients. >> Yeah, and I think a lot of times too that to your very point like with office managers they could be coming overwhelmed or they don't know how to go about what's the best strategy for them or how many messages is too many messages, right? >> Yeah, yeah. So let's let's spend some

time there. What how many is too many? >> I'm it's it depends on the goals you're trying to achieve, right? They they just can't there's pretty standard like we I always like to say we do like one and a half messages a month on top of automations. And so you have typically like an educational emails going out every other month and then you have a targeted message going out a little bit more frequently. And I wouldn't be worried about the amount that you're sending out to

people because if it's strategic and you're targeting in there, you're not sending it out to everybody and to your very point blasting them about every little detail and every little update. You're You're being specific with your messaging so you're saying like I'm Yes, there's five emails going out out within a five-month period, but it's or maybe seven, right? But it's specific to what they need to hear and what they want to know. So you think of like a drip campaign. A drip campaign is meant to

say different messages, but there's a focus with each message. So you're not just doing a newsletter where you're word vomiting everything you want them to know for the month. And whether that's pertinent to them or not, that's going to be show the effectiveness of the results that you're getting. So I would ask, what do you want to achieve? More appointments? Is there a specific type of appointments? Like is it hygiene or is it doctor appointments that you want to fill? Cuz I'll get a lot of

times yeah, the office manager will be like, we're slammed. We're slammed for 6 months. Is the hygiene team slammed or is the doctor team slammed? Cuz those are two different approaches to go after or different strategies to go after. So understanding that for one. I want to increase appointments or I want to help our recall or I want to make sure that when new patients come in they know what to expect. Just really thinking about what those the strategy with a goal is in mind. And

again, this is existing patients. So it's not necessarily for new, it's for what you want to achieve with your existing. Also, like if you're if you know you're about to retire and you're selling your practice or if you're bringing on an associate or if you're expanding your office or moving, those are all great strategies you need to be thinking of too. People don't like to be blindsided. They don't like to be scared. They want to be part of the change and that's how they'll embrace it

and celebrate it. So if you make everything a celebration and you think of it that way, it's more exciting. So I don't there's not a number to say that so much is too many and so much is too less. It really depends on what you're trying to go after. But yeah, I say at least once a month you need to be sending something out. At least once a month, but it's it's hard. I don't know how office managers do it. Like I don't know how they're

able to take on marketing and insurance claims and all that. Yeah. Yeah. Yeah. >> Yeah, but if you can get one a month out and turn on your automations, they're there to assist you and take work off of your plate, not make more work for you. Like once you turn them on and you have the messaging that you want, then you're not sending those out manually. Like welcome new patient, you know, like you shouldn't have to send that out manually. Make sure your new patient forms

are attached to that email and it's the verbage is what you want. I have some offices that have a video. So, make sure it exudes your practice brand and feel confident to turn it on. >> Yeah, I think that's I think that's awesome. Go ahead, sorry. >> Yeah, I was just people are going to complain. It's it's in their best interest. Like you're going to have a patient that's going to complain about something and that's okay. [clears throat] It's the opportunity to like change their settings,

ask them what they want to learn about or ask them what kind of emails and messaging they want. >> Sure. >> Um and if they have that, then you can customize it for them, but don't turn it off for everybody. Like that's just >> Just cuz one patient is unhappy or something. Yeah. I mean, I've had people, you know, with with some of our email marketing, you know, not like, you know, how much I email, but it's like, well, I mean, I mean, you subscribed to

it, so if you don't if you don't want more of it, like I'm not going to be offended if if you either unsubscribe or just ignore some of my messages and only pick and choose the ones that, you know, that interest you. >> Right, exactly. And it's it's about it's like [laughter] loyalty. Maybe you're maybe you're getting people that aren't really loyal to your practice or price shoppers anyway. They're not ideal patients. >> Yeah, you kind of weed them out anyways, right? >> them out, but

then also it's always follow up with an asking them like what do you want to be communicated with? Do you want appointment reminders for your next appointment? Do you want to know when you're due for your hygiene appointment? Do you want to know updates about the practice? No, okay, cool. We can a lot of these softwares allow you to uncheck what types of messages you send out. So then they literally are getting exactly what they want and allows you to keep those automations running and be

efficient. >> That's awesome. >> Here's here's here's my next thought here cuz I'm sure a lot of people are like, "Okay, cool. Tools are awesome. Automation's awesome. And the and kind of the your effective communication strategies, I think, are awesome." Some sometimes, though, it's hard to get the message right or the verbage right, the content, right? Do you have any tips like on like is there any books out there that a practice can read or tips on how to create the right type of messaging for

