Chapter 06: Finances
Lesson 01 of 02
Membership Metrics (KPIs)
The handful of numbers that tell you whether the plan is actually working.
The lesson
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Active members. MRR — monthly recurring revenue. ARR — annual recurring revenue. Churn — the percentage of members who cancel or fail to renew each month. Revenue per member per year, including treatment.
Key takeaways
- Track members, MRR, ARR, churn and revenue per member.
- New members per week is the number you can influence today.
- Review the numbers with the team every month.
Own your revenue. Starting this month.
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