Videos / Short
🎣 Stop marketing to everyone.
August 6, 2026 · BoomCloud™
About this video
🎣 Stop marketing to everyone.
One of the biggest mistakes dental practices make is using the shotgun approach to attract patients.
"If you're trying to catch a trout... don't use bass bait."
The same principle applies to your marketing.
💡 If you don't clearly define your ideal patient, you won't know:
✅ Who to target
✅ What message will resonate
✅ Where to invest your marketing dollars
Instead, you end up spending more time, more money, and more energy trying to reach everyone... while connecting with no one.
The fastest-growing practices aren't trying to attract every patient.
They're focused on attracting the right patients.
Because when you know exactly who you're trying to reach, your marketing becomes more effective, your team becomes more efficient, and your practice grows with intention, not guesswork.
Full transcript
Complete text of this video
Jordan and I love talking about the ideal patient profile, right? That's like a huge thing. And so now you've circled right back to demographics. I always say like if you're if you're trying to catch a trout, then you probably ought not to be using bass bait, you know what I mean? You can't go fish in a pond where there's just bass. It doesn't make any sense. So but people do it all the time. Or they just use a shotgun approach and they're like, "Well, I don't
know how I don't Let's just get everybody in here." And it's like, "Oh, okay. You don't even Your ideal patient is someone with money, like that that can pay a bill. That's your ideal patient." Which is I don't know. You're the expert on that, but to me that lacks focus, it lacks it to now start to target. You don't know how to put money behind specific things. And so you just end up wasting a lot of time and money and resources. >> I absolutely agree.