whatever they're trying to do? >> Donald Miller is my favorite. StoryBrand. >> Donald Miller. StoryBrand. Okay. >> Yep. Yep. Anything that he talks about as far as marketing and like messaging and branding is, I believe, spot-on. He describes and we've even done like he has like marketing courses and everything like that. It's He's just So, his whole background is he's an author. He writes stories, right? So, going into the business model, the same idea, same concept, but instead a lot of times businesses always say that

they're the hero, right? Like you think of Star Wars or whatever. Like there's always your hero and then there's your guide and how you're going to get to your goal, right? But the you look at marketing tactics or websites and and you see or emails and they're like, "I'm going to get you here, right?" And he even talks about like politicians, their campaigns and how like, "I'm the hero. I'm going to be the person to get you there. Trust in me. Let's do this." But what

if the patient is the guide? What if the customer you're trying to attract is I'm sorry, the hero and you're the guide to get them to their hero. So, in a patient's perspective, for instance, I let's say I I'm not confident with my smile, so I don't smile as much and maybe it's holding me back from getting the job I want or meeting the spouse that I want or whatever that may be, right? So, my me being a hero would be getting that dream smile. So,

I can like be confident and I can walk into a room and smile and feel more confident about it. I'm the hero in this situation, but doc got me to that to make me feel good about it. So, they're my guide. They're the ones that are making sure that I understand all my options and So, when it comes to messaging, remember that they're not a colleague of yours and that clinical words and dental specifics >> to get it, yeah. >> [laughter] >> But, you got to

All patients, I mean, we've dwindled it down to it comes down to fear, just overall fear. They had a bad experience. They're They don't understand. Um so, the unknown is what we call it. There's fear, there's the unknown, price. Can I afford this? Does it make sense for me? And then time. How much time do I have to take off of work? How much time do I have to take away from my family? And what what does that mean? Like, how much time do I have

to be hiding cuz I'm embarrassed of like the in between or whatever that may be. So, if if you think of that from their perspective and always put your patient hat on and think how would I want to be communicated this? How would I I always like to think of like my mom. Like, how would I tell my mom this? How would I explain this to my mom? And if you can like >> Nice. >> you know, simplify it that way and just make sure that

it hits on those pain points of pain, time, fear, and the unknown, you're going to really be able to communicate it effectively. And remember, you want to build them up. And that in turn will will help with retention in your existing patients, but also help build that trust, which I think a lot of practices that's the biggest barrier, right? It's just can I trust you as my dental provider? >> Yeah. No, that's awesome. So, repeat the name Donald Miller from StoryBrand. >> Yes. >> I've I

think I've used that framework a couple times with some of like, you know, doing some webinars and stuff with some of a lot of people in the past and I've actually really like it. I think they have even a tool that you can use to map out like um how to how to communicate with like whoever, right? Whether it's a patient >> Yeah. >> I think I've I've used that >> on what it's called. >> I know. I think >> It's a map of some sort.

>> Yeah, I've used it with I don't know if you know Gary Kady. Um he's a consultant business consultant for a practice owners. Gary's awesome. He's been on our podcast before. I'm sure those listening um have have recognized his name. He's a very energetic speaker. >> Yeah. >> I think he did an episode called getting off the PPO treadmill. He's fantastic. >> that. Nice to meet you, Gary. >> Yeah, and he's in New York, too. Uh we should have we should have saw him when we

should have visited him while we were there. Goodness, I don't know why. >> [laughter] >> Gary, if you're listening, I'm sorry I didn't see you in New York, bro. Anyways, yeah, that's a cool that's a cool tool the StoryBrand's um stuff. I've used that a couple times. I probably butchered it. >> think outside the box. Like I feel like I was doing marketing for so long, you kind of forget. And I think any business you just forget. You get so lost in the the intricacies of

a business and what you're doing in the details and you forget like what does that mean to the end user? Like why does it benefit them? And yeah, he he's amazing at explaining everything and just making it really easy and talking to a panel of experts that um I highly recommend. He's got an academy. He's got like books. He It's just great. Business Made Simple, I believe is what it's Yeah, Business Made Simple. >> what I saw. I just pulled up the website. So, storybrand.com is

