⚡ Dentist Internet Marketing That Doesn’t Suck (or Drain Your Wallet)

August 03, 2025
Topics: Dental
Written by: Lisa Rasmussen

Tired of Burning Ad Dollars and Still Hearing Crickets?

Let’s cut the fluff, doc. If your current dentist internet marketing plan feels like throwing spaghetti at the wall while blindfolded — you’re not alone. You build the site. You post the memes. You even run the Facebook ad that says “Now Accepting New Patients!”

And still…
Tumbleweeds.
A few no-shows.
Mostly price shoppers looking for a $29 cleaning and 12 free whitening kits.

Here’s the cold, hard truth: most dentist internet marketing strategies are built to get patients in, but not to keep them or maximize their value.

But what if you flipped the script?

What if your marketing actually built a list of loyal patients who pay monthly, stay longer, and spend more?

Buckle up, my tooth-saving friend. You’re about to discover how to use internet marketing like a boss — and how BoomCloud™ turns average clicks into recurring cash flow.


Story: How Dr. Carter Stopped Begging for Patients and Built a Revenue Machine Online

Dr. Sarah Carter was drowning in SEO reports, PPC spreadsheets, and buzzword-slinging agencies.

Every month, she spent:

  • $2,000 on Google Ads

  • $1,500 on SEO

  • $600 on social media “growth”

The result?
A few walk-ins, a couple of one-time crown hunters, and… silence.

So, she pivoted. Instead of trying to get more patients with internet marketing, she decided to make better patients using BoomCloud™ and a custom membership program.

She launched a targeted Facebook ad campaign with this headline:

“No insurance? No problem. Join our Dental Membership Club today — and save hundreds on care!”

In 3 months:

  • Added 268 paying members

  • Generated $10,720 in MRR

  • Improved average patient spend from $589 to $1,647/year

  • Her ARR exploded past $128K+

Now, her online marketing doesn’t just “get leads” — it creates predictable, profitable revenue on autopilot.

Boom.


Turn Internet Clicks Into Lifetime Value With BoomCloud™

Here’s the epiphany you’ve been waiting for:

You don’t need more clicks. You need a membership funnel.

Let’s break down how BoomCloud™ supercharges dentist internet marketing:

Creates a compelling offer: Monthly dental plans people actually want
Funnels digital traffic into paying members
Builds recurring revenue (MRR + ARR)
Maximizes Revenue Per Patient (RPP)
Reduces no-shows and PPO headaches

Use BoomCloud™ to:

  • Launch your plan

  • Automate billing

  • Track revenue

  • Grow without breaking your brain

It’s not magic. It’s just smart AF marketing.


MRR, ARR & RPP – The Stats That Matter More Than Clicks

Marketing agencies love to brag about CTRs and impressions. But here’s what really matters:

  • MRR (Monthly Recurring Revenue)
    300 members × $40/mo = $12,000/mo = Predictable cash flow

  • ARR (Annual Recurring Revenue)
    MRR × 12 = $144,000 per year in non-insurance, straight-to-your-pocket income

  • RPP (Revenue Per Patient)
    Membership patients spend 2–4X more annually vs. non-members

Stats from BoomCloud™ clients:

  • Treatment acceptance ↑ 50%

  • Missed appointments ↓ 61%

  • Member retention = 94%+ after 12 months

Who cares about 1,000 website visits if you have zero retention?
It’s time to market smarter.


Internet Marketing Tactics That Actually Work for Dentists

Want to make your dentist internet marketing less annoying and more profitable?

Use these BoomCloud-powered campaigns:

Lead Magnet Campaign

“Free Dental Savings Guide: How to Save $500+ This Year Without Insurance”
Use Facebook Ads or Google Ads to capture emails. Then upsell your membership plan.

Email Drip Campaign

Send automated emails like:
✅ “Meet Our Membership Plan”
✅ “How to Save on Your Next Cleaning”
✅ “Why Patients Love Our Plan”

BoomCloud™ integrates with your CRM so this is cake.

Video Ads on Instagram or YouTube

“No Insurance? You’re Not Alone. But There’s a Smarter Way to Pay for Dental Care.”

Make it punchy. Add testimonials. CTA = join the membership.

Retargeting Ads

Catch those website visitors who didn’t book — and serve them an irresistible offer:

“Still Thinking About Dental Care? Here’s $50 Off Our Membership Plan Today Only.”

Let your internet traffic pay off long after the first visit.


Case Study: SmileRight Dental’s $220K ARR Internet Marketing Transformation

Practice: SmileRight Dental
Location: Denver, CO
Challenge: Marketing ROI was flat. New patients churned quickly.
Solution: Built an email opt-in funnel → Added BoomCloud™ → Used social proof and paid ads.

What happened next:

  • Added 531 paying members in 7 months

  • Generated $17,180 in MRR

  • Built $220,000+ ARR

  • 61% of new members came from online traffic

  • Treatment plan acceptance jumped 2X for members

Even better? They fired their $2,500/month ad agency and now manage everything in-house using BoomCloud™’s tools and analytics.


You’re Not Selling Dentistry — You’re Building a Membership Business

This is your wake-up call.

Internet marketing for dentists isn’t about being louder. It’s about being smarter.
It’s not about offering the cheapest deal. It’s about offering the most value.

And when you build a membership-based practice, you stop chasing leads… and start building a tribe.

BoomCloud™ turns your website traffic, email list, and social media followers into paying members who love you, stay with you, and spend like royalty.


Final Thoughts: Ditch the Internet Marketing Rat Race

You don’t need to spend another dime on a “guaranteed” SEO plan that takes 9 months to maybe deliver a result.

You need a modern marketing machine that turns strangers into subscribers.
That’s exactly what a BoomCloud™-powered membership plan gives you.

So next time someone asks you about dentist internet marketing, don’t just talk about ads and SEO.

Talk about:

  • Memberships

  • Recurring revenue

  • Loyalty

  • Lifetime patient value

That’s how you actually grow a dental practice.


Ready to Build a Digital Membership Engine? Start Here:

Download the Million-Dollar Membership Plan eBook
Take The Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE


Suggestions for Inbound Links:

  • Blog: “How to Set Up a Membership Funnel in 7 Days”

  • Page: “Patient Retention Strategies That Work”

Suggestions for Outbound Links:

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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