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Chapter 08: Commitment

Lesson 01 of 02

Commitment Mindset

The difference between a practice that has a plan and one that runs a plan.

The lesson

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Nobody announces that the membership plan is over. It just stops being mentioned, enrollments drop to zero, and a year later someone asks what happened to it.

Commitment means the plan has an owner, a goal and a place on the agenda that doesn't get skipped when the week is busy.

Key takeaways

  • Plans die from neglect, not from bad design.
  • Owner, target and standing agenda slot.
  • Judge the plan after a year, not a quarter.
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