the website, I believe. >> So, go check that out. That's really interesting. Uh another >> Nashville, so represent. >> Is that how you know? [laughter] They represent. >> Kevin Dooley, yeah, yeah. >> That's awesome. Um another book that I recommend, I'm a huge Dan Kennedy fan um in regards >> Okay, yeah. >> marketing and writing. >> Yeah. >> Um and um there's a book called the ultimate sales letter or you know better for practice owners, I think it's the magnetic the magnetic marketing uh book. Go

grab that book. That's another Dan Kennedy's a legend in like in marketing and in copywriting. So, um I highly recommend getting checking that book out as well for just getting your verbage right because I think that's a like we have all this technology out there and this is what I've experienced as well being another uh business owner. We have all this technology. I own a tech company. Uh a lot of the times though that's the the soft skills that we use within the technology like writing

and selling. You know, I know a lot of practices don't like the word sell, but it's a good word. >> [laughter] >> It's true. Yeah. >> You're selling yourself in treatment every day. Um but I think these types of strategies will help definitely um if you learn from from Dan Kennedy and did you say Donald Miller? Donald Don Miller Don Donald Miller. >> Don Don or I think he goes by both. >> Donny, yeah. Oh, oh, Donny. >> [laughter] >> Um I think if you can

learn from those books and implement this those strategies within using the the technology and the like the automation stuff that that Abby talked about. I think that will really help um drive a new revenue from a from your existing patients. So, >> Absolutely. >> real quick, Abby, I want to talk about where you're at now cuz you you you I've known you for a while. You were at uh High Five um Practice Marketing. >> Yeah, High Five Practice. Um they they got acquired and now you're

at a company called Digital Digital Resource. >> That's right. Yeah. >> Tell us a little bit about what you guys do and and and kind of that process of of going through a a branding move, right, with uh them getting acquired. >> Yeah, yeah, absolutely. Yeah, I've been with um High Five Practice for eight years now. Um so, wasn't account manager for seven of those years. In the last year um took the account management hat and put it into partner relations. So, now I'm head of

partnerships over at Digital Resource. And we you know, we've been working with Digital Resource for years cuz they always did external marketing and we did internal marketing. That's all High Five did was our focus was retaining existing patients. It was our own model. Um I still don't know of any competitors out there. We would partner with our softwares and use the softwares, but no competitors at that point. >> Sure. >> Um so, yeah, as of April 1st, 2021, um we decide No, 2022. Oh my gosh,

what year are we in? >> [laughter] >> Um >> I don't know. >> I don't even know anymore. What day is it? Yeah. >> It's your birthday. >> It's my birthday. >> [laughter] >> It's my birthday. Yeah. We got acquired um by Digital Resource and it's been amazing. I don't even see it like that. It's like we merged our companies together because >> Sure. >> um we both just our culture's the same. We literally have the same colors when it comes to our brand. Like >>

Oh, yeah, you do. >> Yeah. It's like >> That's pretty rare. >> [laughter] >> meant to be in, you know, Shane and Kevin kind of came up around the same time and done all it and pretty crazy our stories how much they're um >> aligned >> right on target for each other. It it was fate, you know. So, yeah, as of April, um we have been Digital Resource now. So, now we do everything. We're a full-service marketing agency anywhere from um you know, we like to

say we like to describe it as practices come to us if they need new patients, if they're concerned with the amount of patients they're generating every month, um they're not getting the right type of treatment that they want to do, or if they're just constantly getting beat out against competition online. Those are all things that we can resolve and that could be anywhere from it it could be a startup that needs a logo and a website to um you want to make sure that you're expanding

for new patients. So, you could do we we do SEO, digital ads, as well as um and when I say digital ads it could be Facebook ads, Instagram ads, Google ads. Really depends on the strategy, the opportunity, and your location and what we're going after. We do social media, we do internal practice marketing, review generation. So I mean literally you name it if it's digital >> Every marketing component a dental practice needs, yeah. >> Exactly. And what's nice is everything's all a cart, everything's month to

month. So practices really feel in control and making the decisions that they want for their practice. There's sometimes that they want to do social media, right? Like oh my gosh absolutely. How can we assist you to make sure especially again with those office managers that it typically falls on their plate and oh my gosh I don't know how we have a whole team that like every department is focused on their service and it's like you're supposed to do all of that. No, I would never want

to oh and by the way run the practice basically like I'll do the >> And work with these work with these damn PPOs. >> [laughter] >> It's a lot though. >> I'm not envious. It's a lot. So just working as an extension of these practices, being able to acclimate and grow with them because everything's so flexible and you know maybe they need ads at a certain point of the of where they're at at that point and then maybe they don't. Maybe they just focus on SEO.

