How much recurring revenue is sitting in your guests who book one-off sessions?
Three numbers tell you what a membership plan is worth to your practice. Adjust them and watch the projection move.
Quick answer
How much recurring revenue can a membership plan generate?
Three numbers decide it: how many patients without coverage you have, what you charge per month, and how many enroll. A practice with 1,000 uninsured patients enrolling 15% at $35 per month builds about $5,250 in monthly recurring revenue — over $63,000 a year — before counting the treatment members accept.
Spas that offer the plan at every checkout and rebooking commonly land between 10–25% in year one.
Projected members
150
Monthly recurring
$14,850
Annual recurring
$178,200
Gross plan revenue before software and processing costs. Members also book extra sessions and buy retail — that revenue is on top of these numbers.
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Membership plan revenue — questions
- How much recurring revenue can a massage and spa membership plan generate?
- It depends on three numbers: how many repeat guests you have, what you charge per month, and how many enroll. A spa with 1,000 repeat guests enrolling 15% at $99/mo builds about $14,850 in monthly recurring revenue — over $178,000 a year — before counting the extra sessions and retail members buy.
- What enrollment rate should I expect?
- Spas that offer the plan at every checkout, rebooking, and gift-card redemption commonly enroll 10–25% of that base in the first year. The single biggest factor is whether the front desk offers it consistently, not the market.
- What should I charge per month?
- Verified BoomCloud massage and spa programs run $99.99–$125 per month, while advertised market plans commonly run $69–$99 for a single monthly session. The right number comes from your own therapist costs and what the plan includes — a monthly session, member pricing on extras, and a retail discount.
- Does this calculator include BoomCloud's fees?
- The projection shows gross plan revenue. The office software subscription is $197/month for Basic or $397/month for Pro. Basic is $4.50/member/month and Pro is $3.50/member/month; those rates and card processing are built into member dues, not added to the office software bill. This calculator never totals them as a practice cost.
Now price the real plan
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Launch a membership plan, enroll your uninsured patients, and watch recurring revenue land every month — no claims, no write-offs.
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