Your Marketing Gets the Call. Does Your Front Desk Book It? with Ryan Menacho

More new-patient calls don’t help if they never become appointments. Jordon Comstock talks with Ryan Menacho, Director of Marketing at Firegang Dental Marketing, about four parts of a stronger marketing strategy: making your practice stand out, showing up where patients search, turning inquiries into appointments, and tracking what happens along the way. They discuss defining your ideal patient, why generic “we’re accepting new patients” ads fall short, how ChatGPT is changing patient search, and where missed calls and weak phone skills can waste marketing dollars. Ryan also shares how call coaching and online scheduling can help patients take the next step. Learn more about Firegang and the resources mentioned in this episode: https://www.firegang.com/