So really being able to adapt with them and they have an account manager with us and all of and so that allows them to have one person for all their marketing needs and really have that point person that um extension of their practice and we've done all that at High Five. So it's like all exactly the same which is pretty crazy and very very lucky to be able to cuz yeah so Digital Resource is full service marketing agency. >> Cool. What you guys have a website

and everything? >> Yeah, your digitalresource.com. >> And then um >> We're we're your resource for everything digital. >> Nice. >> [laughter] >> That's awesome. So your digitalresource.com. What any any final thoughts you have for our our listeners on the podcast? >> I think the biggest thing is when it comes to marketing, I know it can be overwhelming. There's so much out there. >> Marketing is it's a big thing. It's not just a small little department, right? It's >> No. There's a lot and it's constantly evolving

because it's digital, right? Like what's so different now is used to be a billboard or an ad and it was print. So you knew it had to stay for a certain amount of time and you were done. You checked the box. Now algorithms [clears throat] are constantly changing. You have to adapt to that. >> Algorithms. >> [laughter] >> Yeah, I remember I remember cuz I've done SEO. I've I've >> Yeah, you're a marketing connoisseur yourself. >> Yeah, I've I've always done marketing mainly because I had

to. >> [laughter] >> I actually really like it. But like in the early days when I started doing like online marketing um specifically like ranking sites and like national sites with using SEO strategies, right? Um, it was a lot easier to rank back then than it is today because of the algorithm and all you know, it's always changing and it's always adapting. >> Yeah, it really is. >> Yeah. Cuz it's like it's even predicting things for you now. I mean even your feeds, everything. Like you're

able to It's not only ranking but now you're also competing and you're you're it's we're getting so smart that we're looking things up. So I like I tell people same thing with crowns or cerec. Like people patients are smart enough now to actually research it. >> Yeah, I know. >> practices offer it and before that that was the first time they heard about it was out of the doctor's mouth. So Yeah, it's it's very overwhelming. There's a lot out there and we're here as a literally

as a resource. So it feel free to just talk. We have consultants that specialize in all kinds of different facets of the business and different dental specifically. We've been working in dental for 8 years. So, just happy to just talk or if you want to um analysis and you just want to see what marketing you should be doing based on your goals, it's we can do that for free for your viewers and just talk through it and just make sure whether you want to do it

or do it or somebody else, at least it's direction cuz I know it's so overwhelming and um it's just good to have somebody to lean on for that. >> Do they go to you guys' website to uh to like book a time? >> Yeah, I can give you a link, too, but your digitalresource.com. There's like a marketing analysis, but I can send you a specific link that they can go directly to. >> We'll definitely [snorts] put a link in the show notes. So, uh we we

have that so those listening can just go down and just tap it versus stopping and then re re you know, I was going to say rewind. You don't rewind anymore. >> [laughter] >> Why can't we go back? Yeah. >> Yeah, yeah, we so >> kind. >> So, let me tell you a story on that cuz here at Boom Cloud, we have what we call the Boom Buster and it is a section in our office where it's just uh like 1980s VHS uh movies, right? So, and

we have those stickers that say be kind rewind on all the VHS >> Yes. I was seeing this at Greater New York. >> Yeah, yeah, you probably saw some of the pictures, but the funny thing is my team didn't grow up in the '80s like I did and and my brother and maybe some people in our leadership, but most of my team didn't grow up in the '80s like [laughter] or even the or like barely the '90s. >> The '90s. >> "Okay, cool. You guys did

anything? All right, okay, that's cool." >> It's a throwback. Yeah, it's retro and it's like, "No, it's not. It's not retro." >> It's retro, yeah. That just I guess that means um the the more people I hire in that generation, the older I appear to them cuz I crack jokes all the time, you know, about the movies I grew up with and they kind of look at me look at me with like a glazed look like, "What are you talking [laughter] about?" So, anyways, >> I

feel you. >> Thank you so much for coming on the show today and and sharing your insights on >> having me. >> Yeah, you know, and I'm sure we'll have you guys again, but um those listening go check out uh yourdigitalresource.com. Did I get that right? >> You did, yeah. >> yourdigitalresource.com. Definitely uh trust Abby and her team over there. I've been able to meet a couple of them uh over the past few months and and they're awesome people. So, um if you're trying to maximize

your revenue through all things marketing, go check them out and uh we hope you guys have a rocking day.